BMTC19: Nicer in Niches; Christopher Shepard

BMTC19: Nicer in Niches; Christopher Shepard

All-Group Session: Christopher Shepard, Beer Marketer’s Insights: Nicer in Niches: placing beer tourism & hyperlocalism within craft and broader beer biz trends: Driven by struggling top brands, total beer industry volume remains stubbornly soft as the beer market fragments further. These days, niches are the place to be in craft and in the beer business as a whole. Without shying away from examining those tougher overall trends, get ready to dig into the latest industry trends to identify key pockets of growth, including the rise of beer tourism and hyperlocalism.


Zephyr Conferences

March 27, 2019