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Wrangle Your Content

Wrangle Your Content

A talk on the basics of Content Strategy for the Grand Valley State University Web Workshop Day

Matthew Reidsma

October 25, 2012
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  1. WRANGLE
    MATTHEW REIDSMA
    UNIVERSITY LIBRARIES
    YOUR
    CONTENT

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  3. http://beatonna.livejournal.com/155875.html

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  4. Content is created
    only when a human
    being is assigned and
    paid to do so.

    Erin Kissane
    The Elements of Content Strategy, p. 23

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  5. GOOD CONTENT

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  6. 6 QUESTIONS

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  7. GOALS?
    WHAT ARE YOUR

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  8. FOR?
    WHO IS YOUR SITE

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  9. ASK

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  10. PERSONAS

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  11. http://www.steptwo.com.au/papers/kmc_macquariecasestudy/index.html

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  12. HAVE?
    WHAT DO YOU

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  15. NEED?
    WHAT DO YOU

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  16. ROT

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  17. REDUNDANT
    OUTDATED
    TRIVIAL

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  18. http://siteimprove.com

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  19. http://siteimprove.com

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  21. WRITE?
    HOW DO I

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  22. http://voiceandtone.com

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  23. http://voiceandtone.com

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  24. Kristina Halvorson, A Content Strategy Road Map, An Event Apart Chicago, 2012

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  25. Kristina Halvorson, A Content Strategy Road Map, An Event Apart Chicago, 2012

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  26. WORK?
    DOES OUR CONTENT

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  28. http://readability-score.com

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  29. http://analytics.google.com

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  30. CLOZE TEST
    http://l.georges.online.fr/tools/cloze.php

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  31. RESOURCES
    http://gvsu.edu/s/il
    Kissane, Erin. (2011). The Elements of
    Content Strategy. New York: A Book
    Apart.

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  32. [email protected] :: @mreidsma
    matthewreidsma.com :: gvsu.edu/library/labs
    YOU
    THANK

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