HTSAS Taipei Week2 Bernard 20141007

讀書會活動報名網址：http://htsastaipei.weebly.com/

Week 2 講者: 陳治平 | Bernard Chan
ALPHA Camp 創辦人，TMI 臺灣創意工場 EIR，前 Yahoo! 亞太區總監。在美國、中國、及香港有多次 startup 經驗，擔任美國麻省理工學院中華創業論壇 MIT-CHIEF 以及多項創業課程與競賽的 Mentor。加拿大 University of Waterloo 電子工程 & 經濟雙學士，MIT Sloan MBA 畢業

今年九月， Y-combinator 的執行長 Sam Altman 宣布將在史丹佛大學開辦為期 10 週的 "How to Start a Startup" ( 課程官網)系列課程，請來 Paul Graham、Marissa Mayer 等業界重量級人士授課，課程內容涵蓋創意發想、行銷策略、募資、產品等創業 know how。

臺灣科技大學* 和 ALPHA Camp 取得官方授權，做為台北的 Class Leader，特地舉辦 "How to Start a Startup" 讀書會，每週觀賞課程影片並討論課程內容，想蛻變成一流的創業家？千萬別錯過我們的讀書會！

[ 說明：這次史丹佛大學課程為全球公開，課程影片將會放在官網的 YouTube 頻道上。台灣科技大學和 ALPHA Camp 作為官方授權的 「Class Leaders」將會主辦一系列的讀書會，並邀請新創業界講者帶領課後討論與分享，幫助學員更好地吸收課程的內容，期待和大家一起度過熱血的學習時光! ]

Transcript

1. How  to  Start  a  Startup     Taipei  Study  Group   Lecture  3  &  4   ! [2014.10.06]
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5. 3 講者介紹
6. 3 Paul Graham
   • Founder(of(Y(Combinator,(Programmer,( Venture(Capitalist,(Essayist( • PhD,(Computer(Science(from(Harvard( University( !Y!Combinator! • An(American(seed(accelerator
   • Since(2005,(Y(Combinator(has(funded(over( 700(startups.( • Scribd,(Reddit,(Dropbox,(Airbnb,(etc.( Reading: 矽⾕谷創業之⽗父 - Paul Graham
7. 3 Adora Cheung
   • CEO$&$Co'Founder$of$Homejoy$ • Master's$in$economics$from$the$University$ of$Rochester$ Homejoy' • A$house$cleaning$startup$founded$in$2010$ • YC$S10$ • With$a$year$and$a$half,$Homejoy$offers$its$ services$in$31$different$ciKes$in$the$U.S.,$ Canada$and$U.K.$ • Over$1,000$cleaners$as$of$early$2014$ Reading: 清掃⼀一個更快樂的家：Homejoy
8. 3 Bernard Chan
   • Founder(of(ALPHA(Camp( • MIT(MBA,(TMI(EIR,(Yahoo!(Asia(Director,( several(startup(teams:(Cimaron,(Babeeta,( iClick(InteracFve,(( ALPHA%Camp% • Asia(first(Startup(School( • Teach(core(skills(required(to(succeed(in( startups( • 10(Week(Startup(Bootcamp(that(teaches(Web( Development,(Mobile(App(Development,(&( MarkeFng(&(Growth(
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     • Lecture 3: Counterintuitive Parts of Startups, and How to Have Ideas • Lecture 4: Building Product, Talking to Users, and Growing
13. ⼤大學⽣生該創業嗎？
14. 您該創業嗎？
15. Startups are very Counterintuitive ! ! 與直覺相反
16. Startup not small version of big company! ! Steve Blank
17. 1. Trust your instinct on people 1. Trust your instinct on people
18. 2. To succeed in a startup is not expertise in startups
19. Expert of your users
20. Why Startups Need to Focus on Sales, Not Marketing! ! ! ! Jessica Livingston Do things that don’t scale! ! Paul Graham
21. Expert of your users
22. 3. Startup is where gaming the system stops working
23. 4. If you start a startup! it will take over your life
24. 創業 不是 辦社團
25. 創業是 ⾰革命
26. ⾹香港 加油
27. 5. Nobody can tell who / when! can succeed in a startup
28. 6. Turn your brain into the type that has startup ideas unconsciously
29. IDEA | CO-FOUNDER 點⼦子 | 團隊
30. ೂޅ㬪୆֥ẙ∊ቓ⊵Ḿ • Learn a lot about things that matter! ! • Work on things that stretch you! ! • Work with smart people! !
31. Work on things that stretch you
32. Work on things that interest you
33. Work on things that! is meaningful to you
34. That’s how you build ! domain expertise
35. That’s how you find ! passion
36. Best reason to start a startup! ! You cannot not do it
37. 37 “Live in the future,! then build what’s missing! ! Paul Graham http://paulgraham.com/startupideas.html
38. “⼤大學⽣生不要創業”
39. Q & A!
40. Any value in MBA for people who want to start startups?! NO!
41. 1) Build Products! ! 2) Learn about your Customers
42. But…
43. What would you learn in college right now? Follow your own curiosity!
44. How to work effectively? Have kids! ! Set a forcing function!
45. Just Learn
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51. Ӯ㬪ἐ㸗∊֥⊦ࡅ • Work in the industry / business － 不是產學 結合，⽽而是直接進⼊入業界) • Passion - Dustin: you cannot not do it
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53. Step 3! ! ℟ίປᆜ֥Ⴈ㊒ⅴ⇼
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54. Raised USD 8M with - ! • Pure front end prototype! • Video! • Pitch Presentation
55. 設計完整的⽤用⼾戶體驗 Discovery > On-boarding > Using > Feedback! ! Complete user path
56. Minimal Viable Product! ! MVP: Smallest feature set to solve the problem
57. One Liner! ! “Get your place cleaned for $20 / hr”
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    從 1 到 10，你會向朋友推薦我的產品嗎？
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64. 收費：⃸ग़㊒߭Ύ۷ᆇℯ Honesty level Distance of! Relationships Paid Your! mom Your! friends Random! users Free
65. Optimize for your current stage of growth! ! 針對你現在的成⻑⾧長期做產品優化
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    (SPXUI • 集中資源 / 學習在⼀一個⾏行銷管道，儘量優化 • Three type growth! 1. Sticky - 挖深! 2. Viral - ⼝口碑推薦! 3. Paid - 付費媒體
68. Customer Lifetime Value (CLV)! ! Lifetime Value (LTV)
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70. Cohort Analysis
71. Cohort Analysis：檢視產品的進步 Active (paying)! users Time Month 0 Month 5 Month 12 Version 2! (加了⼀一堆功能後） Version 1 core happy customers 50% 100%
72. Referral program: when users are engaged & love you
73. LTV > CAC! ! ⾏行銷，就是敢花錢！
74. LTV > CAC! ! ⾏行銷，就是當找到公式後，敢花錢！
75. Grow Sustainably
76. 76 https://www.facebook.com/groups/711600318891195/?ref=br_tf How to Start a Startup@ NTUST + ALPHA CAMP
77. 週⼆二開課前! ! 下⼀一周的問題! ! po 在粉絲⾴頁上
78. blog.alphacamp.tw
79. 明天 12:00 報名
80. FREE! ! ⾃自⼰己帶便當
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