Marketing Attribution is an essential tool for understanding the Customer Journey and optimizing the efficiency of your time and money. Most marketers are using "Last Touch" attribution, which hurts your conversion funnel - There is no attribution to the sequence of events that happened beforehand.
In this lesson, you learn how to perform Markov Chain for Multi-Touch Attribution. Follow along with our 30-minute code lesson featuring ChannelAttribution using real Google Analytics Data.
Learn more at: https://university.business-science.io/p/learning-labs-pro