Top 5 Tips for Social Media Campaigns on Giving Days

Transcript

1. TOP 5 TIPS The F O R I M P

   A C T F U L S O C I A L M E D I A C A M P A I G N S D U R I N G G I V I N G D A Y S

2. INVEST NOW IN SOCIAL MEDIA & E-NEWS. Time spent now

   to clean your lists and online presence and work to expand your reach means your message goes further on give day.

3. MAKE A PLAN AND ASSIGN ROLES Everyone needs a job.

   Fill out a staffing plan to help document roles and increase clarity for everyone.

4. NAIL YOUR STORY Be clear about your ask. Do you

   want $10,000 to hire an intern or $50 gifts to buy food. Specificity works extremely well in giving day campaigns.

5. CREATE AND USE STELLAR VISUALS A whole days worth of

   well put together visuals means your posts and tweets will get seen by more people.

6. CURATE A TEAM OF AMBASSADORS Why do it yourself when

   you can have a team behind you? Recruit, train, and steward your volunteer social media champions.

7. LEARN MORE Making the Ask Ambassadors Design Tools Storytelling Planning

   at the giving day social media sessions

8. @Thesparkmill www.thesparkmill.com/blog For more in depth help or to request

   a sparkler for a particularly gloomy day - info@thesparkmill.com