完美执行着错误计划
My keynote talk from the User Friendly 2014 conference held in Wuxi, China on 13-16 November.
App developers ask themselves excellent questions about their users: Do people need my app? Can people use my app? Why do people sign up and then not use my app? However, app developers answer their excellent questions in invalid and unreliable ways. It is shocking to see how much effort app developers put in writing elegantly structured, refactored code, with good unit test coverage in an agile environment, and yet, their apps fail miserably.
This talk will inspire developers to implement valid and reliable ways to answer their most burning questions. It'll help them validate or invalidate their assumptions on their own—cheaply, and quickly, by using simple user research techniques with a main goal in mind: developing apps people need, want, and enjoy.
tsharon
urbanxtechnologies
okitsu
pictoria
10xinc
eikohashiba
hamawwo
kotomin_m
helenjbeal
trinitytechnology
pokotyamu
sugahara
mercari_inc
jnunemaker
dougneiner
myddelton
philhawksworth
scottboms
keathley
morganepeng
jeffersonlam
skipperchong
searls
tanoku
