Imagining a Future for BlackBerry

Recommendations for BlackBerry's future in the smartphone industry.

Transcript

1. Smartphone Hardware Industry Group 10 Abhishek Chitlangia, Spencer Hazan, Briana Lee, Stephanie Maxwell, AJ Sanna, David Tumm, Nancy Xiao
2. Industry Macro-Analysis - ESTEMPLE - Social - Technological - Legal - Porter’s Five Forces - Competitive Rivalry - High Buyer Power Threat of Substitutes: Low/ Medium Intra-Industry Rivalry: High Buyer Power: High Supplier Power: Low Threat of Entry: Low
3. Key Performance Measures - Qualitative - Market Perception - Intellectual Property Protection - Quantitative Name Market Share Profit Margin Gross Margin Yearly Sales Growth YTD Stock Price Return BlackBerry 3.8% N/A N/A -45.0% -47.7% HTC 8.5% N/A 20.4% -33.0% -50.0% Samsung 23.7% 19.7% 39.9% 13.2% -3.2% Nokia 3.1% N/A 31.7% -21.8% 111.6% Apple 39.9% 13.2% 37.0% 4.2% 1.8% Motorola 7.2% 19.8% 49.4% -1.9% 22.7% Source: Bloomberg and comSource
4. Current State of BlackBerry Ltd. - Sharp Decline in Market Share - Peak of 40% in 2009 less than 4% today - External Environment - Failure to capitalize on industry trends - Internal Environment - Tight financial controls have kept company afloat - Lack of innovation Source: comSource
5. BlackBerry Recommendations Focus Product Line - Competitive advantage through differentiation - Secure enterprise and keyboard devices Open Up Software Platform - Incentivize third- party developers - Seek strategic alliances to further differentiate Foster Innovative Culture - Encourage employees to participate in company turn-around - Develop reward system for success
6. Questions?