The Basic Course - Ronnie Bryant

Transcript

1. RONNIE L. BRYANT, CECD, HLM, FM RONNIE@RLBRYANTLLC.COM 704.340.3302 R L B © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 1
2. Understanding Your Prospect’s Perspective New Mexico Basic Economic Development Course PRESENTED BY: RONNIE L. BRYANT, CECD, HLM, FM JULY 31, 2020 PROVIDING SOLUTIONS NOT EXCUSES B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 2
3. Questions B L R © 2018 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 3 The Prospect Movie
4. Competitive Site Selection Screening Process B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 4 Candidate Locations Define Search Region - Center of Market Analysis Decision Making Analysis Regional Screening - Project Criteria (Musts/Wants) Risk Analysis Comparative Assessment Proposal Screening Site Decision
5. Two Big Things to Remember 1. Investment is Made for Profit 2. Investment Activity has Choices with Regards to Location B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 5
6. Sangster’s TOP TEN Best Practices to Help Position Your Community to Compete and Win! B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 6
7. Sangster’s TOP TEN 10. Don’t pretend to be something you aren’t. ❑Align local and regional strengths and assets with economic development vision and strategies ❑Quality jobs mean different things to different communities ❑“We’re going after Biosciences here.”* B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 7
8. Sangster’s TOP TEN 9. If you don’t know where you’re going, its pretty hard to get there. ❑It’s critical to establish public policies to support your economic development vision - Transportation - Infrastructure - Education - Culture ❑Perceptions ARE reality – especially negative ones* B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 8
9. Sangster’s TOP TEN 8. Put innovative tools in your toolbox ❑Offer a variety of innovative incentives tools to meet the unique needs of projects ❑Flexible ❑Customizable ❑Streamline the application and approval process* B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 9
10. Questions B L R © 2018 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 10
11. Sangster’s TOP TEN 7. We’re different – we promise! ❑Quality of life is not a major differentiator ❑You MUST be able to communicate what differentiates you from your competition ❑It’s all about JOBS!!* B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 11
12. Sangster’s TOP TEN What is “quality of life” anyway? ❑Economy rich and diverse enough to provide opportunities for two professional households ❑Strong K-12 educational opportunities ❑Environment where housing and income are in equilibrium ❑Trip to work is a manageable commute ❑Communities that welcome diversity* B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 12
13. Sangster’s TOP TEN 6. All for one and one for all (There’s no “I” in team) ❑Take a regional approach to marketing and promoting your community ❑The regional organization is MY FRIEND ❑Everyone wins when the region wins – sounds trite, but it’s true* B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 13
14. Sangster’s TOP TEN 5. If you want to win, you must have quality players on the team ❑Assemble a strong team/network of public and private sector members that are advocates for our mission ❑Engage the team in every aspect of your plan ❑Strategic planning ❑Trade missions ❑Community visits with prospects ❑“FAM” trips* B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 14
15. Sangster’s TOP TEN 4. Show me the love ❑Invest in building and maintaining relationships with prospects and those who influence and source projects ❑Target strategic relationships – everyone has limited resources ❑Facetime is important – building trust and credibility ❑Get decision–makers to your community* B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 15
16. Sangster’s TOP TEN 3. We’re ONE big, happy family ❑Take a seamless and integrated approach when coordinating project resources ❑Regional ❑Local ❑State ❑Utilities ❑With compressed process and decision times, coordination is critical – can be a filter* B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 16
17. Response Time and Information Relevance B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 17 Information from Candidate Project Time-Line The Old Way The New Way
18. Sangster’s TOP TEN 2. Good information can put you on the map ❑Invest in developing a superior website ❑Easy to navigate ❑Current and accurate information ❑Maps and visuals ❑Detailed contact info (who to call) ❑Personal touch – high level of response with current information* B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 18
19. Sangster’s TOP TEN 1. Become a word in the dictionary…the next GOOGLE ❑Branding can be a differentiator ❑Cornerstone ❑Indy Partnership ❑Charlotte USA ❑Austin – The Human Capital ❑Target, Target, Target ❑Strategic advertising ❑Familiarization tours ❑Frequent “touches”* B L R © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 19
20. Questions B L R © 2018 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED Wrap-up / Q & A © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 20
21. “There’s a destiny that makes us brothers, none goes his way along. All that you send into the lives of others, comes back into your own.” Edwin Markham B L R © 2018 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED Closing Quote! © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 21
22. B L R Thank you! © 2018 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED Ronnie L. Bryant, CEcD, HLM, FM ronnie@rlbryantllc.com www.rlbryantllc.com 704.340.3302 © 2020 BY RONNIE L. BRYANT, LLC – ALL RIGHTS RESERVED 22