Dr. Neil Reid (The Beer Professor) will take us through current research on beer tourism, including who is traveling for beer and what their motivations area. He will use this research to provide suggested ideas you can employ at home to grow beer tourism at your own business or region. Finally, Dr. Reid will discuss an example from outside the beer industry in how various competing entities can cooperate to grow tourism. Dr. Reid is a Professor of Geography and Planning at the University of Toledo, with a specialty in local economic development. Since 2014, Professor Reid has been researching the growth of the craft brewing industry in the United States and its potential role in helping to revitalize neighborhood economies. To date he has published over a dozen journal articles and book chapters on the economic geography of craft brewing. Professor Reid authors a blog about the beer industry (www.thebeerprofessor.com).