BMTC19: The Tale of Two Ale Trails

BMTC19: The Tale of Two Ale Trails

Marketing: The Tale of Two Ale Trails – Ken Beattie, Executive Director, BC Craft Brewers Guild & Monica Frost, BC Ale Trail Social Media and Community Manager: Ken and Monica will talk about how they made one of the most dynamic Ale Trails in North America, from the ground up. They will detail the partnerships that went into its creation, how they sourced funding from local and government entities, and how it is structured as a viable benefit to BC.

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Zephyr Conferences

March 28, 2019
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