Upgrade to Pro — share decks privately, control downloads, hide ads and more …

"Notice me Senpai!" - Get Discovered with Creative Technical Content

Tomomi Imura
February 14, 2018

"Notice me Senpai!" - Get Discovered with Creative Technical Content

[DevXCon SF 2017] My talk about content strategy for Developer Relations

Tomomi Imura

February 14, 2018
Tweet

More Decks by Tomomi Imura

Other Decks in Business

Transcript

  1. Notice Me, Senpai!
    Get Discovered with Creative Technical Content
    Tomomi Imura (@girlie_mac)

    View full-size slide

  2. @girlie_mac
    Tomomi does:
    ● advocate open web & technology
    ● code JavaScript & Node.js
    ● writer & speak about tech
    ● hack useless stuff
    ● mentor & advisor
    ● currently work at

    View full-size slide

  3. @girlie_mac
    Where I Have Been Doing DevRel at:
    Slack API Nexmo SMS,
    Voice, 2FA API
    HTML5 (W3C) &
    Windows Phone webOS Apps
    PubNub Realtime API

    View full-size slide

  4. @girlie_mac
    I Write & Have Written Articles on:
    Technical editor for some books by:

    View full-size slide

  5. Get Discovered by Developers!

    View full-size slide

  6. Search
    Tweets,
    newsletters, etc.
    Word of mouth,
    on Slack, etc.
    API, Platform, Framework, Tools, etc.
    How Do Developers Find Your...

    View full-size slide

  7. @girlie_mac
    Awareness
    When devs find your shiny new stuff passively on
    TechCrunch, ProductHunt, announcement / marketing blog,
    etc:
    Sounds awesome!

    View full-size slide

  8. @girlie_mac
    Awareness & Acquisition
    When devs find your use cases, and with even better,
    easy-to-follow step-by-step tutorials on how to build:
    Sounds awesome! I may wanna try!

    View full-size slide

  9. @girlie_mac
    Get Devs Hands Dirty!
    ● Workshops
    ● Hackathons
    ● Blog & Tutorials
    ○ Docs
    ○ Diagrams and Illustrations
    ○ Videos & Screencasts
    ○ Webinars
    My focus!

    View full-size slide

  10. Make It Practical!

    View full-size slide

  11. @girlie_mac
    Practical & Fundamental
    Tutorial examples:
    ● [Awesome API] 101
    ● Beginner Guide of [Awesome API]
    ● Getting Started with [Awesome API] in [Node.js]
    ● How to Build To-Do App with [Awesome.JS Framework]
    ● [Awesome API] Tips & Tricks
    ● [Awesome API] Best Practice

    View full-size slide

  12. Make It Interesting!

    View full-size slide

  13. @girlie_mac
    Creative Projects (and How to Build Them!)
    ● GIPHY Chat App
    ● Slack Message Analysis w/ Watson
    ● Tweet Emotion: Sentiment Data Visualization w/ D3.js
    ● Raspberry Pi Spy Cam w/ Facial Detection
    ● Call Alexa from Phone
    ● Robot Dance Party
    ● Gotta Get’em All! Pokémon Go Relatime Mapping

    View full-size slide

  14. @girlie_mac
    Brainstorm

    View full-size slide

  15. @girlie_mac
    Project Types
    ● Purely fun
    ○ Pokémon
    ○ IoT - cat camera
    ● Targeting a community / Ecosystem
    ○ Programming Language, Platforms
    ○ Frameworks - e.g. Standard Web APIs, React, Angular, D3
    ○ Hardware - e.g. Arduino, Raspberry Pi
    ○ AI - e.g. Amazon Alexa, IBM Watson

    View full-size slide

  16. @girlie_mac
    Let Devs Adopt the Ideas
    “Pokemon is not how we win the big $$$ companies”
    “Don’t get me wrong. We are providing the ideas”

    View full-size slide

  17. @girlie_mac
    Adopting the Ideas for Real Apps
    {
    id: 'pikachu-012',
    lat: 37.7234,
    lon: -122.472
    }
    {
    id: 'taxi-012',
    lat: 37.7234,
    lon: -122.472
    }

    View full-size slide

  18. Notice Me, Senpai!

    View full-size slide

  19. @girlie_mac
    But Senpai doesn’t
    even know me...

    View full-size slide

  20. @girlie_mac
    Piggybacking on Bigger Players
    ● Partner with other companies
    ● Be friend with their DevRel peeps
    ● Apply to be an author
    ● Pay sponsorship

    View full-size slide

  21. @girlie_mac
    ...and get THEIR Social Bandwagon!

    View full-size slide

  22. @girlie_mac
    Community is
    magic!

    View full-size slide

  23. @girlie_mac
    Get Carded
    3
    1
    1
    2

    View full-size slide

  24. @girlie_mac
    It’s So META!











    3
    1
    2

    View full-size slide

  25. @girlie_mac
    Developer-Focused Social Space
    Newsletters
    Code Samples & Demo

    View full-size slide

  26. @girlie_mac
    TL;DR
    ● Create attractive content
    ○ Make them practical / interesting
    ○ Focus on communities
    ○ Be inclusive
    ● Syndicate the content
    ● Go social
    ○ Use social media meta tags
    ○ Use developer-focused social space

    View full-size slide

  27. @girlie_mac
    Thank you!
    @girlie_mac
    girliemac.com
    github.com/girliemac
    slideshare.net/tomomi
    BY-SA

    View full-size slide

  28. @girlie_mac
    Attribution:
    Open Emoji by Emoji-One (CC-BY 4.0)

    View full-size slide