in the picture Helps with “How do I talk about my users and people I’m building for?” Position - show how we’re set up meet their needs Helps with “How do I talk about what my team, or my organisation does?” Movement - see how things might change Helps with: “How do I talk about what's changing around me, or might change in future?”
the picture. User needs / Journey Maps & Personas give you a head start Position - show how we’re set up meet their needs. BM Canvas can help here if you already have one Movement - see how things might change Honestly, I haven’t found much… hence Wardley mapping
at ops faster than Amazon, Heroku, Pivotal et al? Do we want to be stuck with clients who only stay with us because only we know their tech stack? Will new clients increasingly expect us to be familiar with stuff on the right of the map? Can we do value stuff elsewhere with our clients?
Value chain visible invisible Ethical Fresh Veg bag Website Veg bag Newsletter Signage Delivery (Maisie) Cafes & community spaces Rented premises Bags Pick and pack Pickup list CRM Ordering spreadsheet Servers Accounting system Farmers Wholesalers Payment processing Billing Fruit and Veg
Newsletter Signage Delivery (Maisie) Cafes & community spaces Rented premises Bags Pick and pack Pickup list CRM Ordering spreadsheet Servers Accounting system Farmers Wholesalers Payment processing Billing Website Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution Will this move more in future?
for the hardware manufacturers to create Amazon clones and a price war in the IaaS space around 2008–2010 in order to fragment the market by increasing demand beyond the capability of Amazon to supply due to the constraint of building data centres. I had these exact conversations with Dell, IBM and HP throughout 2008 and 2009.”
address book, bypassing the need to rebuild your social graph on a new service. They can access your photo library, where uploading photos to different websites is a pain. They can use push notiﬁcations instead of relying on emails and on people bothering to check multiple websites Crucially, they all get an icon on the home screen.” Ben Evans, 16az http://ben-evans.com/benedictevans/2014/2/19/whatsapp-and-19bn
a 3 person startup 2012 - Facebook acquires Instagram for $1bn (1% of FB’s market cap at the time. Instagram now has 800m users) 2014 - Facebook acquire WhatsApp for $19bn (10% market of FB’s market cap) (and you have wheelbarrows full of cash, and lax regulators)