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What's your superhero strategy: Web Governance

What's your superhero strategy: Web Governance

My talk at Penn State Web Conference 2015

Ron Bronson

June 23, 2015
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  1. • Digital strategist & product direction • Decade in .edu

    • Fan of brunch, loose tea & clever socks. • Startups. Policy. • Building stuff online since the 90s.
  2. “[Digital] governance defines decision-making processes for the web, and sets

    policies and standards for web content, design, and technology— in a way that respects subject-matter expertise. (For example, your CEO shouldn’t be setting standards for markup or tone of voice.)” DIGITAL GOVERNANCE DEFINED JONATHAN KAHN A LIST APART
  3. DO YOU OR YOUR USERS KNOW HOW TO GET CONTENT

    FROM THEIR DESK TO THE WEBSITE?
  4. 3 million unique visitors 44 distributed web managers 26 distinct

    websites No formal governance Tens of thousands of pages THE LANDSCAPE
  5. Tools, technology & agreed procedures. Budget. Clarity & certainty in

    roles, Limited authority Questionable administrative support organizational culture or understanding. THINGS WE LACKED
  6. “In a constantly changing world, the only sustainable competitive advantages

    is change. Today’s companies are very good at processing information…but they don’t know how to learn.” Dave Gray
 The Connected Company
  7. • Single-Payer • Policy Based • Centralized • HPIC •

    Bumper Car MODELS OF CONTENT GOVERNANCE
  8. • How does content flow work within your organization? •

    Do people know how to get things published? • What about people who don’t update content? • Are there defined workflows? • Decided by who? How? • Are they reviewed often? LET’S TALK ABOUT YOUR CHALLENGES?