WWE Ethnography: Let's Get Ready to Rumble!

WWE Ethnography: Let's Get Ready to Rumble!

World Wrestling Entertainment (WWE) is the largest and most popular professional wrestling company in the world. WWE programming introduces story-driven sports matches with predetermined outcomes and fighting maneuvers that are worked, all promoted as legitimate bouts. During this entertaining talk, Tomer will present an ethnographic analysis of the cultural phenomenon that is WWE. He will take apart this phenomenon from the point of view of a hardcore WWE fan and introduce key aspects of professional wrestling. Through video and images, Tomer will demonstrate what is ethnography and how it can explain the social life of humans and express a credible reality.

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Tomer Sharon

April 08, 2014
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Transcript

  1. 1985  

  2. WWE ETHNOGRAPHY LET’S GET READY TO RUMBLE! @tsharon

  3. THE STUDY OF GROUPS AND PEOPLE AS THEY GO ABOUT

    THEIR DAILY LIVES
  4. A WAY TO UNDERSTAND AND DESCRIBE SOCIAL WORLDS

  5. A WAY TO DESCRIBE THE ESSENCE OF A SOCIAL PHENOMENON

    @tsharon
  6. HOW? WHO? WHEN? WHAT? WHERE? WHICH? WHY?

  7. REPORT

  8. WINNING THAT ELUSIVE BUY-IN FOR UX RESEARCH TOMER SHARON |

    GOOGLE | @tsharon ALL RIGHTS RESERVED BY WWE
  9. WHAT IS THE #1 THING YOU NEED TO KNOW ABOUT

    WWE?
  10. None
  11. Founded in 1952

  12. 320 shows per year

  13. 35,000,000 worldwide weekly TV viewers

  14. 150 countries

  15. None
  16. 1981 admitted it’s scripted

  17. IF ETHNOGRAPHY IS THE SCIENCE OF CONTECTUALIZATION, LET’S GET READY

    TO RUMBLE!
  18. READY TO RUMBLE 8 FACETS OF WWE

  19. THE ENTRANCE

  20. THE INTRODUCTION OF A WWE PERFORMER INTO THE ARENA

  21. A COMBINATION OF MUSIC, LIGHTING, PYROTECHNICS, SIGNATURE GESTURES, AND AUDIENCE

    PARTICIPATION
  22. SET THE STAGE. INTIMIDATE OPPONENT. ENRAGE/ EXCITE THE AUDIENCE.

  23. WHAT IS THE MOST FAMOUS WWE ENTRANCE?

  24. None
  25. THE STORYLINE

  26. TWO GUYS IN SPANDEX BEATING EACH OTHER

  27. RESPECT REVENGE BELTS

  28. WWE IS SOAP OPERA FOR MEN @tsharon

  29. THE STORYLINE IS EXPRESSED THROUGH PROMOS, TWEETS, INTERVIEWS, & INTERFERENCES

  30. BUILD-UP MATCHES. CREATE INTEREST. MAKE THE AUDIENCE CARE.

  31. STORYLINE: PROGRAM/FEUD IN-MATCH OVER DECADES

  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None
  40. None
  41. None
  42. SPOTS & PATTERNS

  43. PATTERNS ARE COMMON ELEMENTS. SPOTS ARE PREDEFINED, PRACTICED MOVES

  44. ROLE OF PATTERNS DEVELOP THE WAY MATCHES ARE PUT TOGETHER

  45. ROLE OF SPOTS PEAK POINT OF A MATCH TO GET

    CROWD REACTION
  46. FALSE FINISH

  47. ROLE OF A FALSE FINISH CREATE SUSPENSE

  48. THE TURN

  49. GOOD GUY TURNS BAD, OR VICE VERSA

  50. ROLE OF TURN SHOCK, AWE, TWIST IN THE PLOT

  51. OCASIONALLY, THE AUDIENCE, NOT WWE, TURNS A PERFORMER

  52. CATCHPHRASE

  53. 1. CAN YOU SMELL WHAT THE ROCK IS COOKING 2. THAT’S THE

    BOTTOM LINE BECAUSE THE ROCK SAID SO 3. I’M THE ROCK AND I’M AWESOME
  54. ROLE OF A CATCHPHRASE ENGAGE, IDENTIFY, ENTERTAIN

  55. JOHN CENA

  56. None
  57. HE NEVER GIVES UP

  58. YOU CAN’T SEE HIM

  59. HE IS THE LEADER OF CENATION

  60. HE ALMOST NEVER LOSES

  61. HE IS A CASH COW

  62. HE WILL NEVER TURN BAD

  63. HE IS THE FACE OF WWE FOR 10 YEARS NOW

  64. WOMEN LOVE HIM

  65. KIDS LOVE HIM

  66. TROOPS LOVE HIM

  67. GUYS HATE HIS GUTS

  68. None
  69. THEY CALL HIM ‘SUPER CENA’

  70. None
  71. WWE UNIVERSE

  72. WWE FANS IN ARENAS, HOME, SOCIAL MEDIA

  73. HARDCORE, CASUAL, KIDS, TROOPS, WRESTLING CITIES

  74. ROLE OF UNIVERSE CHEER GOOD GUYS BOO BAD GUYS ENGAGE

    ON SOCIAL MEDIA BUY MERCHENDISE BUY PAY-PER-VIEWS SUBSCRIBE TO WWE NETWORK
  75. #YESmovement

  76. A WAY TO DESCRIBE THE ESSENCE OF A SOCIAL PHENOMENON

  77. WINNING THAT ELUSIVE BUY-IN FOR UX RESEARCH TOMER SHARON |

    GOOGLE | @tsharon ENTRANCE STORYLINE SPOTS & PATTERNS FALSE FINISHES TURN CATCHPHRASE JOHN CENA UNIVERSE
  78. 1985  

  79. None
  80. THINKING ABOUT YOUR PRODUCT, WEBSITE, APP, OR SERVICE…

  81. WHAT IS THE SOCIAL WORLD YOU TRY TO UNDERSTAND? @tsharon

  82. HOW DO DAILY LIVES OF YOUR USERS LOOK LIKE?

  83. WHAT IS THE PHENOMENON YOU ARE INTERESTED IN?

  84. WHAT ARE ITS FACETS, THEIR ROLES AND MEANING?

  85. DO YOU KNOW?

  86. ARE YOU SURE?

  87. DO YOU CARE?

  88. I GOT TWO WORDS FOR YA THANK YOU @tsharon Google.com/+itsourresearch

    Facebook.com/itsourresearch