What's your superhero strategy: Web Governance

My talk at Penn State Web Conference 2015

Transcript

1. What's your superhero strategy?
   HOW WEB GOVERNANCE CAN
   SAVE YOUR WORLD
   Ron Bronson
   SvBK&
   #PSUWEB15
   

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2. • Digital strategist & product direction
   • Decade in .edu
   • Fan of brunch, loose tea & clever socks.
   • Startups. Policy.
   • Building stuff online since the 90s.
   

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3. WHAT ABOUT YOU?
   

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4. LET’S DEFINE DIGITAL
   GOVERNANCE
   

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5. “[Digital] governance defines decision-making
   processes for the web, and sets policies and
   standards for web content, design, and technology—
   in a way that respects subject-matter expertise. (For
   example, your CEO shouldn’t be setting standards for
   markup or tone of voice.)”
   DIGITAL GOVERNANCE
   DEFINED
   JONATHAN KAHN
   A LIST APART
   

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6. DO YOU OR YOUR USERS KNOW
   HOW TO GET CONTENT FROM
   THEIR DESK TO THE WEBSITE?
   

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7. THE CMS: A BRIEF HISTORY
   

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8. IN THE BEGINNING…THERE
   WERE WEBMASTERS
   

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9. AS WEBSITES BECAME MORE
   COMPLEX. THE LOGICAL THING
   TO DO WAS SHARE THE
   WORKLOAD
   

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10. BUT THE NEED FOR MORE
    CONTENT MAKES RELYING ON
    PEOPLE WITH OTHER JOBS
    UNTENABLE
    

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11. WHEN WE STARTED ASKING
    PEOPLE TO MANAGE THEIR
    CONTENT…IT WASN’T A FULL
    TIME JOB. NOW IT IS.
    

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12. SO NOW WHAT?
    

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14. WEBSITE = INFRASTRUCTURE
    

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15. THE CLIENT
    

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16. 3 million unique visitors
    44 distributed web managers
    26 distinct websites
    No formal governance
    Tens of thousands of pages
    THE LANDSCAPE
    

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17. Tools, technology & agreed procedures.
    Budget.
    Clarity & certainty in roles,
    Limited authority
    Questionable administrative support
    organizational culture or understanding.
    THINGS WE LACKED
    

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18. “In a constantly changing world, the only
    sustainable competitive advantages is change.
    Today’s companies are very good at processing
    information…but they don’t know how to learn.”
    Dave Gray

    The Connected Company
    

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19. ESTABLISHING A STOP DROP &
    ROLL CULTURE OF CONTENT
    GOVERNANCE
    

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21. • Single-Payer
    • Policy Based
    • Centralized
    • HPIC
    • Bumper Car
    MODELS OF CONTENT
    GOVERNANCE
    

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22. • How does content flow work within your
    organization?
    • Do people know how to get things published?
    • What about people who don’t update content?
    • Are there defined workflows?
    • Decided by who? How?
    • Are they reviewed often?
    LET’S TALK ABOUT YOUR
    CHALLENGES?
    

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23. QUESTIONS?
    Twitter: @ronbronson
    Email: ron@ronbronson.com
    

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