Scotland The Perfect Stage: Utilising Scotland’s Assets to Develop Events

An outline of Scotland’s Events Strategy 2015 – 2025 including the role events and waterways to create authentic experiences for residents and visitors. The presentation will also explore examples of events recently hosted at Scotland’s waterways and the relationship with Awakening the Giant, Scotland’s Marine Tourism Strategy.

1. World Canals Conference 20 September 2016 Mark Stewart, Senior Events Manager
2. // FORMAT // • National Events Strategy • Canal Events • Questions
4. Scotland’s reputation as the Perfect Stage for events is recognised nationally & internationally Develop a One Scotland approach and a portfolio of events that deliver impact & profile // VISION & MISSION
5. People, Culture , Natural Environment Built Facilities & Signature Events // DEVELOPING ASSETS
6. // DELIVER EVENTS THAT OFFER • Authentic Scottish experiences • Opportunities for all including free events • Legacy
7. Represents numbers and spread of events // PORTFOLIO Mega Events International and Signature events and conferences National Events Regional Events Local and Community events Increase in impact & global awareness
8. // MARINE TOURISM STRATEGY
9. © Kirkintilloch Canal Festival/ East Dunbartonshire Council // KIRKINTILLOCH CANAL FESTIVAL
10. // KIRKINTILLOCH CANAL FESTIVAL © Kirkintilloch Canal Festival/ East Dunbartonshire Council
11. // HOME © McAteer/ Scottish Natural Heritage
12. // HOME © McAteer/ Scottish Natural Heritage
13. // #CANALMAGIC
14. // #CANALMAGIC © Peter Devlin
15. // RED BULL NEPTUNE STEPS © Peter Sandground
16. // RED BULL NEPTUNE STEPS // © Peter Sandground
17. // SUMMARY //
18. // QUESTIONS //