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Wrangle Your Content
Matthew Reidsma
October 25, 2012
How-to & DIY
4
230
Wrangle Your Content
A talk on the basics of Content Strategy for the Grand Valley State University Web Workshop Day
Matthew Reidsma
October 25, 2012
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Transcript
WRANGLE MATTHEW REIDSMA UNIVERSITY LIBRARIES YOUR CONTENT
None
http://beatonna.livejournal.com/155875.html
Content is created only when a human being is assigned
and paid to do so. “ Erin Kissane The Elements of Content Strategy, p. 23
GOOD CONTENT
6 QUESTIONS
GOALS? WHAT ARE YOUR
FOR? WHO IS YOUR SITE
ASK
PERSONAS
http://www.steptwo.com.au/papers/kmc_macquariecasestudy/index.html
HAVE? WHAT DO YOU
None
None
NEED? WHAT DO YOU
ROT
REDUNDANT OUTDATED TRIVIAL
http://siteimprove.com
http://siteimprove.com
None
WRITE? HOW DO I
http://voiceandtone.com
http://voiceandtone.com
Kristina Halvorson, A Content Strategy Road Map, An Event Apart
Chicago, 2012
Kristina Halvorson, A Content Strategy Road Map, An Event Apart
Chicago, 2012
WORK? DOES OUR CONTENT
None
http://readability-score.com
http://analytics.google.com
CLOZE TEST http://l.georges.online.fr/tools/cloze.php
RESOURCES http://gvsu.edu/s/il Kissane, Erin. (2011). The Elements of Content Strategy.
New York: A Book Apart.
reidsmam@gvsu.edu :: @mreidsma matthewreidsma.com :: gvsu.edu/library/labs YOU THANK