"Notice me Senpai!" - Get Discovered with Creative Technical Content

1b741e5d8f5efe12c6307db4ebfab8f9?s=47 Tomomi Imura
February 14, 2018

"Notice me Senpai!" - Get Discovered with Creative Technical Content

[DevXCon SF 2017] My talk about content strategy for Developer Relations

1b741e5d8f5efe12c6307db4ebfab8f9?s=128

Tomomi Imura

February 14, 2018
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  1. Notice Me, Senpai! Get Discovered with Creative Technical Content Tomomi

    Imura (@girlie_mac)
  2. @girlie_mac Tomomi does: • advocate open web & technology •

    code JavaScript & Node.js • writer & speak about tech • hack useless stuff • mentor & advisor • currently work at
  3. @girlie_mac Where I Have Been Doing DevRel at: Slack API

    Nexmo SMS, Voice, 2FA API HTML5 (W3C) & Windows Phone webOS Apps PubNub Realtime API
  4. @girlie_mac I Write & Have Written Articles on: Technical editor

    for some books by:
  5. Get Discovered by Developers!

  6. Search Tweets, newsletters, etc. Word of mouth, on Slack, etc.

    API, Platform, Framework, Tools, etc. How Do Developers Find Your...
  7. @girlie_mac Awareness When devs find your shiny new stuff passively

    on TechCrunch, ProductHunt, announcement / marketing blog, etc: Sounds awesome!
  8. @girlie_mac Awareness & Acquisition When devs find your use cases,

    and with even better, easy-to-follow step-by-step tutorials on how to build: Sounds awesome! I may wanna try!
  9. @girlie_mac Get Devs Hands Dirty! • Workshops • Hackathons •

    Blog & Tutorials ◦ Docs ◦ Diagrams and Illustrations ◦ Videos & Screencasts ◦ Webinars My focus!
  10. Make It Practical!

  11. @girlie_mac Practical & Fundamental Tutorial examples: • [Awesome API] 101

    • Beginner Guide of [Awesome API] • Getting Started with [Awesome API] in [Node.js] • How to Build To-Do App with [Awesome.JS Framework] • [Awesome API] Tips & Tricks • [Awesome API] Best Practice
  12. @girlie_mac

  13. @girlie_mac

  14. Make It Interesting!

  15. @girlie_mac Creative Projects (and How to Build Them!) • GIPHY

    Chat App • Slack Message Analysis w/ Watson • Tweet Emotion: Sentiment Data Visualization w/ D3.js • Raspberry Pi Spy Cam w/ Facial Detection • Call Alexa from Phone • Robot Dance Party • Gotta Get’em All! Pokémon Go Relatime Mapping
  16. @girlie_mac Brainstorm

  17. @girlie_mac Project Types • Purely fun ◦ Pokémon ◦ IoT

    - cat camera • Targeting a community / Ecosystem ◦ Programming Language, Platforms ◦ Frameworks - e.g. Standard Web APIs, React, Angular, D3 ◦ Hardware - e.g. Arduino, Raspberry Pi ◦ AI - e.g. Amazon Alexa, IBM Watson
  18. @girlie_mac

  19. @girlie_mac

  20. @girlie_mac

  21. @girlie_mac

  22. @girlie_mac Let Devs Adopt the Ideas “Pokemon is not how

    we win the big $$$ companies” “Don’t get me wrong. We are providing the ideas”
  23. @girlie_mac Adopting the Ideas for Real Apps { id: 'pikachu-012',

    lat: 37.7234, lon: -122.472 } { id: 'taxi-012', lat: 37.7234, lon: -122.472 }
  24. Notice Me, Senpai!

  25. @girlie_mac But Senpai doesn’t even know me...

  26. @girlie_mac Piggybacking on Bigger Players • Partner with other companies

    • Be friend with their DevRel peeps • Apply to be an author • Pay sponsorship
  27. @girlie_mac

  28. @girlie_mac

  29. @girlie_mac ...and get THEIR Social Bandwagon!

  30. @girlie_mac

  31. @girlie_mac Community is magic!

  32. @girlie_mac

  33. Go Social

  34. @girlie_mac Get Carded 3 1 1 2

  35. @girlie_mac It’s So META! <!-- Twitter Card data (with a

    large image) --> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Title Here"> <meta name="twitter:description" content="Page description"> <meta name="twitter:image" content="http://example.com/image.jpg"> <!-- FB Open Graph data --> <meta property="og:title" content="Title Here"> <meta property="og:type" content="article"> <meta property="og:url" content="http://www.example.com/"> <meta property="og:image" content="http://example.com/image.jpg"> <meta property="og:description" content="Page description"> 3 1 2
  36. @girlie_mac Developer-Focused Social Space Newsletters Code Samples & Demo

  37. @girlie_mac TL;DR • Create attractive content ◦ Make them practical

    / interesting ◦ Focus on communities ◦ Be inclusive • Syndicate the content • Go social ◦ Use social media meta tags ◦ Use developer-focused social space
  38. @girlie_mac Thank you! @girlie_mac girliemac.com github.com/girliemac slideshare.net/tomomi BY-SA

  39. @girlie_mac Attribution: Open Emoji by Emoji-One (CC-BY 4.0)