$30 off During Our Annual Pro Sale. View Details »

Wrangle Your Content

Avatar for Matthew Reidsma Matthew Reidsma
October 25, 2012
How-to & DIY
4
260

Wrangle Your Content

A talk on the basics of Content Strategy for the Grand Valley State University Web Workshop Day

Avatar for Matthew Reidsma

Matthew Reidsma

October 25, 2012
Tweet

More Decks by Matthew Reidsma

See All by Matthew Reidsma
More Than Usable
Avatar for Matthew Reidsma matthewreidsma
0
460
Everyone is a Distance Learner
Avatar for Matthew Reidsma matthewreidsma
1
440
The UX of Scholarship
Avatar for Matthew Reidsma matthewreidsma
0
320
Good for Whom? Harvard University Libraries
Avatar for Matthew Reidsma matthewreidsma
0
350
More than Usable: Library Services for Humans
Avatar for Matthew Reidsma matthewreidsma
2
60k
Data to Action: A UX Libs Workshop
Avatar for Matthew Reidsma matthewreidsma
0
90
Customizing Vendor Tools for Better Customer Service
Avatar for Matthew Reidsma matthewreidsma
1
160
TLN: Responsive Web Design for Libraries
Avatar for Matthew Reidsma matthewreidsma
1
230
cssMaker
Avatar for Matthew Reidsma matthewreidsma
1
170

Other Decks in How-to & DIY

See All in How-to & DIY
AIお菓子ロッカー
Avatar for keicafeblack keicafeblack
0
230
Node-REDでセンサーなどから起動させるカメラノードを作ったよ IoTLT vol123 #iotlt
Avatar for n0bisuke n0bisuke2
0
110
雑にコミュニティを続けてもいいと思っている/Feel free to continue the community
Avatar for おおひら camel_404
0
310
なぜJAWS-UGはこんなにも活発なのか？
Avatar for awsj communty program manager - Shigeru Numaguchi awsjcpm
1
160
PlatformIO IDE用M5Stack定型コード環境の紹介
Avatar for SAITO, Tetsuya 3110
1
660
エンジニアになって2年間で学んだこと
Avatar for Keytone kaiphoenix
0
230
JAWS-UG/AWSコミュニティ JAWS-UG おおいた
Avatar for awsj communty program manager - Shigeru Numaguchi awsjcpm
2
2.9k
テストも、国際化も！ 小中高生クリエータ支援プログラム『未踏ジュニア』を支える技術
Avatar for Yohei Yasukawa yasulab
1
260
Xの"だるま"とコナミコマンド #iotlt #obniz
Avatar for n0bisuke n0bisuke2
0
270
JAWS-UG 福岡 in 北九州 | JAWS-UG/AWSコミュニティ プログラムのご紹介
Avatar for awsj communty program manager - Shigeru Numaguchi awsjcpm
1
170
アイデアをカタチにする、イマジニア
Avatar for Haruka Iwasaki haruka_imgr
0
170
M5Stackサーバーを使って初代プレイステーションでuClinuxのカーネルを起動
Avatar for kazueda kazueda
0
110

Featured

See All Featured
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
Avatar for Tammy Everts tammyeverts
10
720
A designer walks into a library…
Avatar for Paul Jervis Heath pauljervisheath
210
24k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
Avatar for Eileen M. Uchitelle eileencodes
141
34k
ReactJS: Keep Simple. Everything can be a component!
Avatar for Pedro Nauck pedronauck
666
130k
How to train your dragon (web standard)
Avatar for Monica Dinculescu notwaldorf
97
6.4k
How GitHub (no longer) Works
Avatar for Zach Holman holman
316
140k
The Illustrated Children's Guide to Kubernetes
Avatar for Chris Short chrisshort
51
51k
Visualization
Avatar for Eitan Lees eitanlees
150
16k
The Art of Delivering Value - GDevCon NA Keynote
Avatar for David Neal reverentgeek
16
1.8k
Raft: Consensus for Rubyists
Avatar for Patrick Van Stee vanstee
141
7.2k
The Art of Programming - Codeland 2020
Avatar for Erika Heidi erikaheidi
56
14k
Understanding Cognitive Biases in Performance Measurement
Avatar for Philip Tellis bluesmoon
32
2.7k

Transcript

  1. WRANGLE MATTHEW REIDSMA UNIVERSITY LIBRARIES YOUR CONTENT

  2. None

  3. http://beatonna.livejournal.com/155875.html

  4. Content is created only when a human being is assigned

    and paid to do so. “ Erin Kissane The Elements of Content Strategy, p. 23

  5. GOOD CONTENT

  6. 6 QUESTIONS

  7. GOALS? WHAT ARE YOUR

  8. FOR? WHO IS YOUR SITE

  9. ASK

  10. PERSONAS

  11. http://www.steptwo.com.au/papers/kmc_macquariecasestudy/index.html

  12. HAVE? WHAT DO YOU

  13. None
  14. None

  15. NEED? WHAT DO YOU

  16. ROT

  17. REDUNDANT OUTDATED TRIVIAL

  18. http://siteimprove.com

  19. http://siteimprove.com

  20. None

  21. WRITE? HOW DO I

  22. http://voiceandtone.com

  23. http://voiceandtone.com

  24. Kristina Halvorson, A Content Strategy Road Map, An Event Apart

    Chicago, 2012

  25. Kristina Halvorson, A Content Strategy Road Map, An Event Apart

    Chicago, 2012

  26. WORK? DOES OUR CONTENT

  27. None

  28. http://readability-score.com

  29. http://analytics.google.com

  30. CLOZE TEST http://l.georges.online.fr/tools/cloze.php

  31. RESOURCES http://gvsu.edu/s/il Kissane, Erin. (2011). The Elements of Content Strategy.

    New York: A Book Apart.

  32. [email protected] :: @mreidsma matthewreidsma.com :: gvsu.edu/library/labs YOU THANK