A talk on the basics of Content Strategy for the Grand Valley State University Web Workshop Day
WRANGLEMATTHEW REIDSMAUNIVERSITY LIBRARIESYOURCONTENT
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http://beatonna.livejournal.com/155875.html
Content is createdonly when a humanbeing is assigned andpaid to do so.“Erin KissaneThe Elements of Content Strategy, p. 23
GOOD CONTENT
6 QUESTIONS
GOALS?WHAT ARE YOUR
FOR?WHO IS YOUR SITE
ASK
PERSONAS
http://www.steptwo.com.au/papers/kmc_macquariecasestudy/index.html
HAVE?WHAT DO YOU
NEED?WHAT DO YOU
ROT
REDUNDANTOUTDATEDTRIVIAL
http://siteimprove.com
WRITE?HOW DO I
http://voiceandtone.com
Kristina Halvorson, A Content Strategy Road Map, An Event Apart Chicago, 2012
WORK?DOES OUR CONTENT
http://readability-score.com
http://analytics.google.com
CLOZE TESThttp://l.georges.online.fr/tools/cloze.php
RESOURCEShttp://gvsu.edu/s/ilKissane, Erin. (2011). The Elements ofContent Strategy. New York: A BookApart.
[email protected] :: @mreidsmamatthewreidsma.com :: gvsu.edu/library/labsYOUTHANK