Mobile Email Myths

Transcript

1. Designing 4 Inbox Love: The 7 Deadly Myths of Mobile

   Email Design jenn downs @beparticular Saturday, December 1, 2012

2. MYTH 1 “Don’t bank on mobile, because the next big

   thing is internet spy watches.” (Real thing someone said.) Saturday, December 1, 2012

3. http://www.thetechherald.com/articles/Report-Smartphones-now-more-popular-than-PCs Saturday, December 1, 2012

4. Saturday, December 1, 2012

5. Screenshot from actual user interview. Saturday, December 1, 2012

6. MYTH 2 “People are reading your emails ‘on the go’.”

   Saturday, December 1, 2012

7. Ken is on-the-go-man. Saturday, December 1, 2012

8. http://textsfromhillaryclinton.tumblr.com/ Saturday, December 1, 2012

9. Saturday, December 1, 2012

10. “OMG put the phone away and pet me.” Saturday, December

    1, 2012

11. http://www.popsci.com/gadgets/article/2012-04/more-churches-embrace-ipads-and-smartphones-during-services Saturday, December 1, 2012

12. “It’s good to end up in someone’s pocket because your

    newsletter is always available.” MYTH 3 Saturday, December 1, 2012

13. http://www.blogsolute.com/funny-iphone-5-photos-longer-taller/24598/ Saturday, December 1, 2012

14. Saturday, December 1, 2012

15. “People will save mobile emails to read later on their

    desktop.” MYTH 4 Saturday, December 1, 2012

16. http://litmus.com/blog/saving-email-for-later-opens-across-devices-environments/save-it-for-later Saturday, December 1, 2012

17. MYTH 5 “There are too many mobile email apps to

    design for.” Saturday, December 1, 2012

18. From MailChimp’s mobile email report. Saturday, December 1, 2012

19. “Designing email for Android is going to be a world

    of hurt.” MYTH 6 Saturday, December 1, 2012

20. Saturday, December 1, 2012

21. “If you can’t use responsive design in your mobile emails,

    use a one column email.” MYTH 7 Saturday, December 1, 2012

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25. Desktop Mobile Saturday, December 1, 2012

26. Saturday, December 1, 2012

27. http://blog.mailchimp.com/mobile-email-research/ Saturday, December 1, 2012

28. EVEN MOAR READING http://www.huffingtonpost.com/2012/05/25/smartphones-digital-divide_n_1546899.html http://blog.mailchimp.com/using-media-queries-to-improve-readability/ Using Media Queries To Improve

    Readability Smartphones Bring Hope, Frustration As Substitute For Computers Saturday, December 1, 2012

29. THANKS! Jenn Downs @beparticular jennifer@beparticular.com XXXXXXX Saturday, December 1, 2012