Keyword & Market Research for Businesses

This presentation will teach you the basics of keyword & market research and their importance in business. This gives you an outline of the strategy in targeting the right keywords to ensure that you are in the right track and they convert into sales.

This slidedeck is from The SEO Method #2. To find out more and watch the actual video presentation visit: http://www.melbourneseoservices.com/seo-products/seo-training-course-dvds/

Transcript

1. KEYWORD & MARKET RESEARCH If you aim at nothing, you’re sure to hit.
2. KNOW YOUR SEARCHER • Are more searches better? • Browsing vs. buying • Camera vs. Sony Handycam HDR-SR11 • Meet the searcher’s intent
3. SITE STRUCTURE • 1st tier (magic phrase) • 2nd tier (categories) x 10 • 3rd tier (longer tail) x 20 • SEO is a game of lasers
4. KEYWORD ART & SCIENCE • Start general brainstorming • Analyse your competition • Google free keyword tool (suggest + website) • Build a big list
5. HOW MANY SEARCHES? • High searches vs. low competition • # searches Google provides is wrong • No hard and fast - varies from market to market • 1st (5000+), 2nd (2000+), 3rd (50+)
6. 1ST TIER • Money phrase - typically 2-3 words • High traffic, high converting, good competition • Eg. “band merch” or “SEO services”
7. 2ND TIER • Categories/services or money phrase (10) • High competition and even higher competition • Eg. “band t-shirts, band stickers, band buttons” or “seo company, seo training, seo experts”
8. 3RD TIER • Drill down deeper into 2nd tier • Longer tail - product names, geographic locations • Keep building this list • Eg. “metallica sticker, metallica back t-shirt” or “guide to selling a website, video marketing seo, wordpress onpage seo”
9. MAP OUT SITE STRUCTURE • The easy way to sort keywords - <500,000 competition & highest searched • Map structure from scratch or where do keywords go easily? • Copy www.planet13.com.au or www.melbourneSEOservices.com
10. 1ST & 2ND TIER ANALYSIS • Basic onpage optimisation - unique titles? • Domain age (whois.domaintools.com) • Page rank (search status) • Pages indexed (yahoo site explorer) • # backlinks • Anchor text of backlinks (market samurai)
11. DOMAINS • Let it age • .com . net .org • Avoid hyphens • 1-3 words • Keyword rich (exception if it’s your brand) • Why www.melbourneSEOservices.com
12. YOUR OWN GOLDMINE • Install google analytics • Setup goal tracking • What keywords do people use to find you? • Ecommerce? create your own search box (www.planet13.com.au) • Identify easy/quick wins - on page #1, not position #1
13. DAVE’S HOT TIP • Using Ebay for keyword research • Test keywords with PPC to ensure they convert • Onpage optimise as many as you can • Local business small traffic increase = big conversions
14. 80/20 RULE • Create a keyword plan • Target buying phrases • Install google analytics • Retarget based on results