Future Prood Design

35b722519272814227d408d6cc24ebbe?s=47 Presportal
February 06, 2018

Future Prood Design

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Presportal

February 06, 2018
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  1. Future Proof Design “Ideas to design Resilient, Enduring and Meaningful

    Businesses (&products)” Simone Cicero meedabyte.com /@meedabyte Barcelona Design Thinking Week 13
  2. crisis

  3. per – capita needs global use/availability

  4. “It is wholly a confusion of ideas to suppose that

    the economical use of resources is equivalent to a diminished consumption. The very contrary is the truth.” William Stanley Jevons
  5. We could have expected

  6. A crisis is any event that is, or expected to

    lead to, an unstable and dangerous situation affecting an individual, group, community, or whole society. Crises are deemed to be negative changes in the security, economic, political, societal, or environmental affairs, especially when they occur abruptly, with little or no warning. More loosely, it is a term meaning 'a testing time' or an 'emergency event'.
  7. None
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  10. #occupygezipark

  11. None
  12. A clash of visions

  13. A clash of powers

  14. “In a time when technologies have drastically reduced the efficient

    scale of production, capital, instead of adapting itself to this reality, has fled towards the opacity of securitization and large- scale short selling. “ David De Ugarte, Las Indias
  15. Disownership

  16. From Albert Canigueral, http://www.consumocolaborativo.com/

  17. A global discourse

  18. “Last year the impacts of climate change, cost Unilever more

    than 200M€. Even if you can ignore this, you cannot ignore the growth of social media, which will be ruthless to businesses that are judged to be making the world a worse place, not a better one. So many companies are waking up and realising that they can be inside the tent, shaping solutions, future-proofing their businesses, strengthening their ties with their existing consumers and reaching new ones.” Paul Polman CEO Unilever
  19. Can’t hide

  20. “In fact, morality becomes their most powerful product, forging a

    lasting connection with constituents by out-behaving their competition.” Tim Leberecht CMO Frog Design
  21. Once, you could even design stupid, inefficient, absurd products and

    succeed.
  22. Now you can’t.

  23. Designing products for today

  24. is that complicated

  25. Apple launched the appstore making the phone a platform for

    use case innovation July 10, 2008
  26. No more monolithic products

  27. Modularity Customizability Hackability

  28. pioneers

  29. Make & Sell

  30. tools Facilitated Contexts/Channels

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  33. DIY (and maybe sell)

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  38. None
  39. Nahia: a customizable bikini!

  40. Allow Peers to create for other Peers (that can make

    and sell)
  41. Peer producers

  42. A step further: the right to access

  43. not enough anymore

  44. https://www.youtube.com/watch?v=E6rwQy75U8M Freekea

  45. None
  46. None
  47. INNOVATION: where to go?

  48. Community Centric User Centric

  49. co-creation

  50. no more just a fancy word to use at work

  51. None
  52. “We take to heart what our community thinks of us.

    It’s a challenge to listen to the community and try to evolve with it. We learned a long time ago that although we cannot make everyone happy, we should listen to as many people as possible. Our job is to pick the best path to support that community. I can give you many examples where our gut told us one thing and the community pulled us in another, better direction.” Nathan Seidle, Founder of Sparkfun
  53. “the best path to support that community”

  54. ”The art of creating software and building new things was

    starting to get celebrated at these hackathons,” Where there was a hackathon, there was Twilio. Jeff Lawson, CEO/Cofounder of Twilio
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  60. Letting the community drive

  61. Ok, but how?

  62. identify behaviors transactions relations

  63. spot new exchange markets social capital creation

  64. facilitate interaction and value exchange

  65. through channels

  66. A platform

  67. A platform grants freedoms to allow the peers add value.

    Peers perform exchanges and transactions. Channels are provided to facilitate.
  68. None
  69. Use Case innovation happens at the peers level. The creation

    of new and improved channels is the mission of the platform stakeholders.
  70. Illustration by Simon Wardley - blog.gardeviance.org ILC Cycle

  71. “Let us suppose you were a provider of utility computing

    infrastructure services and one of these new higher orders systems (e.g. big data systems built with hadoop) started to diffuse. … you could detect this diffusion in close to real time and hence rapidly decide to commoditize any new activity … in this case by introducing something like Amazon Elastic Map Reduce. Naturally, you’d be accused of eating the ecosystem if you did this repeatedly but at the same time your new component services would help grow the ecosystem and create new higher order services. ” Simon Wardley, from http://blog.gardeviance.org/2013/01/ecosystems.html
  72. The more a player has direct access to the customer

    base, the more it could decide what to commoditize and iterate ILC cycles, staying ahead with new product offerings.
  73. Innovating the platform concerns: Commoditization vs Commonification

  74. Commons Centric Community Centric

  75. +

  76. distributed capital means less interest in rents

  77. inherently open

  78. risks in competitive advantage

  79. shared innovation

  80. None
  81. openness is a resilience strategy

  82. “Sustainability is all about figuring out how to be in

    business forever, avoiding the temptation to overreach, to maximize near term profits at the expense of long term health. It is about adapting the business to changing market dynamics. It is about building a team and a culture that can survive and keep going.” Fred Wilson, VC
  83. companies are communities

  84. None
  85. None
  86. Communities can be products

  87. Communities are companies

  88. None
  89. “Inside the company, though, we all take on the role

    that suits the work in front of us. Everyone is a designer. Everyone can question each other’s work. Anyone can recruit someone onto his or her project. Everyone has to function as a “strategist,” which really means figuring out how to do what’s right for our customers. We all engage in analysis, measurement, predictions, evaluations” From Valve’s Handbook for new Employees
  90. None
  91. It’s not only about product design, it’s also about enterprise

    design
  92. the enterprise IS the product

  93. see it as a platform

  94. None
  95. 1. Enable value creation 2. Facilitate value exchange 3. Extract

    fair value 4. Listen to communities
  96. the Platform Design Canvas

  97. A fork of the business model canvas

  98. This work is a fork of the Business Model Generation

    Canvas by Alex Osterwalder (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License , To view a copy of this license, visit http://creativecommons.org/licenses/by- sa/3.0/. The Platform Design Canvas is in Live Editing
  99. To be used: • Design with ecosystems in mind •

    Identify value creation contexts • Identify peer segments and actors • Identify opportunities (emerging transactions) • Create new channels •Identify community support services • Identify exchange currencies
  100. None
  101. What peer segments are present in the ecosystem? They could

    be producers, consumers or prosumers playing both the roles
  102. How's the value created? In what forms?

  103. What are the recurring transactions between the peer segments composing

    the ecosystem?
  104. Through which channels do the peer segments get in contact

    and execute transactions?
  105. How is the value exchanged and in what forms?

  106. What are the key stakeholders contributing to the platform operation

    and mission?
  107. What services are available for the community to support value

    creation?
  108. What are the key components of the platform? (resources, formats,

    infrastructures)
  109. Where is the value extracted and in what forms?

  110. Examples

  111. iOS App store Developers Indie studios Dev houses App purchase

    App review App recommen. App store IDE App checking Promotions Apple AD network Payment GW New Use Cases Cash flows for devs Brand visibility Ad interaction Users Tech Firms SMBs WWDC 30% fee on transactions Apps purchase / Money Reviews / Cred IDE access fee
  112. Wordpress Developers Bloggers Agencies Wp.org Wordpress SW Wordcamp Runnnig Wp.org

    Wordpress New Use Cases Brand visibility Starting a blog Fees for services WP.com upgrades / Money Reviews / Cred Tech Firms Premium Theme purchhase wp.com Purchases on Third party shops Upgrading a blog Wp.com Third Party marketplaces Personalized L&F Third party stores/ecosystem Browser providers Developers WP backends LAMP Stack WP.com Theme upgrades / Money Free Code
  113. First test run of the #Pdcanvas @Barcelona Design Thinking Week

    2013: Designing a platform for the socialization of traditional games
  114. THANKS get in touch! @meedabyte workshops & consulting