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Google I/O 2014: Perfectly Executing The Wrong ...

Google I/O 2014: Perfectly Executing The Wrong Plan

Watch the talk: http://youtu.be/9TJTbRw4ri8

App developers ask themselves excellent questions about their users: Do people need my app? Can people use my app? Why do people sign up and then not use my app? However, app developers answer their excellent questions in invalid and unreliable ways. It is shocking to see how much effort app developers put in writing elegantly structured, refactored code, with good unit test coverage in an agile environment, and yet, their apps fail miserably.

This talk will inspire developers to implement valid and reliable ways to answer their most burning questions. It’ll help them validate or invalidate their assumptions on their own—cheaply, and quickly, by using simple user research techniques with a main goal in mind: developing apps people need, want, and enjoy.

Tomer Sharon

July 07, 2014
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Transcript

  1. “WOULD YOU USE OUR APP?” Models and Google Search software

    engineers: Angela Chang, Andrei Matei, & Ivo Popov
  2. Interviews with 150 app developers (Sharon, 2015 - expected) Who

    are my customers? Do people need my product? Is the product usable? Is the product better than the competition? Is the product getting better? Do people want the product? 0% 25% 50% 75% 100% 78% 84% 86% 89% 95% 97% Questions app developers ask about users
  3. PROVIDE INSIGHTS INTO PRODUCT USERS, THEIR PERSPECTIVES, AND ABILITIES TO

    THE RIGHT PEOPLE AT THE RIGHT TIME. Photo credit: Getty Images @tsharon
  4. PROVIDE INSIGHTS INTO PRODUCT USERS, THEIR PERSPECTIVES, AND ABILITIES TO

    THE RIGHT PEOPLE AT THE RIGHT TIME. Photo credit: Getty Images @tsharon
  5. +Tomer Sharon @tsharon leanresearch.co ! ! ! ! goo.gl/kvZ4OD Big

    thanks to Stephen Dobeck, Roman Nurik, Frank Romano, Jac de Haan, Guy Carmeli, Angela Chang, Andrei Matei, & Ivo Popov