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Wrangle Your Content

B852b104baed98f4b7f02f5a7a75ab6b?s=47 Matthew Reidsma
October 25, 2012
How-to & DIY
4
230

Wrangle Your Content

A talk on the basics of Content Strategy for the Grand Valley State University Web Workshop Day

B852b104baed98f4b7f02f5a7a75ab6b?s=128

Matthew Reidsma

October 25, 2012
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Transcript

  1. WRANGLE MATTHEW REIDSMA UNIVERSITY LIBRARIES YOUR CONTENT

  2. None

  3. http://beatonna.livejournal.com/155875.html

  4. Content is created only when a human being is assigned

    and paid to do so. “ Erin Kissane The Elements of Content Strategy, p. 23

  5. GOOD CONTENT

  6. 6 QUESTIONS

  7. GOALS? WHAT ARE YOUR

  8. FOR? WHO IS YOUR SITE

  9. ASK

  10. PERSONAS

  11. http://www.steptwo.com.au/papers/kmc_macquariecasestudy/index.html

  12. HAVE? WHAT DO YOU

  13. None
  14. None

  15. NEED? WHAT DO YOU

  16. ROT

  17. REDUNDANT OUTDATED TRIVIAL

  18. http://siteimprove.com

  19. http://siteimprove.com

  20. None

  21. WRITE? HOW DO I

  22. http://voiceandtone.com

  23. http://voiceandtone.com

  24. Kristina Halvorson, A Content Strategy Road Map, An Event Apart

    Chicago, 2012

  25. Kristina Halvorson, A Content Strategy Road Map, An Event Apart

    Chicago, 2012

  26. WORK? DOES OUR CONTENT

  27. None

  28. http://readability-score.com

  29. http://analytics.google.com

  30. CLOZE TEST http://l.georges.online.fr/tools/cloze.php

  31. RESOURCES http://gvsu.edu/s/il Kissane, Erin. (2011). The Elements of Content Strategy.

    New York: A Book Apart.

  32. reidsmam@gvsu.edu :: @mreidsma matthewreidsma.com :: gvsu.edu/library/labs YOU THANK