Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Listening & Monitoring (Workshop Version)

Avatar for Kelli Matthews Kelli Matthews
January 24, 2020
Business
0
65

Listening & Monitoring (Workshop Version)

Avatar for Kelli Matthews

Kelli Matthews

January 24, 2020
Tweet

More Decks by Kelli Matthews

See All by Kelli Matthews
iPhone Photography 101 (2022)
Avatar for Kelli Matthews kellimatthews
0
35
REAL Oregon Presentation: Strategic Communications
Avatar for Kelli Matthews kellimatthews
0
33
Earned Media: Willamette Valley Wineries Association Training
Avatar for Kelli Matthews kellimatthews
0
58
A Day in the Life: The Value of Immersive Communication Agency Experiences
Avatar for Kelli Matthews kellimatthews
0
12
Farwest_Conference_2022_Social_Digital_Strategy.pdf
Avatar for Kelli Matthews kellimatthews
0
46
Digital Dirt
Avatar for Kelli Matthews kellimatthews
0
67
SOJCssm Spring 2021 Syllabus
Avatar for Kelli Matthews kellimatthews
0
70
Sample Social Media Audit - Real Estate Company (Oregon)
Avatar for Kelli Matthews kellimatthews
0
250
J480/580: Social Network Analysis
Avatar for Kelli Matthews kellimatthews
1
180

Other Decks in Business

See All in Business
NEXERA_ゲーム学習の未来
Avatar for 株式会社NEXERA nexera
0
950
LATEGRA Recruitment Deck_2025
Avatar for LATEGRA, Inc. lategra
0
7.6k
株式会社ワークスアプリケーションズ 人的資本レポート”クリップ” 2025年版
Avatar for ワークスアプリケーションズ worksapplications
0
22k
日和山観光：会社紹介（全キャリア共通）
Avatar for hiyoriyamakankou hiyoriyamakankou
0
180
ミツモアAI推進G AI活用Tips50
Avatar for Ota mmota
0
580
PLEX WAY
Avatar for 株式会社プレックス plex
0
150
Outputをもう一歩先へ 〜あなたの現在地に合わせた、量や質など「もう一歩先の」Output〜
Avatar for amixedcolor amixedcolor
3
310
Company Profile
Avatar for Katsuhiko Eguchi katsuegu23
2
12k
株式会社フジ・ネクステラ・ラボ_会社説明資料202512.pdf
Avatar for 株式会社フジ・ネクステラ・ラボ fnlinc
0
600
【新卒向け】株式会社リブに興味のある方へ
Avatar for 株式会社リブ/LiB,Inc. libinc
0
10k
Kasanare Recruitment policy
Avatar for カサナレ株式会社 asano_takami
0
470
2026.1_中途採用資料.pdf
Avatar for SUPER STUDIO INC. superstudio
PRO
3
94k

Featured

See All Featured
Chasing Engaging Ingredients in Design
Avatar for Sebastian Deterding codingconduct
0
98
The Impact of AI in SEO - AI Overviews June 2024 Edition
Avatar for Aleyda Solis aleyda
5
710
CSS Pre-Processors: Stylus, Less & Sass
Avatar for Bermon Painter bermonpainter
359
30k
DBのスキルで生き残る技術 - AI時代におけるテーブル設計の勘所
Avatar for soudai sone soudai
PRO
61
48k
The Mindset for Success: Future Career Progression
Avatar for Greg Gifford greggifford
PRO
0
220
Jamie Indigo - Trashchat’s Guide to Black Boxes: Technical SEO Tactics for LLMs
Avatar for Tech SEO Connect techseoconnect
PRO
0
48
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
Avatar for Rebecca Miller-Webster rmw
35
3.3k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
Avatar for Stéphanie Walter stephaniewalter
287
14k
職位にかかわらず全員がリーダーシップを発揮するチーム作り / Building a team where everyone can demonstrate leadership regardless of position
Avatar for MADOX madoxten
54
49k
Ten Tips & Tricks for a 🌱 transition
Avatar for Manu Carrasco Molina stuffmc
0
51
What Being in a Rock Band Can Teach Us About Real World SEO
Avatar for Ade Holder 427marketing
0
160
Mobile First: as difficult as doing things right
Avatar for Swwweet swwweet
225
10k

Transcript

  1. None

  2. Active Listening A way of listening & responding to another

    person to improve mutual satisfaction

  3. Listen to customers in their “natural habitat” Observe interactions Pick

    up clues Collect data What does it mean? What is actionable?

  4. What do you listen for?

  5. 10. The complaint 9. The compliment 8. The problem 7.

    The question 6. The campaign impact 5. The crisis 4. The competitor 3. The crowd 2. The influencer 1. The point of need Marcel Lebrun, Radian6: http://www.radian6.com/blog/80/top-10-reasons-brands-should-listen-to-social-media/

  6. Data Insights Actionable Recommendations

  7. Narrow? Wide?

  8. Level 1: About my biz Level 2: Closely related/ Point

    of need Level 3: Lifestyle info
  9. None

  10. Level 1 Level 3 Level 2