Tokyo Tech - DTF-2018 - Introduction

Tokyo Tech - DTF-2018 - Introduction

70b07e6b7fe7d921d7ac542d0ccb3b2c?s=128

Masanori Kado

April 07, 2018
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Transcript

  1. INTRO %&4*(/5)*/,*/( '6/%".&/5"-4 

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  11. PART 1 LECTURE

  12. *OUSPEVDUJPOUP %FTJHO5IJOLJOH

  13. 8)"5*4%&4*(/5)*/,*/(   “Design thinking is an approach that uses

    the designer’s sensibility and methods for problem solving to meet people’s needs in a technologically feasible and commercially viable way. In other words, design thinking is human-centered innovation.” ʮσβΠϯγϯΩϯάͱ͸ਓʑͷχʔζ΍໰୊Λɺ σβΠφ ʔͷײੑ΍ϝιουΛ࢖͍ɺ ٕज़త ɾ Ϗδωεతʹ࣮ݱՄೳ ͳ͔ͨͪͰղܾ͢ΔΞϓϩʔνͩɻ ͢ͳΘͪσβΠϯγϯΩ ϯάͱ͸ਓؒத৺ͷΠ ϊϕʔγϣϯͰ͋Δɻ ʯ ςΟϜɹϒϥ΢ϯ https://www.ideo.com/post/design-thinking-in-harvard-business-review ʢCEO, IDEO)
  14. )6."/$&/5&3&%   http://www.designkit.org/resources/1

  15. )6."/$&/5&3&%   http://www.designkit.org/resources/1 DTF and EDP

  16. %&4*(/&34.&5)0%   John E. Arnold Herbert Simon https://medium.com/@szczpanks/design-thinking-where-it-came-from-and-the-type-of-people-who-made-it-all-happen-dc3a05411e53 https://ithinkidesign.wordpress.com/

    https://medium.com/titech-eng-and-design/ Buckminster Fuller Victor Papanek Horst Rittel "Wicked Problem" Robert H. McKim Larry Leifer Nigel Cross Richard Buchanan Donald Schon Donald Norman
  17. %&4*(/&34.&5)0%  

  18. ETDIPPM    David Kelly(IDEO) + Stanford + Hasso

    Plattner(SAP)
  19. %&4*(/130$&44   4UBOGPSEETDIPPM4UFQT

  20. %&4*(/130$&44   https://www.ideou.com/pages/design-thinking *%&04UFQT

  21. %&4*(/130$&44   )$%*40 https://u-site.jp/lecture/iso-9241-210-criticism-3

  22. %&4*(/130$&44   .*5YY https://courses.edx.org/courses/course-v1:MITx+11.155x+1T2017/ c200ecdde9a348cf8aad01ee252e2576/

  23. %&4*(/130$&44   https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond 6,%FTJHO$PVODJM%PVCMF%JBNPOE

  24. %&4*(/130$&44   (PPHMF(7%FTJHO4QSJOU https://designsprintkit.withgoogle.com/methods/

  25. 4501%&4*(/130$&44   https://medium.com/stanford-d-school/lets-stop-talking-about-the-design- process-7446e52c13e8 https://medium.com/japan/d-school-story1-a9462b96648e

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  34. HMW POV Design Principles Differentiator Touch Point User Experience User

    Journey Map Old Solutions New Solutions &%1$BOWBTCZ5PLZP5FDI&OHJOFFSJOH%FTJHO1SPKFDU ❓
  35. HMW POV Design Principles Differentiator Touch Point User Experience User

    Journey Map Old Solutions New Solutions &%1$BOWBTCZ5PLZP5FDI&OHJOFFSJOH%FTJHO1SPKFDU ❓ https://titech-edp.github.io/toolkit/edp-canvas.pdf
  36. HMW POV Design Principles Differentiator Touch Point User Experience User

    Journey Map Old Solutions New Solutions &%1$BOWBTCZ5PLZP5FDI&OHJOFFSJOH%FTJHO1SPKFDU ❓ - Interview / Observation - Context Map / Stakeholder Map - CJM - Empathy Map - PEST Analysis - Bibliographic Survey - Analogous Inspiration - Expert Interview - POV format - Tatemae method - TCS - Value Graph - HMW patterns - Chat & Doodle - SCAMPER etc. - Spring of Idea - Graveyard of Idea - Manga / Screenplay (Story Spine) - Skit / Movie / Story Telling - New CJM - New Empathy Map - Value Proposition - Elevator Pitch - Flyer - Press Release - Voice of User - User Testing - Testimonial - Product Name - SIPOC - Wizard of Oz - Quick & Dirty Prototyping - Work-like Prototyping - Look-like Prototyping - Dark-horse Prototyping - Functional Prototyping
  37. $BTF4UVEZ"JSCOC   TED: How Airbnb designs for trust
 https://www.ted.com/talks/joe_gebbia_how_airbnb_designs_for_trust

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  39. $BTF4UVEZ"JSCOC   "Photography UX to Increase Sales" - Airbnb

    - Joe Zadeh [COMMERCISM 2014] https://www.youtube.com/watch?v=i8Hif7GOgWQ
  40. $BTF4UVEZ(&"EWFOUVSF.3*   Transforming healthcare for children and their families:

    Doug Dietz at TEDxSanJoseCA 2012
 https://www.youtube.com/watch?v=jajduxPD6H4
  41. $BTF4UVEZ(&"EWFOUVSF.3*   http://www3.gehealthcare.com/en/products/categories/accessories_and_supplies/adventure_series_for_mr

  42. $BTF4UVEZ*%&0   TED: Design is in the details https://www.ted.com/talks/paul_bennett_finds_design_in_the_details

  43. $BTF4UVEZ*%&0   TED: Design is in the details https://www.ted.com/talks/paul_bennett_finds_design_in_the_details

  44. PART 2 ACTIVITY

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  46. %&4*(/5)*/,*/(*/50%":ˏ4803-% What are innovative products/services that you use on a

    daily? What do you think about the design process how it's made? What part of Design Thinking do you think would be most important to use?
  47. break 11:30

  48. PART 3 DEBRIEF

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  50. PART 4 DESIGN CHALLENGE

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