Global Marketplace Online Sales Webinar

On September 3, 2020, DeKalb County District 7 Commissioner Lorraine Cochran-Johnson hosted the Global Marketplace Online Sales Webinar to provide valuable information to residents interested in starting an online business. The webinar was co-hosted by Fariz Morani, CEO of Access Loans and Financing LLC and featured George O. Shealey Jr., founder of Go Media Marketing LLC and Danon Vaughn, founder of Ransom Shield Cyber Security. Topics covered include: Retail vs. Online Businesses; Online Businesses: Trend of the Future; Selling Products & Services; Online Drop Shipping; Beginner, Intermediate & Advanced Selling; Social Media, Visibility & Marketing; Feedback, Reviews & Customer Service; and Online Platforms.

Transcript

22. CYBER SECURITY ONLINE Ransom Shield presents: RANSOM SHIELD
23. THE CYBER SECURITY LANDSCAPE •80% OF BUSINESSES EXPERINCED A CYBERSECURITY INCIDENT •72% OF CONSUMERS HAVE HAD THEIR DATA STOLEN OR COMPRIMISED RANSOM SHIELD
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25. PASSWORD PROTECTION •PASSWORDS ARE YOUR FIRST LINE OF DEFENSE IN PROTECTING YOUR COMPUTER AND ONLINE ACCOUNTS FROM MALICIOUS ATTACKS: • Strong passwords make it more difficult for someone to gain access to your files. • Many people try tactics such as making a familiar word by replacing the “A’s” with “@’s” RANSOM SHIELD
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27. CREATE A STRONG PASSWORD A strong password is like a padlock. • Have no repeated characters, nor do they have characters that are consecutive, as in 1234, abcd, or qwerty. • Do not contain patterns, themes, or complete words (in any language). • Look like a random collection of characters. RANSOM SHIELD
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29. RANSOMWARE Ransomware is a type of malware that threatens to publish the business data or perpetually block access to it unless a ransom is paid. RANSOM SHIELD
30. RANSOMWARE ATTACKS • LOCAL GOVERNMENT IN ATLANTA SPENT OVER $5 MILLIONTO REBUILD THEIR INFRASTRUCTURE AFTER A SAMSAM RANSOMWARE ATTACK IN MARCH 2018 •71% OF RANSOMWARE ATTACKS TARGETED SMALL BUSINESSES IN 2010 SECURITY IN OFFICE
31. PROTECTING YOUR ONLINE BUSINESS • USE A TRUSTED ECOMMERCE PLATFORM • USE HTTP WITH SSL = HTTPS • MAKE SURE YOUR SITE IS PCI DSS COMPLIANT RANSOM SHIELD
32. PROTECTING YOUR ONLINE BUSINESS • KEEP YOUR SITE UPDATED • MAINTAIN BACKUP OF YOUR WEBSITE • UPDATE SOFTWARE-ONLINE AND LOCAL You’re not only responsible for protecting your own data, but you’re also responsible for your visitors’ information. Being proactive and protecting your website now is so much easier than dealing with the devastation, disruption and huge costs of a hacked site, lost data and destroyed business reputation. RANSOM SHIELD
33. PROTECTING YOUR ONLINE BUSINESS • REQUIRE STRONG PASSWORDS FOR ACCOUNTS Keeping your ecommerce store secure is a must. Not only is it an important source of income for your business, but it also contains sensitive customer information, such as billing details and credit card numbers. Set a minimum password length, but keep it shorter for customers than store managers (about eight characters). Require multiple character types, with special characters reserved for store manager passwords. Implement an expiration policy, but don’t pester customers with password reset notifications more than twice a year. Disallow password reuse within certain time frames, extending that period for store managers while keeping it shorter for customers. RANSOM SHIELD
34. PROTECTING YOUR ONLINE BUSINESS •KNOW THE SIGNS OF FRAUD • Chargeback Fraud- Faulty Return • Clean Fraud- Stolen Credit Card • Merchant Identity Fraud- Bogus Site Tips to Prevent Fraud Require buyer signature upon receipt of the shipment. Don’t accept payments from unconfirmed and/or unverified PayPal or other mobile wallet accounts. Limit the number of declined transactions you’ll run for a customer. Consider not accepting credit cards from certain locations (give shoppers from these locations an alternative mode of payment, such as PayPal) RANSOM SHIELD
35. PROTECTING YOUR ONLINE BUSINESS •WHAT IF MY ECOMMERCE SITE IS HACKED • Contact your eCommerce Provider • Ensure you have a recent backup of your site • Inform your customers if you suspect consumer data was stolen Proactive Tips to Avoid a Cyber Attack • Purchase Cyber Insurance • Monitor your site for abnormal activity • Avoid Storing Customer Data • Train your staff to protect company data • Establish a relationship with a Cyber Security Expert RANSOM SHIELD
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