Wrangle Your Content

A talk on the basics of Content Strategy for the Grand Valley State University Web Workshop Day

Transcript

1. WRANGLE
   MATTHEW REIDSMA
   UNIVERSITY LIBRARIES
   YOUR
   CONTENT
   

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3. http://beatonna.livejournal.com/155875.html
   

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4. Content is created
   only when a human
   being is assigned and
   paid to do so.
   “
   Erin Kissane
   The Elements of Content Strategy, p. 23
   

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5. GOOD CONTENT
   

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6. 6 QUESTIONS
   

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7. GOALS?
   WHAT ARE YOUR
   

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8. FOR?
   WHO IS YOUR SITE
   

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9. ASK
   

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10. PERSONAS
    

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11. http://www.steptwo.com.au/papers/kmc_macquariecasestudy/index.html
    

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12. HAVE?
    WHAT DO YOU
    

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15. NEED?
    WHAT DO YOU
    

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16. ROT
    

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17. REDUNDANT
    OUTDATED
    TRIVIAL
    

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18. http://siteimprove.com
    

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19. http://siteimprove.com
    

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21. WRITE?
    HOW DO I
    

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22. http://voiceandtone.com
    

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23. http://voiceandtone.com
    

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24. Kristina Halvorson, A Content Strategy Road Map, An Event Apart Chicago, 2012
    

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25. Kristina Halvorson, A Content Strategy Road Map, An Event Apart Chicago, 2012
    

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26. WORK?
    DOES OUR CONTENT
    

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28. http://readability-score.com
    

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29. http://analytics.google.com
    

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30. CLOZE TEST
    http://l.georges.online.fr/tools/cloze.php
    

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31. RESOURCES
    http://gvsu.edu/s/il
    Kissane, Erin. (2011). The Elements of
    Content Strategy. New York: A Book
    Apart.
    

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32. reidsmam@gvsu.edu :: @mreidsma
    matthewreidsma.com :: gvsu.edu/library/labs
    YOU
    THANK
    

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