Wrangle Your Content

A talk on the basics of Content Strategy for the Grand Valley State University Web Workshop Day

Transcript

1. WRANGLE MATTHEW REIDSMA UNIVERSITY LIBRARIES YOUR CONTENT
3. http://beatonna.livejournal.com/155875.html
4. Content is created only when a human being is assigned and paid to do so. “ Erin Kissane The Elements of Content Strategy, p. 23
5. GOOD CONTENT
6. 6 QUESTIONS
7. GOALS? WHAT ARE YOUR
8. FOR? WHO IS YOUR SITE
9. ASK
10. PERSONAS
11. http://www.steptwo.com.au/papers/kmc_macquariecasestudy/index.html
12. HAVE? WHAT DO YOU
15. NEED? WHAT DO YOU
16. ROT
17. REDUNDANT OUTDATED TRIVIAL
18. http://siteimprove.com
19. http://siteimprove.com
21. WRITE? HOW DO I
22. http://voiceandtone.com
23. http://voiceandtone.com
24. Kristina Halvorson, A Content Strategy Road Map, An Event Apart Chicago, 2012
25. Kristina Halvorson, A Content Strategy Road Map, An Event Apart Chicago, 2012
26. WORK? DOES OUR CONTENT
28. http://readability-score.com
29. http://analytics.google.com
30. CLOZE TEST http://l.georges.online.fr/tools/cloze.php
31. RESOURCES http://gvsu.edu/s/il Kissane, Erin. (2011). The Elements of Content Strategy. New York: A Book Apart.
32. reidsmam@gvsu.edu :: @mreidsma matthewreidsma.com :: gvsu.edu/library/labs YOU THANK