CUA Workshop

Transcript

1. Slides, free book and bonus resources: http://gamificationgeek.com/cua Dr Zac Fitz-Walter & Dr Mitch McEwan | zac@gamificationgeek.com | www.gamificationgeek.com | @gamigeek
2. Who are we?
3. The Game Plan • A brief intro to gamification • Designing effective gamification • Share findings and next steps
4. 1What is gamification?
5. To do list Exercise tracker Social network
6. To do list Exercise tracker Social network
7. “The addition of game elements to non-game activities” (Deterding, S., Dixon, D., Khaled, R., & Nacke, L., 2011)
8. Why use gamification?
9. Games are incredibly engaging
10. We spend on average 88 minutes a day playing games. (IGEA, 2016)
12. 50 bi!ion hours of game time (WSJ, 2016) https://www.wsj.com/articles/SB10001424052970203458604577263273943183932
13. Can we use this thinking in non-game contexts?
14. Examples
15. Fitness Fitbit
16. Fitness Fitbit
17. Fitness Zombies, Run!
18. !
19. Productivity Email Game
20. Productivity Email Game
21. Education Duolingo
22. Finance Mint
23. Gamification doesn’t have to be technology based
24. The Manufacturing Game
26. How can gamification work?
27. Motivation
28. Motivation a reason or reasons for acting or behaving in a particular way Oxford Dictionary
29. Pink, D. H. (2011). Drive: The surprising truth about what motivates us. Penguin. “To seek reward and
 avoid punishment.”
31. Extrinsic Motivation
34. FIRED!
35. Does this explain a! our behaviour?
36. ~34,000 hours a day!
37. World of Warcraft
38. Extrinsic Motivation
39. Intrinsic Motivation Tim Pierce CC BY 2.0
40. Intrinsic Motivation • Where motivation is driven by an interest or enjoyment in the task itself • Intrinsic motivation exists within the individual, rather than relying on external pressures or a desire for reward Extrinsic Intrinsic
41. Why are games motivating?
42. Self-Determination Theory
43. • Is a theory of motivation which suggests that people tend to be driven by a need to grow and gain fulfilment • It proposes three psychological needs that if satisfied, allow for optimal function and growth as human beings • Autonomy, Competency, Relatedness http://www.selfdeterminationtheory.org/theory/ Self-Determination Theory
44. Self-Determination Theory 1. Autonomy - sense of choice over one’s actions 2. Competence - ability to be optimally challenged 3. Relatedness - development and maintenance of close personal relationships
45. • Supporting these three needs is argued to foster a high quality form of motivation and engagement for activities • Can you think of an activity which supports these three things well? Self-Determination Theory
47. World of Warcraft
48. Flow Theory
49. Allison Johnstonn CC BY 2.0
50. Concentration Action and awareness Self-consciousness Control or agency Distortion of time Intrinsica!y rewarding Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
51. A clear goal Clear progress Clear Feedback Cha!enge and ski! Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
52. 2 Designing gamification
53. Gamification design framework
54. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
55. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
57. IDENTIFY THE PROBLEM
58. We don’t save nearly enough money!
59. Image CC BY 2.0 Brian Hillegas Health and safety training is boring…
60. Everyone is spending too much time on Facebook
61. No one is 
 engaging with our emails…
62. What’s your problem? ACTIVITY In pairs, discuss some problems you think exist at work that would be worthwhile addressing. Are these motivational issues?
63. Problems with the problem
64. Perils • Peril #1: Introspection can lead to false conclusions about reality • Peril #2: What is true of one person’s experiences may not be true for others Schell, J. (2014). The Art of Game Design: A book of lenses. CRC Press.
65. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
66. Validate the problem
67. Everyone is spending too much time on Facebook
68. We don’t save nearly enough money! You know we’re statues right?
69. Useful validation techniques
70. Observe
71. Interview
72. Run focus groups
73. Talk to experts
74. Distribute surveys
75. Co!ect data
76. No one is 
 signing up for our newsletter …and we have data that shows exactly why this is an issue.
77. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
78. 3 Changing the game
79. What is a game?
80. Defining the term ‘game’ • Jesse Schell creates a list of game qualities picked out from various definitions. • Games are entered wilfully • Games have goals • Games have conflict • Games have rules • Games can be won and lost • Games are interactive • Games have challenge • Games can create their own internal value • Games engage players • Games are closed, formal systems Schell, J. (2014). The Art of Game Design: A book of lenses. CRC Press.
81. "A game is a problem-solving activity, approached with a playful a"itude.” Schell, J. (2014). The Art of Game Design: A book of lenses. CRC Press.
82. How is this different to work?
83. It’s not rea!y…
84. “In ev'ry job that must be done. There is an element of fun. You find the fun and snap! The job's a game.” - Mary Poppins
85. http://upload.wikimedia.org/wikipedia/commons/8/8f/Eve_Online_-_market_browser_%28Trinity%29.jpg http://img.brothersoft.com/screenshots/softimage/e/egrid3_com_add-in_for_microsoft_excel-59184-1228807074.jpeg
86. Most games boil down to achieving a goal...
87. •Find a way to kill 3 boars •Find a way to get more points than the other team •Find a way to get to the finish line before the other players •Find a way to get the golf ball into the hole •Find a way to destroy the other player before they destroy you Some examples from The Art of Game Design, Jesse Schell, 2008
89. A clear goal Clear progress Clear feedback Cha!enge and ski! Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
90. Autonomy Competence Relatedness
91. Some of these things are missing in our work processes
92. What are our goals? ACTIVITY In pairs, take your problem and brainstorm what the goals and objectives are?
93. Making it fun
94. Add rules to create cha!enge
96. Add Game Mechanics
97. Mechanics •Collect. Gather a full set. •Trade. Exchange and negotiate •Race. Get to the end first. •Fight. Be the last one standing. •Build. Make something amazing. •Predict. Make a prediction.
98. ♦ ♣ ♥ ♠ ACTING PLAYERS INTERACTING WORLD Bartle, R. (1996) Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs. Killers Achievers Explorers Socialisers Bartle’s Taxonomy of Player Types
99. ACTING PEOPLE INTERACTING CONTENT Jo Kim, A. (2013) Gamification ’13 The Player’s Journey. Compete Express Explore Collaborate Which social actions motivate our workers?
100. ACTING PEOPLE INTERACTING CONTENT Adapted from Jo Kim, A. (2013) Gamification ’13 The Player’s Journey. Compete Express Explore Collaborate How do these translate to the workplace? Build Win Challenge Showoff Taunt Compare Design Create Customise Choose Collect Rate View Curate Review Comment Contribute Greet Help Share
101. Okay, we’re ready to gamify!
102. Where do we start?
103. Do we create a new system or improve the current system?
104. Gamification Ideation Activity
105. Warm up ACTIVITY
106. Ideation Goal Generate new, playful ideas 
 for your problem and goals
107. Process 1. Card creation 2. Brainstorm 2. Sort 3. Refine 4. Present
108. The cards Objectives People Mechanics
109. Ideation Cards Objectives
110. Ideation Cards People
111. Ideation Cards Mechanics
112. Mechanics •Collect. Gather a full set. •Trade. Exchange and negotiate •Race. Get to the end first. •Fight. Be the last one standing. •Build. Make something amazing. •Predict. Make a prediction.
113. The cards Objectives People Mechanics
114. 2. Brainstorm
115. 10 min brainstorm 1. In pairs brainstorm at least 5 ideas 2. The cards are there to help, pick one card from each pile 3. Use a di!erent post-it note for each idea 4. Focus on interactive ideas 5. No idea is silly!
116. 3. Sort ideas
118. Feasible: How easy is it to make? Fun: How much fun does it sound?
119. More feasible More fun Less feasible Less fun
120. More feasible Less feasible More fun Less fun
121. 4. Refine
122. Pick your favourite
123. 5. Present
124. Present 1. What was the objective? 2. What is your idea? 3. How does it work?
125. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
126. Prototyping
128. Real trophy
129. Existing tools
130. Badgeville
131. WPAchievements
132. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
133. Playtest
134. Is it fun? Is it working?
136. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
137. Wrap-up
138. The Game Plan • A brief intro to gamification • Designing effective gamification • Presentations and discussions
139. Slides and bonus resources: http://gamificationgeek.com/cua Gamification Geek Dr Zac Fitz-Walter & Dr Mitch McEwan | zac@gamificationgeek.com | www.gamificationgeek.com | @gamigeek