How To Use Web Video Marketing For Your Business

In this speaker deck, David Jenyns teaches on how to use web video marketing for your business. He points out the importance in using videos and the benefits that can be gained from it. He also walks you through the process of creating your own web videos.

This presentation is taken from Small Business Internet Marketing. To learn more and view other presentations, visit http://www.melbourneseoservices.com/seo-products/small-business-internet-marketing/

Transcript

1. VIDEO MARKETING Video killed the radio star.
2. DO MORE VIDEO NOW • YouTube is tag #2 search engine • iPad users consume 3x as much video • GoogleTV is coming • Faster internet = more video consumption • It's in your search e.g. "ISO consulting melbourne"
3. WHAT IT DOES FOR YOU • People do business with people • Authenticity & transparency & keep it real • Expert positioning • Making things easier, who wants to read? • Enjoy easier rankings
4. WHERE TO USE IT • Homepage: Big frustration, call to action • Service: Clear explanation • About Us: Tell your story • Autoresponder: Top Questions 10 x 10
5. TESTIMONIALS • How were things going before us? • Why did you come to us? • How did we work with you? • What were the results?
 
 
 • What'd it mean to you? • Why would you recommend us? • Anything else you'd like to add?
6. MY RECORDING TIPS • Speak to the camera • Don't read from a script • Don't be Danoz Direct • Zoom in and out at cuts
7. THE STRUCTURE OF VIDEO • Intro (professional & hook) www.istock.com • Lower third • Always include your url • Outro (call to action) • Music
8. WHAT YOU’LL NEED • Lights • Camera • Tripod • Microphone • iMove or Movie Maker • ScreenFlow or Camtasia
9. OPTIMISING YOUR VIDEOS • Select Keywords • Titles • Description (remember to include your url) • Tags • What your competition doing? • e.g. "Trading Advice" http://www.youtube.com/watch?v=VAkptBvbV4c
10. UNDERSTANDING THE ALGORITHM • Back links • Embeds • Views • Ratings • Comments 
 • Age • Playlists • Channel views • Subscribers
11. CHANNEL SECRETS • Selecting your user name • Change background image • Set Your channel type • Tell them to subscribe
12. DON’T BE PERFECT... • 300+ videos in 3 years • Quantity vs quality • http://www.youtube.com/watch?v=Du3xnRe2U0E • Start with 4-5 videos • Daryl Guppy, TradeSim, charting software, trading psychology
13. QUESTIONS