What's your superhero strategy: Web Governance

What's your superhero strategy: Web Governance

My talk at Penn State Web Conference 2015

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Ron Bronson

June 23, 2015
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Transcript

  1. What's your superhero strategy? HOW WEB GOVERNANCE CAN SAVE YOUR

    WORLD Ron Bronson SvBK& #PSUWEB15
  2. • Digital strategist & product direction • Decade in .edu

    • Fan of brunch, loose tea & clever socks. • Startups. Policy. • Building stuff online since the 90s.
  3. WHAT ABOUT YOU?

  4. LET’S DEFINE DIGITAL GOVERNANCE

  5. “[Digital] governance defines decision-making processes for the web, and sets

    policies and standards for web content, design, and technology— in a way that respects subject-matter expertise. (For example, your CEO shouldn’t be setting standards for markup or tone of voice.)” DIGITAL GOVERNANCE DEFINED JONATHAN KAHN A LIST APART
  6. DO YOU OR YOUR USERS KNOW HOW TO GET CONTENT

    FROM THEIR DESK TO THE WEBSITE?
  7. THE CMS: A BRIEF HISTORY

  8. IN THE BEGINNING…THERE WERE WEBMASTERS

  9. AS WEBSITES BECAME MORE COMPLEX. THE LOGICAL THING TO DO

    WAS SHARE THE WORKLOAD
  10. BUT THE NEED FOR MORE CONTENT MAKES RELYING ON PEOPLE

    WITH OTHER JOBS UNTENABLE
  11. WHEN WE STARTED ASKING PEOPLE TO MANAGE THEIR CONTENT…IT WASN’T

    A FULL TIME JOB. NOW IT IS.
  12. SO NOW WHAT?

  13. None
  14. WEBSITE = INFRASTRUCTURE

  15. THE CLIENT

  16. 3 million unique visitors 44 distributed web managers 26 distinct

    websites No formal governance Tens of thousands of pages THE LANDSCAPE
  17. Tools, technology & agreed procedures. Budget. Clarity & certainty in

    roles, Limited authority Questionable administrative support organizational culture or understanding. THINGS WE LACKED
  18. “In a constantly changing world, the only sustainable competitive advantages

    is change. Today’s companies are very good at processing information…but they don’t know how to learn.” Dave Gray
 The Connected Company
  19. ESTABLISHING A STOP DROP & ROLL CULTURE OF CONTENT GOVERNANCE

  20. None
  21. • Single-Payer • Policy Based • Centralized • HPIC •

    Bumper Car MODELS OF CONTENT GOVERNANCE
  22. • How does content flow work within your organization? •

    Do people know how to get things published? • What about people who don’t update content? • Are there defined workflows? • Decided by who? How? • Are they reviewed often? LET’S TALK ABOUT YOUR CHALLENGES?
  23. QUESTIONS? Twitter: @ronbronson Email: ron@ronbronson.com