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Mobile Email Myths
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Jenn Downs
December 01, 2012
Research
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Mobile Email Myths
Mobile Email Myths busted at Warm Gun in San Francisco.
Jenn Downs
December 01, 2012
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Transcript
Designing 4 Inbox Love: The 7 Deadly Myths of Mobile
Email Design jenn downs @beparticular Saturday, December 1, 2012
MYTH 1 “Don’t bank on mobile, because the next big
thing is internet spy watches.” (Real thing someone said.) Saturday, December 1, 2012
http://www.thetechherald.com/articles/Report-Smartphones-now-more-popular-than-PCs Saturday, December 1, 2012
Saturday, December 1, 2012
Screenshot from actual user interview. Saturday, December 1, 2012
MYTH 2 “People are reading your emails ‘on the go’.”
Saturday, December 1, 2012
Ken is on-the-go-man. Saturday, December 1, 2012
http://textsfromhillaryclinton.tumblr.com/ Saturday, December 1, 2012
Saturday, December 1, 2012
“OMG put the phone away and pet me.” Saturday, December
1, 2012
http://www.popsci.com/gadgets/article/2012-04/more-churches-embrace-ipads-and-smartphones-during-services Saturday, December 1, 2012
“It’s good to end up in someone’s pocket because your
newsletter is always available.” MYTH 3 Saturday, December 1, 2012
http://www.blogsolute.com/funny-iphone-5-photos-longer-taller/24598/ Saturday, December 1, 2012
Saturday, December 1, 2012
“People will save mobile emails to read later on their
desktop.” MYTH 4 Saturday, December 1, 2012
http://litmus.com/blog/saving-email-for-later-opens-across-devices-environments/save-it-for-later Saturday, December 1, 2012
MYTH 5 “There are too many mobile email apps to
design for.” Saturday, December 1, 2012
From MailChimp’s mobile email report. Saturday, December 1, 2012
“Designing email for Android is going to be a world
of hurt.” MYTH 6 Saturday, December 1, 2012
Saturday, December 1, 2012
“If you can’t use responsive design in your mobile emails,
use a one column email.” MYTH 7 Saturday, December 1, 2012
Saturday, December 1, 2012
Saturday, December 1, 2012
Saturday, December 1, 2012
Desktop Mobile Saturday, December 1, 2012
Saturday, December 1, 2012
http://blog.mailchimp.com/mobile-email-research/ Saturday, December 1, 2012
EVEN MOAR READING http://www.huffingtonpost.com/2012/05/25/smartphones-digital-divide_n_1546899.html http://blog.mailchimp.com/using-media-queries-to-improve-readability/ Using Media Queries To Improve
Readability Smartphones Bring Hope, Frustration As Substitute For Computers Saturday, December 1, 2012
THANKS! Jenn Downs @beparticular jennifer@beparticular.com XXXXXXX Saturday, December 1, 2012