Improving UX of your Blog with AdSense Boosters

Addressing the most common UX design problems of blogs: Improve Readability, Rethinking Layout, Kill Sidebars and use advertisements more effectively.

Transcript

1. Improving UX of your Blog with AdSense in Mind. WordCamp Baroda 2013 King Sidharth
2. Bad Design
4. Good Design
5. King Sidharth Co-Founder Web Mutiny Entrepreneur, Designer and an Artist www.kingsidharth.com @kingsidharth
6. 1. Readability Content Typography Readability
7. Repeat After Me: I will not use: Arial or Helvetica
11. Things to do: •Font-Size: 14-16px •Line-Height: 1.5em - 1.6em •Characters Per Line: 60-90 http://www.pearsonified.com/typography/
15. Some Good Fonts Stacks Lucid Grande, Lucida Sans, Tahoma, sans-serif; Verdana, sans-serif; Google Fonts: Open Sans, Droid Sans, Droid Serif, Ubuntu, Lato
16. 2. Layouts What really matters.
19. Do you really need to show all that crap?
20. Revisit: •Home Page •Sidebar •Single Article Page •Footer
21. Seriously, Get rid of the crap. It will make you look more professional & help you stand out.
22. 3. Kill the Sidebar A Radical Idea.
24. Really?
26. “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” Antoine de Saint-Exupery
27. 4. Advertisements The devil’s deal.
29. Do not Disturb!
30. Where to place them? Not in the content
31. Place ads where people click naturally: In Between Other Article / Related Article Promotion In Between Repetitive Content Blocks
33. Mix ads with self-promotion ads
35. Randomize Placement Hide them sometimes
36. Let them Read Re-think Layout Use Sidebars Wisely Do not Disturb
37. There is no substitute for good content.
38. And if you have good content, honor it with good design.
39. www.kingsidharth.com @kingsidharth I Thank Thee! for WordCamp Baroda 2013