"The Ups and Downs of Managing one person offices & small teams"

Now What Conference 2016

Transcript

1. Managing the Ups and Downs of
   One-Person Offices and Small
   Teams
   Now What? 2016
   Ron Bronson
   

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2. About Ron
   Nordic Strategy Lab. Aggregate Conference
   10+ years of digital strategy leadership
   Product. CMS implementation. Service Design
   UX Strategy & Research
   Former policy director, Future Wyoming
   

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3. What’s your role?
   

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4. Meet Liz
   Marketing Manager,
   Aha! Insurance Co.
   ● Graphic design
   ● Copywriting
   ● Marketing
   ● Web
   

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5. Some of Liz’s Tasks
   ● Organizing content from
   subject matter experts.
   ● Serving as liaison between
   remote IT team & agents.
   ● Social media management
   ● Weekly reporting to her boss,
   the Director of Operations.
   

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6. What Liz likes
   ● Independence
   ● Fewer steps
   ● Agility
   ● Adaptability
   ● Variety
   

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7. What Liz doesn’t like
   ● Not enough time in a day
   ● Lack of buy-in
   ● No upward mobility
   ● Having to wear lots of hats
   

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8. What are Liz’s pain points?
   

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9. ● Having the confidence & authority to delegate
   tasks.
   ● Motivating subject matter experts to provide
   content.
   ● Building frayed bridges between her area & IT.
   ● Being seen as knowledgeable.
   Liz’s Challenges
   

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10. How do we help Liz?
    

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11. ● Agents who have specialized knowledge
    about product.
    ● Respond to Liz’s content inquiries.
    ● Inform Liz about ad-hoc UX interactions from
    the road.
    Agents
    

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12. ● Clarify what has to be on the website & how.
    ● Become active stakeholders rather than
    viewing the web as unnecessary.
    ● Meet with Liz monthly (or more often) to
    discuss the Hows & Whys of web information.
    Compliance Department
    

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13. "The corollary to accountability is forgiveness.
    Things go wrong all of the time in
    relationships...this is not to say that failure is
    accepted; rather, that it is acknowledged and
    understood."
    Charlene Li (Open Leadership)
    

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14. The Bottom Line:
    Understanding that managing a web
    presence requires all hands on deck,
    regardless of who has the keys to the
    CMS.
    

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15. "The more people involved in a given task, the
    more potential agreements need to be
    negotiated to do anything, and the greater the
    transaction costs."
    Clay Shirky (Here Comes Everybody)
    

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16. How do we make the web
    everybody’s job?
    

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17. ● Communicate often
    ● Keep leaders in the loop
    ● Develop trust
    ● Gain buy-in
    

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18. Keep leaders in the loop.
    

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19. Continually develop trust.
    

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20. Recruit allies.
    

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21. Maintain a posture of
    confidence. You know what
    you’re doing. Even if it doesn’
    t always feel that way.
    

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22. Tusen Takk.
    @ronbronson
    ron@nordicstrategy.com
    

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