Selling Ideas

A 15 minute skit on selling ideas and pitching. First presented at UXLibs on 19 March.

Transcript

1. MODERN HUMAN SELLING IDEAS UXLib: UX in Libraries
 Cambridge, Wednesday 18 March 2015 MODERN HUMAN
2. MODERN HUMAN MODERN HUMAN Imagine what’s next… We’re a boutique design practice and innovation consultancy that specialises in imagining disruptive new products, services and experiences then making them a reality. @modhuman #uxlibs
3. Elevator pitch Starting with 2 sentences MODERN HUMAN @modhuman #uxlibs
4. MODERN HUMAN For CUSTOMER who has NEED, this product is a DESCRIPTION that KEY BENEFIT. Unlike the CURRENT SITUATION, it UNIQUE DIFFERENTIATOR @modhuman #uxlibs
5. Pitching is storytelling MODERN HUMAN @modhuman #uxlibs
6. MODERN HUMAN The Status Quo The Observations Create Empathy The Story The Insight Tell them what they don’t know The Opportunity Give them the turning point The Analogy Make it familiar The Solution The Advantages Make change appealing The Ethos Leave them on a high @modhuman #uxlibs Build Tension Make them believe Source: Disrupt: Think the unthinkable to spark transformation in you business, 2010, Luke Williams.
7. MODERN HUMAN Paul-Jervis Heath paul@modernhuman.co +44 79 7456 7823 @pauljervisheath