Product marketing metrics that matter

Product marketing metrics that matter

In this presentation, Adobe's Senior Product Marketing Manager, Mary Sheehan, covers:
- An overview of some of the top metrics that matter (and those that don't),
- Metrics that matter to different stakeholders,
- The importance of pilots, and
- Examples of how to use metrics to move your business (note: there's no silver bullet!).

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Product Marketing Alliance

February 19, 2020
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