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Top 5 Tips for Social Media Campaigns on Giving...
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The Spark Mill
May 28, 2015
How-to & DIY
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Top 5 Tips for Social Media Campaigns on Giving Days
The Spark Mill
May 28, 2015
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Transcript
TOP 5 TIPS The F O R I M P
A C T F U L S O C I A L M E D I A C A M P A I G N S D U R I N G G I V I N G D A Y S
INVEST NOW IN SOCIAL MEDIA & E-NEWS. Time spent now
to clean your lists and online presence and work to expand your reach means your message goes further on give day.
MAKE A PLAN AND ASSIGN ROLES Everyone needs a job.
Fill out a staffing plan to help document roles and increase clarity for everyone.
NAIL YOUR STORY Be clear about your ask. Do you
want $10,000 to hire an intern or $50 gifts to buy food. Specificity works extremely well in giving day campaigns.
CREATE AND USE STELLAR VISUALS A whole days worth of
well put together visuals means your posts and tweets will get seen by more people.
CURATE A TEAM OF AMBASSADORS Why do it yourself when
you can have a team behind you? Recruit, train, and steward your volunteer social media champions.
LEARN MORE Making the Ask Ambassadors Design Tools Storytelling Planning
at the giving day social media sessions
@Thesparkmill www.thesparkmill.com/blog For more in depth help or to request
a sparkler for a particularly gloomy day -
[email protected]