Revolut Wealth - Product School's Final Project

This is my final presentation for my final project at Product School. Every student can choose their favorite product/company.

I chose Revolut, the challenger bank. I came up with Revolut Wealth, an automated wealth investment product, which I think Revolut should work on next. The whole process was so fun. I loved every part of it.

Transcript

1. Revolut Wealth @talktold Investments made simple
2. Users 10 M Valuation $5.5 B $6 B Monthly Transaction Volume @talktold
3. Challenger Banks Digital only, Branchless banking Mobile Centric Transparent User Friendly Easy Monitoring Personalization @talktold
4. Managing your entire financial life from a single app Core Value @talktold
5. @talktold Revolut 1 2 3 4 5 6 7 Online Bank Currency exchange Mobile Insurance Budgeting Trading Perks Donation
6. Customer Acquisition by 20% Customer Retention by 10% Goals Increase { @talktold
7. Toby, App Developer (Tech Savvy) Goals/Outcomes: • Likes to keep track of his spending • Occasionally trades stocks and crypto. Needs/Wishes: • Invest in Tax-Saving funds Personas & their Needs @talktold
8. Cara, Ski Champion (Traveller) Goals/Outcomes: • Withdraw money abroad with no fees • Buy travel insurance Needs/Wishes: • Get some interest from stashed money Personas & their Needs @talktold
9. Personas & their Needs Mike, Father (New Parent) Goals/Outcomes: • Manage his budget with a budget planner Needs/Wishes: • Save money for child’s education. @talktold
10. Revolut Wealth @talktold Based on Needs Hand Picked
11. Revolut Wealth – Mockup Select Financial Goals High Performing Funds Revolut Wealth
12. Revolut Wealth – Mockup Pay using Revolut Split across funds Investment Stats
13. Revolut Wealth Benefits @talktold Wealth Creation Jargon Free Easy Monitoring
14. Why Revolut Wealth @talktold Acquire & Retain Core Value $2.2 Trillion
15. Success Metrics @talktold No.of New users using Revolut Wealth No.of Existing users using Revolut Wealth Average funds/user
16. Go-to-Market Launch Plan @talktold Pre-Launch Launch Post-Launch On-Boarding Animated Video Opt-In Program Iterate Graphic Poster Engineers on call In App Notification Press Release Ads: Adwords, Youtube, FB & Insta Ads Finance Influencers Blog posts, Email campaign Monitor: Reviews, Comments, Metrics
17. Thank You @talktold