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New Way of Talking handout

Run River
March 14, 2012

New Way of Talking handout

This is the handout from the Sustainable Pathways event.

Run River

March 14, 2012
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  1. Run River Helping You Follow the Way [email protected] ©2012 by

    Run River Enterprises; please seek permission to reproduce or to copy. Never say this again: • If they only knew we were here. • We are the best kept secret in ____________. • We only have to get them here once. • We need you (your church) to send us campers, money, volunteers. • Tall Trees Camp is owned and operated by (parent denomination). {as a marketing statement} What are the other old messages being used that you are aware of? In print? In person? On Screen? Changing the medium does not change the message! Identify key persons and organizations • Use a development approach: identify key prospects, systematically and intentionally deepen relationships. • Recognize what decisions are being made and who the decision makers are. The decision making process is actually a series of “minor” decisions. • Use your data; look for who you are serving, who you are not, and who are the most promising prospects. Have new conversations • What are your dreams for your ministry, church, family? Tell me about what you are trying to accomplish with your children (youth, families, elders, etc.) • Let’s work together to create a retreat for persons who are new in your congregation. • This is what one youth said at the end of a week at camp last summer: “I have never learned so much about God as I have this week.” • One of our counselors decided to become a teacher this summer; another will be entering seminary to be a pastor. Tools for a fresh approach to dialogue • Talking begins with listening! To whom do you listen? How do you listen? How do you listen “between the lines?” • Think of your participants (program registrants, volunteers, donors) as nested circles; persons and organizations generally begin a relationship with your ministry at the outer circle, and are moved progressively into the center:
  2. Run River Helping You Follow the Way [email protected] ©2012 by

    Run River Enterprises; please seek permission to reproduce or to copy. o Initial involvement (Consumer); your role is to attract them. o Deeper rapport (Affiliate); your role is to engage them. o Willing to promote (Supporters); your role is to equip them. o A sense of Identity (Benefactor); your role is to inspire them. • Define your POI (points of entry); have many points of entry: o I came with a guest group. o I came on a work day. o I sent a child to camp. o I came for a closing program to see my grandchild. • Know why people leave. Don’t guess. Don’t’ assume. • Change what you do in person, and with whom you do it. Write a new script in which every contact moves the decision process one step further. Don’t cover as many congregations as possible, but plan for multiple contacts with fewer congregations. • Converge with organizations that are in alignment with your mission and whom you can serve well. • Use Social media as a means to draw people in closer; don’t use it as an open forum for announcements. Use it to engage persons. • Use a double feedback loop: How well did we do? How important is it? These approaches open the way for people to see your camp and retreat center as a partner in new joint endeavors that support the core of their priorities. Benefactor •They sustain •You Inspire Supporter •They actively promote •You Equip Affiliate •They have ongoing involvement •You Engage Consumer •They have initial involvement •You Attract