Creating the Optimal Mobile Broadband Experience from an Operator’s Perspective

Transcript

1. Creating the Optimal Mobile Broadband Experience from an Operator’s Perspective

   Praveen Rajan Head of Mobile Internet & Advanced Data Services, DiGi Telecommunications Mobile Broadband Asia 30 March 2011, Singapore

2. 5 Things About Malaysia

3. 5 Things About Malaysia

4. 5 Things About DiGi

5. 5 Things About DiGi

6. None

7. Easier to Predict when & where usage occurs big screen

   user behaviour

8. big screen user behaviour Longer Attachment spend more time &

   hog the network

9. CONSUME MORE better speed = longer surf time = bigger

   volume big screen user behaviour

10. small screen user behaviour Harder to Predict when & where

    usage occurs

11. small screen user behaviour Shorter Attachment short bursts of usage

    as & when needed

12. Device Drives Usage beware of smartphones small screen user behaviour

13. • Easier to predict when & where • Longer attachment

    to the network • Better speed drives more volume • Harder to predict when & where • Shorter attachment to the network • Usage depends on device

14. How are We Meeting Customers Expectations?

15. Customers want honesty about speed 1

16. Show Indoor & Outdoor Coverage Maps big screen & small

    screen have varying levels of tolerance 2

17. Fair Use Quota for all Products Start early, communicate everywhere

    3

18. Your Backup Broadband complimentary to fixed broadband 4

19. Zero Settings Get rid of multiple APNs, set defaults in

    devices 5

20. 6 Smart Notifications Opportunity to upsell to premium packages ATTENTION!

    You have reached 75% of your quota.

21. Peace of Mind Pricing no charge after quota incentivize customers

    to upgrade or buy top-ups 7

22. Speed / Consistency Quota Peace of Mind Pricing Coverage Settings

    Turnaround Time Transparency Optimal Mobile Broadband Experience
23. None
24. None

25. Questions?