QR codes and embedded links throughout the session. • Use the table of contents on the bottom right to navigate to different sections of the video. • Keep an eye on your inbox — we will follow up with the content model for download and other helpful resources. • Get in touch via the contact form at the end of the video. You can also reach out via Twitter @contentful or write to us at team@contentfulmail.com
using structured content and composable page architecture — without developer resources. 2. Run seamless marketing launches by effectively organizing, previewing and scheduling your content. 3. Localize your content by combining native features, implementation strategies and translation integrations. 4. Implement scalable personalization campaigns with out-of-the-box apps (feat. Ninetailed and Google Analytics). 5. Plus: Learn to automate daily tasks and workflows.
partners 2x bigger ecosystem vs. other pure-play vendors $158M Total funding with latest round ($80m) in 2020 20+ Billion API calls per month 600k+ Active Contentful users worldwide 22.8k Live sites and in the Top 10k global websites Platform highlights
Evangelize Use Explore Discover Customer lifecycle Loyalty program Global corporate website A content platform unifies content across an entire digital footprint Landing pages Commerce Product pages
pages 13 Global marketing & localization Retention In product Community portal Knowledge base Specific opportunities in the customer journey Build engaging experience at every step of the customer journey
or break a business. Speed and scalability will be crucial to localizing content successfully. 75% of consumers prefer to buy products in their native language The time to localize is now Customers need consistent and localized content, wherever they are in the world
IKEA’s Inspiration feed) • Increased productivity by reusing 80% of all content. • Created a flexible, scalable design, with a better overall work environment for marketing teams. Results IKEA needed to reach multi-language markets quickly and effectively Challenge CONTENTFUL CASE STUDY SHOWCASE
geographies and product categories on a unified content platform was the essential collaboration needed to reimagine our catalog for a valuable, cohesive customer journey.” —Jonatan Söderlind Product Owner, IKEA CONTENTFUL CASE STUDY SHOWCASE
to 30 minutes • 30+ team members onboarded in six months • Supported 87+ locales with robust fallback configurations Results Replace a home-grown CMS post-acquisition that could be maintained within the expanded team with new hires Scan the QR code to read the full customer story
the original marketing plan • Content team doesn’t need engineering to support content creation or publication • Engineering team can concentrate on new features instead of building workarounds Results Pivot to an online-only marketing strategy for the launch of two new fitness products at the start of the pandemic Challenge Scan the QR code to read the full customer story
the customer experience Adapt to new trends and behaviors Reuse content globally and locally Dev teams can innovate and deploy faster 27 More agile business operations Marketers can react instantly to app insights Global marketing & localization Agile ecommerce Knowledge base
streams by addressing new segments and channels. SCALABILITY Unify, then scale content across regions and channels, with reusable content and repeatable content model, design system and reference architectures. RELIABILITY Count on enterprise-grade infrastructure and resilience to mitigate security threats across a multi-brand, global experience. Key takeaways