potential (good fit) customers into paying customers. For early stage company, spend *most* of your time talking to potential customers. Once your positioning and messaging is on point then marketing makes sense. Make the customer (user) successful
email to "touch base" or "touch point" Do not send a email to "Corona Proof" your customers business Do not give away supplies in short supply e.g. no promotions to include hand sanitizer with every purchase Do not be tone deaf