Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Wrangle Your Content

Matthew Reidsma
October 25, 2012
How-to & DIY
4
240

Wrangle Your Content

A talk on the basics of Content Strategy for the Grand Valley State University Web Workshop Day

Matthew Reidsma

October 25, 2012
Tweet

More Decks by Matthew Reidsma

See All by Matthew Reidsma
More Than Usable
matthewreidsma
0
320
Everyone is a Distance Learner
matthewreidsma
1
380
The UX of Scholarship
matthewreidsma
0
230
Good for Whom? Harvard University Libraries
matthewreidsma
0
330
More than Usable: Library Services for Humans
matthewreidsma
2
59k
Data to Action: A UX Libs Workshop
matthewreidsma
0
65
Customizing Vendor Tools for Better Customer Service
matthewreidsma
1
130
TLN: Responsive Web Design for Libraries
matthewreidsma
1
190
cssMaker
matthewreidsma
1
130

Other Decks in How-to & DIY

See All in How-to & DIY
俺とキャンプ
sat
PRO
1
220
教習資料PDF_4. 交差点編（優先・非優先）
sawagaku
0
6.1k
IoTカーテンオープナー
keicafeblack
0
150
ServiceNow Knowledgeの歩き方
manarobot
0
110
にじさんじ格闘ゲーム制作プロジェクト
vfgpproject
0
7.1k
Dirbtinis intelektas dizainerio gyvenime
lekevicius
0
150
#相席食堂 ちょっと待てぃボタンダイジェスト+ソラコムボタン #iotlt
n0bisuke2
0
220
Visual Storytelling: How to be a Superhuman Communicator
reverentgeek
1
180
AWSのユーザーコミュニティプログラムのご紹介 JAWS-UG 東北 & 女子会 合同LT大会
awsjcpm
1
110
IoTと田中の距離 #iotlt #田中 #openai
n0bisuke2
1
190
Wear OSでwatch face作成～令和になってもCanvas芸？～
cibmc
1
620
元SREのCREが伝えたい、Mackerelをもっと活用するための実践Tips集 / Mackerel Drink Up #11 do-su-0805
dosu0805
0
120

Featured

See All Featured
Adopting Sorbet at Scale
ufuk
68
8.6k
Stop Working from a Prison Cell
hatefulcrawdad
266
19k
Being A Developer After 40
akosma
57
580k
The Power of CSS Pseudo Elements
geoffreycrofte
60
5k
Optimising Largest Contentful Paint
csswizardry
8
2.4k
jQuery: Nuts, Bolts and Bling
dougneiner
59
7.1k
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
30
6k
Web development in the modern age
philhawksworth
202
10k
Building a Scalable Design System with Sketch
lauravandoore
456
32k
Code Review Best Practice
trishagee
55
15k
Agile that works and the tools we love
rasmusluckow
325
20k
Designing with Data
zakiwarfel
96
4.8k

Transcript

  1. WRANGLE MATTHEW REIDSMA UNIVERSITY LIBRARIES YOUR CONTENT

  2. None

  3. http://beatonna.livejournal.com/155875.html

  4. Content is created only when a human being is assigned

    and paid to do so. “ Erin Kissane The Elements of Content Strategy, p. 23

  5. GOOD CONTENT

  6. 6 QUESTIONS

  7. GOALS? WHAT ARE YOUR

  8. FOR? WHO IS YOUR SITE

  9. ASK

  10. PERSONAS

  11. http://www.steptwo.com.au/papers/kmc_macquariecasestudy/index.html

  12. HAVE? WHAT DO YOU

  13. None
  14. None

  15. NEED? WHAT DO YOU

  16. ROT

  17. REDUNDANT OUTDATED TRIVIAL

  18. http://siteimprove.com

  19. http://siteimprove.com

  20. None

  21. WRITE? HOW DO I

  22. http://voiceandtone.com

  23. http://voiceandtone.com

  24. Kristina Halvorson, A Content Strategy Road Map, An Event Apart

    Chicago, 2012

  25. Kristina Halvorson, A Content Strategy Road Map, An Event Apart

    Chicago, 2012

  26. WORK? DOES OUR CONTENT

  27. None

  28. http://readability-score.com

  29. http://analytics.google.com

  30. CLOZE TEST http://l.georges.online.fr/tools/cloze.php

  31. RESOURCES http://gvsu.edu/s/il Kissane, Erin. (2011). The Elements of Content Strategy.

    New York: A Book Apart.

  32. [email protected] :: @mreidsma matthewreidsma.com :: gvsu.edu/library/labs YOU THANK