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Wrangle Your Content

Wrangle Your Content

A talk on the basics of Content Strategy for the Grand Valley State University Web Workshop Day

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Matthew Reidsma

October 25, 2012
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Transcript

  1. WRANGLE MATTHEW REIDSMA UNIVERSITY LIBRARIES YOUR CONTENT

  2. None
  3. http://beatonna.livejournal.com/155875.html

  4. Content is created only when a human being is assigned

    and paid to do so. “ Erin Kissane The Elements of Content Strategy, p. 23
  5. GOOD CONTENT

  6. 6 QUESTIONS

  7. GOALS? WHAT ARE YOUR

  8. FOR? WHO IS YOUR SITE

  9. ASK

  10. PERSONAS

  11. http://www.steptwo.com.au/papers/kmc_macquariecasestudy/index.html

  12. HAVE? WHAT DO YOU

  13. None
  14. None
  15. NEED? WHAT DO YOU

  16. ROT

  17. REDUNDANT OUTDATED TRIVIAL

  18. http://siteimprove.com

  19. http://siteimprove.com

  20. None
  21. WRITE? HOW DO I

  22. http://voiceandtone.com

  23. http://voiceandtone.com

  24. Kristina Halvorson, A Content Strategy Road Map, An Event Apart

    Chicago, 2012
  25. Kristina Halvorson, A Content Strategy Road Map, An Event Apart

    Chicago, 2012
  26. WORK? DOES OUR CONTENT

  27. None
  28. http://readability-score.com

  29. http://analytics.google.com

  30. CLOZE TEST http://l.georges.online.fr/tools/cloze.php

  31. RESOURCES http://gvsu.edu/s/il Kissane, Erin. (2011). The Elements of Content Strategy.

    New York: A Book Apart.
  32. reidsmam@gvsu.edu :: @mreidsma matthewreidsma.com :: gvsu.edu/library/labs YOU THANK