Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Wrangle Your Content
Search
Matthew Reidsma
October 25, 2012
How-to & DIY
4
250
Wrangle Your Content
A talk on the basics of Content Strategy for the Grand Valley State University Web Workshop Day
Matthew Reidsma
October 25, 2012
Tweet
Share
More Decks by Matthew Reidsma
See All by Matthew Reidsma
More Than Usable
matthewreidsma
0
410
Everyone is a Distance Learner
matthewreidsma
1
400
The UX of Scholarship
matthewreidsma
0
270
Good for Whom? Harvard University Libraries
matthewreidsma
0
340
More than Usable: Library Services for Humans
matthewreidsma
2
60k
Data to Action: A UX Libs Workshop
matthewreidsma
0
72
Customizing Vendor Tools for Better Customer Service
matthewreidsma
1
140
TLN: Responsive Web Design for Libraries
matthewreidsma
1
210
cssMaker
matthewreidsma
1
150
Other Decks in How-to & DIY
See All in How-to & DIY
miiboとamiibo繋げてみた。 #miibo #amiibo #iotlt
n0bisuke2
1
310
「RubyでLチカ」に挑戦してみた
isaka1022
0
160
コロナ後の世界メイカーフェア事情 高須正和@Nico-Tech Shenzhen #KMMF2024 #KariyaMMF2024
takasumasakazu
0
290
安全に失敗するための手遊び-未定義動作を引き出そう-
zilmina
0
560
人はなぜコミュニティとつながると幸せを感じるのか
448jp
3
200
LT(Lightning Talk)のドキドキ感を共有する IoT ぼっとキーホルダ!
scbc1167
0
300
在宅フルリモートワークを可能にするスキルと知識n連発! / how to more effective remoteworking
masaru_b_cl
3
990
田中 is a new HelloWorld
akichika
1
290
音に負けない!子どもが騒いでいる脇でも快適オンラインMTGの秘伝
kaitou
0
350
わたしと技術コミュニティとキャリア
kotomin_m
2
1.3k
CH32Vシリーズを楽しもう(74thの場合) / enjoy ch32v series
74th
1
650
生成AIとミニ四駆で学ぶ! MATLAB/Simulink
covao
1
230
Featured
See All Featured
4 Signs Your Business is Dying
shpigford
182
22k
GraphQLとの向き合い方2022年版
quramy
44
13k
The Invisible Side of Design
smashingmag
299
50k
Speed Design
sergeychernyshev
27
800
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
129
19k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
49
2.3k
Testing 201, or: Great Expectations
jmmastey
42
7.2k
Large-scale JavaScript Application Architecture
addyosmani
511
110k
Building Adaptive Systems
keathley
40
2.4k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
28
9.3k
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
Done Done
chrislema
182
16k
Transcript
WRANGLE MATTHEW REIDSMA UNIVERSITY LIBRARIES YOUR CONTENT
None
http://beatonna.livejournal.com/155875.html
Content is created only when a human being is assigned
and paid to do so. “ Erin Kissane The Elements of Content Strategy, p. 23
GOOD CONTENT
6 QUESTIONS
GOALS? WHAT ARE YOUR
FOR? WHO IS YOUR SITE
ASK
PERSONAS
http://www.steptwo.com.au/papers/kmc_macquariecasestudy/index.html
HAVE? WHAT DO YOU
None
None
NEED? WHAT DO YOU
ROT
REDUNDANT OUTDATED TRIVIAL
http://siteimprove.com
http://siteimprove.com
None
WRITE? HOW DO I
http://voiceandtone.com
http://voiceandtone.com
Kristina Halvorson, A Content Strategy Road Map, An Event Apart
Chicago, 2012
Kristina Halvorson, A Content Strategy Road Map, An Event Apart
Chicago, 2012
WORK? DOES OUR CONTENT
None
http://readability-score.com
http://analytics.google.com
CLOZE TEST http://l.georges.online.fr/tools/cloze.php
RESOURCES http://gvsu.edu/s/il Kissane, Erin. (2011). The Elements of Content Strategy.
New York: A Book Apart.
[email protected]
:: @mreidsma matthewreidsma.com :: gvsu.edu/library/labs YOU THANK