WordPress Greek Community - Meetup Athens 8 - Gerasimos Tsiamalos - Tsiamalos - Things to consider before starting a WordPress themes business

Transcript

1. chapter 01. the boring part
2. english.
3. discipline.
4. extraversion.
5. 9 to 5 fan?
6. know-it-all?
7. avoid naysayers.
8. avoid arrogant pricks.
9. embrace feedback.
10. trust your gut.
11. chapter 02. ingredients.
12. team.
13. company.
14. themes.
15. pricing.
16. support.
17. marketing.
18. chapter 03. let's talk about ze art of selling shemes.
19. multipurpose themes.
20. how it works. h t t p s : / / d e v e l o p e r . w o r d p r e s s . o r g / t h e m e s / g e t t i n g - s t a r t e d /
21. O L S E N h t t p s : / / w o r d p r e s s . o r g / t h e m e s / o l s e n - l i g h t /
23. tips on freemium. o f f e r a f u l l y f u n c t i o n a l f r e e v e r s i o n . w r i t e d o c u m e n t a t i o n g o d d a m n i t . p r o v e r s i o n s h o u l d o f f e r j u s t e n h a n c e m e n t s . a d i s c r e e t c a l l - t o - a c t i o n i s m o r e t h a n e n o u g h . p r o v i d e t o p - n o t c h s u p p o r t .
26. how it works. h t t p : / / t h e m e f o r e s t . n e t / b e c o m e - a n - a u t h o r /
27. 50% - 70%
28. soft/hard reject.
29. 6,200 themes.
30. 6,500,000 members.
31. opportunities.
32. music themes (81)
33. hotel themes (54)
34. fashion blogging (90)
35. pros. s t a r t w i t h z e r o a d s p e n d . e x t r e m e l y t a r g e t e d a u d i e n c e .
36. cons. e n v a t o b a s i c a l l y o w n s y o u . c o p y c a t s a r e j u s t a r o u n d t h e c o r n e r . c o n f u s i n g a c c o u n t i n g s y s t e m .
37. creative market
38. mojo themes
39. going solo.
40. it's hard.
41. really hard.
42. let's talk about ze customers.
43. website owners or...
44. implementers.
45. logic. c a n ' t r e a l l y h a c k t h i s .
46. things to consider. c r y s t a l c l e a r d e s c r i p t i o n s . b e h o n e s t a b o u t y o u r p r i c i n g . c o n s i s t e n t v o i c e .
47. emotion. o h y e s , y o u c a n h a c k t h i s .
48. social proof. t e s t i m o n i a l s . c u s t o m e r s t o r i e s . r e c o g n i z a b l e b r a n d s u s i n g y o u r t h e m e s . m e d i a m e n t i o n s .
49. security. l i v e c h a t . k n o w l e d g e b a s e . d o c u m e n t a t i o n . s u p p o r t s y s t e m . b l o g .
50. in other words are you here to stay?
51. visibility. g e t i n v o l v e d . t a l k a b o u t i t . w r i t e a b o u t i t .
52. here's a recipe.
53. 01. build a theme.
54. 02. lite » WordPress.org
55. 03. pro » your website.
56. 04. pro » CreativeMarket.
57. 05. HTML » Themeforest.
58. another recipe.
59. 01. build a theme.
60. 02. lite » WordPress.org
61. 03. pro » Themeforest.
62. super recipe.
63. 01. build a theme.
64. 02. HTML » Themeforest
65. 03. pro » your website.
66. last but not least.
67. GPL.
68. kthxbye.