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startup.school.nz August slides
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Lenz Gschwendtner
August 07, 2016
Business
4
50
startup.school.nz August slides
slides for the August stratup.school.nz deep dive workshop in Nelson.
Lenz Gschwendtner
August 07, 2016
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Transcript
None
who are we people who care about our community
why business matters
Venue toilets, wifi, exits
today • talk about purpose • learn something about your
purpose • talk about the Business Model Canvas • learn how to use it • apply it to your business • go and have a drink
purpose driven companies
why how what
our brain quick de-tour
neo cortex speech, rational the “what”
limbic brains feelings “why” and “how”
pursuit of “what” high potential of failure on the usual
front: capital, market, people
pursuit of the “why” higher likelihood of success
quick de-tour why is there so much focus on the
team when going for funding …
teams that tall a “why” story … “touch the heart”
let talk a bit about “why” why do we do
what we do
“why” is about people business is about people
we relate to things similar to us the regional example
a business needs a personality be genuine, be yourself, tell
your story
Apple think different
Microsoft where do you want to go today …
Exercise write down your “why”
“why” • define your why, the reason why you started
your business • something people should relate to when they think of your business • make it simple, concise, one to two sentences
share your “why” to the rest of the teams
break
that grownup thing aka a business model
aka an untested assumption used to be a dusted piece
of paper in the drawer for the banker who never read it
Business Model Canvas the “how”
None
explore business models as a creative process doodle on a
napkin
get into the habit of exploring throw away the obvious
ones
let’s do an example how about coffee
The Cafe
None
break
let’s play a bit how about scaling it globally
Starbucks
None
starting to see the canvas evolve? creativity starts on a
piece of paper :)
your turn exercise time
your business • draw a canvas for your business •
don’t overthink things • don’t spend more than 20min on it
share your canvas to the rest of the teams
let’s play again what constraint would you like? free, global,
direct sales, …
your business again • apply the constraint to your business
• draw a canvas for your new business • don’t overthink things • don’t spend more than 20min on it
share your canvas to the rest of the teams