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ビジネスセミナー Vol.51
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Katsumi Takahashi
June 20, 2018
Business
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ビジネスセミナー Vol.51
2018/6/20開催のTwilio ビジネスセミナー Vol.51で発表したスライドになります。
Katsumi Takahashi
June 20, 2018
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Transcript
5XJMJPͷ͝հ 5XJMJPϏδωεηϛφʔ7PM
Copyright (C) KDDI Web Communications Inc. All Rights Reserved %PZPVLOPX5XJMJP
Copyright (C) KDDI Web Communications Inc. All Rights Reserved 3
Evangelist Katsumi Takahashi KDDI Web Communications Inc. Twilio Division facebook: katsumi.takahashi Twitter: _katsumi github: mobilebiz qiita: mobilebiz
© 2009 - 2014 Twilio, Inc. All rights reserved. ABOUT
US ʮτΡΠϦΦʯͱൃԻ͠·͢ɻ 2008 αʔϏε։࢝ ຊࣾαϯϑϥϯγεί ϩϯυϯɺχϡʔϤʔΫɺϚυ Ϧʔυɺ߳ߓɺγϯΨϙʔϧͳ Ͳɺੈք11ϲॴʹڌ͋Γ 20166݄ʹIPOʢNYSEʣ
Twilio's mission is to fuel the future of communications. ABOUT
US
Japan Launch 2013.4.17
Growth in Japan
5XJMJPͰԿ͕มΘΔͷ͔
Copyright (C) KDDI Web Communications Inc. All Rights Reserved ΩϟϦΞͱͷిճઢܖཁΓ·ͤΜ
νϟωϧͷ֓೦͕͋Γ·ͤΜ جຊྉ͕͋Γ·ͤΜ ϓϩάϥϜͰిΛ੍ޚͰ͖·͢
୭͕Կʹ͔ͭͬͯΔͷ͔
Copyright (C) KDDI Web Communications Inc. All Rights Reserved 11
Ԭࢢ༷ʢࣗಈԠʣ
Copyright (C) KDDI Web Communications Inc. All Rights Reserved 12
גࣜձࣾϥΠφϑ༷ʢԻԕִૢ࡞ʣ
Copyright (C) KDDI Web Communications Inc. All Rights Reserved 13
߹ಉձࣾselfree༷ʢίʔϧηϯλʔʣ
Copyright (C) KDDI Web Communications Inc. All Rights Reserved 14
NETFLIX༷ʢύεϫʔυϦηοτʣ
Copyright (C) KDDI Web Communications Inc. All Rights Reserved 15
airbnb༷ʢϚονϯάʣ
5XJMJP͕ఏڙ͢ΔαʔϏε
Copyright (C) KDDI Web Communications Inc. All Rights Reserved ిˍ4.4"1*
17
Copyright (C) KDDI Web Communications Inc. All Rights Reserved ిˍ4.4"1*
ίϛϡχέʔγϣϯ"1* 18
19 ENGAGEMENT CLOUD PROGRAMMABLE COMMUICATIONS CLOUD SUPER NETWORK Runtime Account
Security Multi-channel Communications APIs AUTHY NOTIFY TASKROUTER PROG. SMS PROG. VOICE PROG. VIDEO PROG. CHAT PROG. FAX PHONE NUMBERS SHORT CODES SIP TRUNKING CHANNELS Global coverage Elastic capacity Network learning Instant provisioning Clean numbers FUNCTIONS DEBUGGER ASSETS USERS CREDENTIALS SYNC ADD-ONS PROXY FLOWS PROG. WIRELESS UNDERSTAND FRAMES Engagement Studio VERIFY LOOKUP Notifications Contact Center Mobile Workforce Developer Experience
20 ENGAGEMENT CLOUD PROGRAMMABLE COMMUICATIONS CLOUD SUPER NETWORK Runtime Account
Security Multi-channel Communications APIs AUTHY NOTIFY TASKROUTER PROG. SMS PROG. VOICE PROG. VIDEO PROG. CHAT PROG. FAX PHONE NUMBERS SHORT CODES SIP TRUNKING CHANNELS Global coverage Elastic capacity Network learning Instant provisioning Clean numbers FUNCTIONS DEBUGGER ASSETS USERS CREDENTIALS SYNC ADD-ONS PROXY FLOWS PROG. WIRELESS UNDERSTAND FRAMES Engagement Studio VERIFY LOOKUP Notifications Contact Center Mobile Workforce Developer Experience
Phone Numbers ݄ݱࡏɺੈքΧࠃͷ௨৴ࣄۀऀͱଓࡁΈɻ ͦΕͧΕͷࠃͷి൪߸Λߪೖͨ͠Γɺͦͷ൪߸ΛͬͯిΛ͔͚ͨ Γड͚ͨΓ͢Δ͜ͱ͕Մೳɻ ຊࠃͰɺ൪߸ʹՃ͑ͯɺϑϦʔμΠϠϧͷΛఏڙʢ ʹ͍ͭͯɺӦۀ͍߹Θͤʣɻ ͳ͓ɺ൪߸ֹ݄ԁʢ੫ࠐΈʣͰ͝ఏڙ͓ͯ͠Γ·͢ɻ
SIP Trunking IP-PBX SIPαʔόʔ طଘͷ*11#9ͳͲ͔Βɺ5XJMJPͷωοτϫʔΫΛར༻ͯ͠ɺຊΛ࢝Ί ͱͯ͠ੈք֤ࠃʹి͕͔͚ΒΕ·͢ɻ ൃ৴ԁʢࠃݻఆѼʣɺண৴ԁʢ൪߸Ѽʣ
Channels /PUJGZ1309:Ͱར༻͕Մೳͱ ͳΔ֤छαʔϏε͚ͷίωΫγϣ ϯνϟωϧɻ ֤αʔϏεͱͷଓΛ؆ૉԽ͠ɺ αʔϏεΛҙࣝͤͣʹͦΕͧΕͷ αʔϏεͱͷϝοηʔδͷΓऔ Γ͕ՄೳʹͳΔɻ
Channels - LINE
25 ENGAGEMENT CLOUD PROGRAMMABLE COMMUICATIONS CLOUD SUPER NETWORK Runtime Account
Security Multi-channel Communications APIs AUTHY NOTIFY TASKROUTER PROG. SMS PROG. VOICE PROG. VIDEO PROG. CHAT PROG. FAX PHONE NUMBERS SHORT CODES SIP TRUNKING CHANNELS Global coverage Elastic capacity Network learning Instant provisioning Clean numbers FUNCTIONS DEBUGGER ASSETS USERS CREDENTIALS SYNC ADD-ONS PROXY FLOWS PROG. WIRELESS UNDERSTAND FRAMES Engagement Studio VERIFY LOOKUP Notifications Contact Center Mobile Workforce Developer Experience
Programmable Voice 5XJ.-3FTU"1*Λͬ ͯɺԻ௨Λ࣮ݱ͠· ͢ɻ ϒϥβεϚʔτϑΥ ϯ༻ͷ4%,͝༻ҙͯ͠ ͍·͢ɻ
Programmable SMS 5XJ.-3FTU"1*Λ ͬͯɺ4.4ͷૹड ৴Λ࣮ݱ͠·͢ɻ େྔൃ৴ͳͲΛίϯ τϩʔϧ͢Δػೳɺ ߴ࣭4.4͝༻ҙ ͍ͯ͠·͢ɻ
Programmable VIDEO ࠷େ໊·ͰͷϏ σΦ௨ʹରԠ͠ ͍ͯ·͢ɻը Ͱ͖·͢ɻ
Programmable Chat 8FC4PDLFU4PDLFU*0ͷ࣮ෆཁ ΦϑϥΠϯϝοηʔδϯάʹରԠ ϚϧνσόΠεʹ͓͚Δίϯςϯπಉظ '3".&4ʢσβΠϯπʔϧʣʹରԠ
Programmable Wireless 5XJMJP͕ఏڙ͢Δ.7/0αʔϏεɻ 5XJMJP͔Β-5&ରԠͷ4*.ΧʔυΛߪೖ͢Δ͜ͱ͕ Ͱ͖ɺ7PJDFɺ4.4ɺ%BUBɺ$PNNBOE͕ར༻Մೳ ʢຊͰ7PJDF4.4ະରԠʣɻ ݄ݱࡏɺຊΛؚΉҎ্ͷࠃͰࠃࡍϩʔϛϯάʹͯར༻͕ Մೳɻ 4*. ԁʢຕύοΫɺૹྉࠐΈʣɺֹ݄جຊྉ͕ΞΫςΟϒ࣌
ԁ4*.ɺαεϖϯυ࣌ԁ4*.ɻ
ϓϥϯ 1BZ"T:PV(P 2VPUB 2VPUB 2VPUB ֹ݄ྉۚ ԁ ԁ ԁ
ԁ ແྉ .# .# .# (# աྉۚ ԁ.# ԁ.# ԁ.# ԁ.# JAPAN Data JAPAN Command 2.55ԁ/௨ Programmable Wireless - Price
Programmable FAX ൪߸Λͬ ͨ'"9ͷૹड৴ ͕ɺ"1*ܦ༝Ͱ࣮ ߦͰ͖·͢ɻ ݱࡏૹड৴Մೳ ͳσʔλ1%' ͱ5*''Ͱ͢ɻ
33 ENGAGEMENT CLOUD PROGRAMMABLE COMMUICATIONS CLOUD SUPER NETWORK Runtime Account
Security Multi-channel Communications APIs AUTHY NOTIFY TASKROUTER PROG. SMS PROG. VOICE PROG. VIDEO PROG. CHAT PROG. FAX PHONE NUMBERS SHORT CODES SIP TRUNKING CHANNELS Global coverage Elastic capacity Network learning Instant provisioning Clean numbers FUNCTIONS DEBUGGER ASSETS USERS CREDENTIALS SYNC ADD-ONS PROXY FLOWS PROG. WIRELESS UNDERSTAND FRAMES Engagement Studio VERIFY LOOKUP Notifications Contact Center Mobile Workforce Developer Experience
© 2009 - 2014 Twilio, Inc. All rights reserved. FUNCTIONS
5XJMJP͕ఏڙ͢ΔαʔόʔϨε࣮ߦڥɻ ݱࡏ/PEFKTͷΈαϙʔτɻ αʔόʔͷߏஙӡ༻͔Β։์͞Εɺίʔ υ͚ͩʹूத͢Δ͜ͱ͕Ͱ͖·͢ɻ OQNʹରԠ͍ͯ͠ΔͷͰɺ֎෦ͷϞ δϡʔϧΛར༻͢Δ͜ͱͰ͖·͢ɻ ݄ʹ ճ·ͰͷΞΫηεແྉɻ ֎෦͔ΒͷΞΫηεΛېࢭͤ͞Δ͜ͱ͕ Ͱ͖·͢ɻ
© 2009 - 2014 Twilio, Inc. All rights reserved. ASSETS
5XJMJP͕ఏڙ͢ΔίϯςϯπͷετϨʔ δˍެ։αʔϏεɻ ެ։͢Δ߹ɺ)5514ϕʔεͱͳΓɺ ݸʑͷϑΝΠϧͷϦϯΫ͕ੜɻඇ ެ։ͷ߹ɺ'VODUJPOT͔Βίʔυ ΛͬͯΞΫηεՄೳɻ ඇެ։ϑΝΠϧ.#ɺެ։ϑΝΠϧ .#·ͰରԠɻ "1*ΛͬͨΞοϓϩʔυͰ͖·ͤ Μɻ
© 2009 - 2014 Twilio, Inc. All rights reserved. SYNC
5XJMJP͕ఏڙ͢ΔϦΞϧλ ΠϜ௨৴༻ϓϥοτϑΥʔ Ϝɻ ϒϥβΞϓϦɺ*P5σ όΠεͳͲʹରͯ͠ɺใ Λ1VTIͨ͠Γɺ֤σόΠ εͰͦΕΛߪಡ͢Δ͜ͱ͕ Ͱ͖·͢ɻ
37 ENGAGEMENT CLOUD PROGRAMMABLE COMMUICATIONS CLOUD SUPER NETWORK Runtime Account
Security Multi-channel Communications APIs AUTHY NOTIFY TASKROUTER PROG. SMS PROG. VOICE PROG. VIDEO PROG. CHAT PROG. FAX PHONE NUMBERS SHORT CODES SIP TRUNKING CHANNELS Global coverage Elastic capacity Network learning Instant provisioning Clean numbers FUNCTIONS DEBUGGER ASSETS USERS CREDENTIALS SYNC ADD-ONS PROXY FLOWS PROG. WIRELESS UNDERSTAND FRAMES Engagement Studio VERIFY LOOKUP Notifications Contact Center Mobile Workforce Developer Experience
© 2009 - 2014 Twilio, Inc. All rights reserved. AUTHY
5XJMJP͕ఏڙ͢Δɺೋཁૉೝূͷι ϦϡʔγϣϯͰ͢ɻ 5051ͷ4%,ɺΞϓϦΛఏڙͯ͠ ͍·͢ɻ3'$ʹ४ڌ͍ͯ͠ΔͨΊɺ (PPHMF"VUIFOUJDBUPSͷΘΓʹ ར༻͢Δ͜ͱՄೳͰ͢ɻ 0OF5PVDIΛར༻͢Δͱɺύείʔ υΛೖྗ͠ͳ͍ͰೝূΛߦ͏͜ͱ Ͱ͖·͢ɻ
© 2009 - 2014 Twilio, Inc. All rights reserved. Notify
5XJMJP͕ఏڙ͢Δɺ௨"1*܈Ͱ͢ɻ ௨Ͱ͖Δରͱͯ͠ɺΞϓϦʢJ04 "OESPJEʣɺ$IBUɺ4.4ɺ$IBOOFMTͳͲͰ͢ɻ /PUJGZΛ͏͜ͱͰɺσόΠεͷҧ͍Λҙࣝ͢Δ ͜ͱͳ͘ɺҰͭͷίʔυͰҰ੪ʹใΛϓογϡ ͢Δ͜ͱ͕ՄೳʹͳΓ·͢ɻ
© 2009 - 2014 Twilio, Inc. All rights reserved. TASKROUTER
5XJMJP͕ఏڙ͢ΔεΩϧϕʔ ε"$%ͷ"1*܈Ͱ͢ɻ ిϝοηʔδɺνϟο τͳͲͷෳͷೖྗνϟϯ ωϧΛ౷߹͠ɺλεΫͷ༏ ઌॱҐΛؚΊͨɺϓϩάϥ ϚϒϧͳίϯλΫτηϯλʔ Λߏங͢Δ͜ͱ͕Ͱ͖·͢ɻ
© 2009 - 2014 Twilio, Inc. All rights reserved. PROXY
5XJMJP͕ఏڙ͢Δɺಗ໊௨ ͷ"1*܈Ͱ͢ɻ ͓ޓ͍ͷి൪߸ΛΒͤ ͣʹ௨4.4Λަ͢Δ ͜ͱ͕Ͱ͖·͢ɻ հ͢Δి൪߸ͷཧ 5XJMJP͕ࣗಈతʹߦ͍·͢ɻ
© 2009 - 2014 Twilio, Inc. All rights reserved. TWILIO
STUDIO (FLOWS) υϥοάΞϯυυϩοϓͰɺίʔ ϧϑϩʔϝοηʔδϯάϑϩʔ Λ࡞͢Δ͜ͱ͕Ͱ͖ΔσβΠ ϯπʔϧɻ ΟδΣοτͱݺΕΔ෦Λ Έ߹ΘͤΔ͜ͱͰɺ؆୯ʹ*73 γεςϜͳͲΛ࡞Δ͜ͱ͕Մೳ Ͱ͢ɻ
Copyright (C) KDDI Web Communications Inc. All Rights Reserved 43
Call Center Software Best Practices ίʔϧηϯλʔγεςϜબʹ͓͚Δͷ࠷దղ https://www.twilio.com/learn/contact-center/call-center-software-best-practices
#1 Update your IVR on demand. ࣗͨͪͰߋ৽Ͱ͖Δ*73 ܧଓతͳ"ʗ#ςετɺސ٬ͷมԽʹॊೈʹ ରԠͰ͖Δ*73Λબͼ·͠ΐ͏ɻ ͦͷ*73ࣗͰमਖ਼͠ɺݕূ͢Δ͜ͱ͕Ͱ͖
Δ͜ͱ͕େͰ͢ɻ ͦΕΒԻೝࣝɺଟࠃޠରԠɺΦϜχνϟ ωϧʹ౷߹͞Ε͍ͯΔ͜ͱ͕·͍͠Ͱ͢ɻ
#2 Include SMS support. 4.4ΛαϙʔτͰ͖ΔΑ͏ʹ͠·͠ΐ͏ ଟ͘ͷސ٬ɺԻʹΑΔରԠΑΓςΩετ ϕʔεͰͷίϛϡχέʔγϣϯʹߠఆతͰ͢ɻ 5XJMJPɺશੈքͰҰʹԯ௨ͷϝοηʔ δΛૹ͍ͯ͠·͢ɻ طଘͷԻϕʔεͷγεςϜʹɺ؆୯ʹϝοηʔ
δϯά͕ΈࠐΊΔ͔Ͳ͏͔Λఆͯͩ͘͠͞ ͍ɻ
#3 Provide a web interface. 8FCͷΠϯλʔϑΣʔεΛ࣮͠·͠ΐ͏ 8FC35$Λͬͨίʔϧηϯλʔɺॳظί ετΛ͑ɺॊೈੑʹΈɺ֦ுੑΛ࣋ͪ· ͢ɻ 8FC35$ɺطଘͷ1#9ʹো͕ൃੜͨ͠ͱ
͖ͷόοΫΞοϓͱͯ͠༗ޮͰ͢ɻ ·ͨɺΦϖϨʔλʹରͯ͠ɺ8FCϕʔεͰ ސ٬ͷใΛఏڙͰ͖ΔϝϦοτɺඇৗʹ େ͖͍Ͱ͢ɻ
#4 Connect with click-to-call. ΫϦοΫҰͭͰి͕Ͱ͖Δ͘͠Έ 8FCαΠτʹϘλϯΛઃஔ͠ɺ؆୯ʹి͕ ֻ͔ΔΈΛఏڙ͠·͠ΐ͏ɻ ϫϯϓογϡͰి͕͔͔ͬͯΑ͍͠ɺίʔ ϧόοΫΛͬͯྑ͍Ͱ͠ΐ͏ɻ ϩάΠϯͨ͠ϖʔδɺαΠτͷϖʔδຖʹϘ
λϯΛΓ͚Δ͜ͱͰɺΫϦοΫͨ͠Ϣʔβ ʹ࠷దͳԠର͕Ͱ͖ΔΑ͏ʹͳΓ·͢ɻ
#5 Add web chat and video. νϟοτϏσΦΛՃ͠·͠ΐ͏ ए͍ੈͷސ٬ɺΑΓςΩετϕʔεͰͷ αϙʔτΛΜͰ͍·͢ɻ νϟοτʹΑΔαϙʔτɺϦΞϧλΠϜੑ
͕͋ΓɺϝʔϧΑΓ؆୯Ͱ͢ɻ ը໘Λڞ༗ͨ͠Γɺૢ࡞ΛϨΫνϟʔ͢Δ ߹ͳͲͰɺϏσΦνϟοτ༗ޮͰ͢ɻ
#6 Use attribute-based and omni-channel routing. ଐੑʹԊͬͨ࠷దͳϧʔςΟϯάͱɺΦϜχνϟωϧରԠ εΩϧϕʔεͷϧʔςΟϯάɺސ٬ͷଐੑʹ Ԡͯ͡ɺ࠷దͳεΩϧΛ࣋ͬͨΤʔδΣϯτΛ நग़͠ɺ͘͢ଓ͠·͢ɻ
*73ʹΑͬͯސ٬͕બͨ͠ΤʔδΣϯτ͕ɺ ඞͣ͠࠷దͳબͱݶΓ·ͤΜɻ ·ͨɺطଘͷ*73ʹνϟοτϏσΦɺ4.4Λ Ճ͢Δ͜ͱɺސ٬ʹͱͬͯબࢶ͕ ͕Γ·͢ɻ
#7 Provide mobile customer care. ϞόΠϧϢʔβͷରԠ ݱࡏɺސ٬͕ར༻͢ΔσόΠεͷຆͲ ϞόΠϧͰ͢ɻ ސ٬͕ϞόΠϧ͔Βଓ͍ͯ͠Δ͜ͱΛ ҙࣝͨ͠ίʔϧηϯλʔγεςϜ͕ඞཁ
Ͱ͢ɻ $MJDLUP$BMMɺνϟοταϙʔτɺ ߹ʹΑͬͯϏσΦͷαϙʔτϞόΠ ϧʹ࠷దԽ͓͖ͯ͠·͠ΐ͏ɻ
#8 Use call tracking and other analytics. ίʔϧτϥοΩϯάΛؚΊͨސ٬ੳ ίʔϧηϯλʔͰɺސ٬͕Ͳͷνϟ ωϧ͔ΒిΛֻ͚͖͔ͯͨΛΔ
͜ͱ͕ॏཁͰ͢ɻ ͦΕΛੳ͢Δ͜ͱͰɺίʔϧͷ ༧ΛཱͯͨΓɺސ٬ΤϯήʔδΛ ߴΊΔ͜ͱ͕Ͱ͖·͢ɻ ॏཁͳ͜ͱɺ͜ΕΒͷϚʔέςΟ ϯάσʔλʹج͍ͯɺॊೈʹγες Ϝ͕มߋͰ͖Δ͔Ͳ͏͔Ͱ͢ɻ
#9 Control your own roadmap. ͋ͳͨࣗͷϩʔυϚοϓΛ੍ޚ͠·͠ΐ͏ ࠓ·ͰͷϕετϓϥΫςΟεʹڞ௨͢Δ͜ ͱɺ͜ΕΒ͋ͳͨͷϏδωεΛΰʔϧ ʹಋ͖ग़ͨ͢ΊͷϩʔυϚοϓͷҰ෦Ͱ͋ Δͱ͍͏͜ͱͰ͢ɻ
ϨΨγʔ1#9ͷଟ͘ɺ༧ΊܾΊΒΕͨϩʔ υϚοϓ͕ଐ͍ͯ͠·͢ɻ ސ٬ମݧΛ࠷େԽ͢ΔͨΊʹɺࣗࣗ ͰϩʔυϚοϓΛॊೈʹมߋͰ͖Δඞཁ͕ ͋Γ·͢ɻ
#10 Choose a global, cloud-based service. άϩʔόϧԽʹରԠ͠ɺΫϥυϕʔεͰ͋Δ͜ͱ ࠷ޙͷϕετϓϥΫςΟεɺʮάϩʔ όϧͳΫϥυαʔϏεʯ͔Ͳ͏͔Ͱ ͢ɻ
5XJMJPੈքنͰαʔϏεΛల։͠ ͓ͯΓɺΩϟϦΞͱͷܖඞཁ͋Γ ·ͤΜɻ 5XJMJPͷαʔϏεશੈքͰ࠷దԽ͞ Ε͓ͯΓɺݎ࿚Ͱ҆શͳར༻Λఏڙ͠ ͍ͯ·͢ɻ
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