Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Listening & Monitoring (Workshop Version)

Avatar for Kelli Matthews Kelli Matthews
January 24, 2020
Business
78
0

Listening & Monitoring (Workshop Version)

Avatar for Kelli Matthews

Kelli Matthews

January 24, 2020

More Decks by Kelli Matthews

See All by Kelli Matthews
iPhone Photography 101 (2022)
Avatar for Kelli Matthews kellimatthews
0
71
REAL Oregon Presentation: Strategic Communications
Avatar for Kelli Matthews kellimatthews
0
53
Earned Media: Willamette Valley Wineries Association Training
Avatar for Kelli Matthews kellimatthews
0
84
A Day in the Life: The Value of Immersive Communication Agency Experiences
Avatar for Kelli Matthews kellimatthews
0
67
Farwest_Conference_2022_Social_Digital_Strategy.pdf
Avatar for Kelli Matthews kellimatthews
0
62
Digital Dirt
Avatar for Kelli Matthews kellimatthews
0
82
SOJCssm Spring 2021 Syllabus
Avatar for Kelli Matthews kellimatthews
0
95
Sample Social Media Audit - Real Estate Company (Oregon)
Avatar for Kelli Matthews kellimatthews
0
280
J480/580: Social Network Analysis
Avatar for Kelli Matthews kellimatthews
1
200

Other Decks in Business

See All in Business
10年、同じドメインに 浸かる覚悟 / Decade-deep in one domain.
Avatar for ヤマモトヒロキ hirokiyamamoto14
PRO
0
270
会社説明資料_株式会社イー・コミュニケーションズ
Avatar for イーコミ池田 ecoms_ikeda08
0
140
向山純平 ご提供業務一覧 / Junpei Mukouyama – Professional Services
Avatar for Junpei Mukouyama mj6237
3
230
【DearOne】Dear Newest Member
Avatar for DearOne hrm
3
20k
コーポレートストーリー（新規投資家様向け会社説明資料）
Avatar for GA technologies gatechnologies
2
21k
2026.9_中途採用資料.pdf
Avatar for SUPER STUDIO INC. superstudio
PRO
5
120k
5 quotes that sum up recent trading in the travel sector - August 2026
Avatar for TTC marketingttc
0
150
より使われるサービスに。行政プロダクトのグロース戦略
Avatar for Yasuhiro Okada middleokada
2
2k
LW_brochure_engineer
Avatar for linc-well lincwellhr
1
45k
Clarity for Product People
Avatar for Arne Kittler arnekittler
0
790
家族アルバム みてね 事業紹介 / Our Business
Avatar for FamilyAlbum familyalbum
9
64k
会社案内資料
Avatar for 株式会社Auditech auditech2022
0
190

Featured

See All Featured
How Software Deployment tools have changed in the past 20 years
Avatar for Geshan Manandhar geshan
1
34k
Become a Pro
Avatar for Speaker Deck speakerdeck
PRO
31
6.3k
Why Our Code Smells
Avatar for Brandon Keepers bkeepers
PRO
340
58k
Done Done
Avatar for chrislema chrislema
187
17k
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
275
41k
Conquering PDFs: document understanding beyond plain text
Avatar for Ines Montani inesmontani
PRO
4
3.1k
Testing 201, or: Great Expectations
Avatar for Joseph Mastey jmmastey
46
8.3k
We Are The Robots
Avatar for Honza Javorek honzajavorek
0
380
The Curse of the Amulet
Avatar for Matthew Lei leimatthew05
3
15k
Efficient Content Optimization with Google Search Console & Apps Script
Avatar for Katarina Dahlin katarinadahlin
PRO
1
880
Design and Strategy: How to Deal with People Who Don’t "Get" Design
Avatar for Morgane Peng morganepeng
133
19k
Building Adaptive Systems
Avatar for Chris Keathley keathley
44
3.2k

Transcript

  1. None

  2. Active Listening A way of listening & responding to another

    person to improve mutual satisfaction

  3. Listen to customers in their “natural habitat” Observe interactions Pick

    up clues Collect data What does it mean? What is actionable?

  4. What do you listen for?

  5. 10. The complaint 9. The compliment 8. The problem 7.

    The question 6. The campaign impact 5. The crisis 4. The competitor 3. The crowd 2. The influencer 1. The point of need Marcel Lebrun, Radian6: http://www.radian6.com/blog/80/top-10-reasons-brands-should-listen-to-social-media/

  6. Data Insights Actionable Recommendations

  7. Narrow? Wide?

  8. Level 1: About my biz Level 2: Closely related/ Point

    of need Level 3: Lifestyle info
  9. None

  10. Level 1 Level 3 Level 2