A L 400 THOUSANDS TOTAL TWEETS FROM RUSSIA 6M+ TOTAL TWEETS GLOBALLY #EUROVISON Sources | #EUROVISON 5/23/15 - TOPSY accesses on 5/24/15 #ЕВРОВИДЕНИЕ2015
users use Twitter while watching TV 40% of all Twitter traffic around peak time is about TV >90% of online public conversations about TV happen on Twitter
is a place for brand interaction with consumers watching TV Brands have an opportunity to interact with consumers across multiple platforms in a synergistic manner Searched on Twitter for a brand/product seen on TV ad Clicked on the show hashtag/ trend to see what others are tweeting about 60% 59%
OPPURTUNITY THROUGH KEYWORD TARGETING GetTaxi is a travel app that uses Twitter to connect in real time with young urban professionals in New York City, London, Moscow and St. Petersburg Targeting strategy: keywords indicating travel intent + names of subway stations + airports + sporting events + concerts Knowing usersʼ travel intent allows @GetTaxi to target them with relevant offers. GetTaxiUK GetTaxi UK Public Transport driving you mad? Use GetTaxi instead, Londonʼs taxi app! 22 144 Reply More GetTaxi - The Taxi Booking App Install 5.0/5.0 stars - 10 ratings Promoted by GetTaxiUK
campaign-focused strategy: 2.0x more mentions on Twitter 2.3x more Retweets 2.5x greater share of voice Source | Brilliant Noise, 2013 GETTAXI CONNECTS WITH THE EVERYDAY OPPURTUNITY THROUGH KEYWORD TARGETING GetTaxiUK GetTaxi UK Public Transport driving you mad? Use GetTaxi instead, Londonʼs taxi app! 22 144 Reply More GetTaxi - The Taxi Booking App Install 5.0/5.0 stars - 10 ratings Promoted by GetTaxiUK
Itʼs not the material. Itʼs what you do with it. #HTCOneM8 #bendgate @NokiaHomebase Nokia Deutschland Nicht mal auf Biegen und Brechen. #unBENDable #bendgate http://ow.ly/i/ BRANDS REACTED QUICKLY to this unexpected marketing moment
Heineken NL Dear Apple… #BendGate @CocaCola_GB Coca-Cola GB We've only ever had curves in all the right places #bendgate THE OPPORTUNITY WASN’T LIMITED TO APPLE’S COMPETITORS