Improving conversion (and LTV) by adding steps to checkout

Transcript

1. Improving Conversion (and LTV) by Adding Steps to Checkout
6. 1) Streamlined page to focus on subscription offering VS.
7. 2) Didn’t show our available boxes
8. 2) Just showed a sampling of past boxes
9. 3) Stopped charging upfront
10. 3x to 5x Improvement in Conversion Rate
12. However, the LTV of a Subscriber Dropped
15. Improving Conversion (and LTV) by Adding Steps to Checkout
20. Could show Care Of and Bombfell examples here
22. 95% proceed ...50% more likely to convert. And once they do... ...40% higher overall conv. rate ...but also 19% higher lapse rate
24. 6.4% increase in conversion rate 13.5% improvement in lapse