ENGAGE2014: The Science of Measuring Your Communication Success - Beverly Henry, Synopsys

Companies put a lot of effort in creating and communicating benefit plans but how do you know it's working? Come hear the Synopsys story and learn why its critical to be strategic about measuring your communication success.

Transcript

1. © 2014 Synopsys, Inc. All rights reserved. 2 The Science of Measuring your Communications Success Beverly Henry Synopsys
2. © 2014 Synopsys, Inc. All rights reserved. 3 THE BIG QUESTION: ARE YOU MEASURING YOUR EFFORTS TODAY?
3. © 2014 Synopsys, Inc. All rights reserved. 4 Measurement has become more important than ever. WHY?
4. © 2014 Synopsys, Inc. All rights reserved. 5
5. © 2014 Synopsys, Inc. All rights reserved. 6 Without having ways to measure your success, you will not know what’s working and what’s not working
6. © 2014 Synopsys, Inc. All rights reserved. 7 Overview of Synopsys FY 13 Revenue: $1.96B Employees: 8,694 Highly educated 5,004 Masters / PhD Degrees 81 Offices globally US average age: 46 Synopsys software products play a significant role in the evolution of complex integrated circuits that are in everything from today’s wireless Internet devices to tomorrow’s smart appliances. Announced BIG CHANGE for 2012Æ HDHP ROLL OUT • We provided a variety of training resources • Our emails were directive “Action Required” 1. Attend a meeting 2. Watch a video 3. Read our e-newsletter 4. Visit our benefit’s website
7. © 2014 Synopsys, Inc. All rights reserved. 8 Increasing effective communication and measurement through technology Harder to measure success Easier to measure success Print Brochures E-newsletter Videos Emails
8. © 2014 Synopsys, Inc. All rights reserved. 9 Convert employees from a traditional PPO to a high deductible plan with Health Reimbursement Account (HRA)/Health Saving Account (HSA). Driving Significant Business ROI 75% Watched a video Synopsys participation in high deductible plans grew from 17% to 70% in one year 25% Attended meetings GOAL Plan Type 2011 2012 PPO 65% 18% HRA & HSA 17% 70% 90% Visited e-newsletter
9. © 2014 Synopsys, Inc. All rights reserved. 10 Embracing technology and able to show ROI got praises by leadership team “I want to congratulate you and your team for a nice rollout of the information given all the changes in benefit plans. The videos were very well designed to help with my decision.” VP “I thought the materials were well laid out and the videos helpful as well. I asked my staff if they wanted you to come in and talk to them but they thought the videos were so well done that we did not need to do that. “ Sr. VP “Thanks again for the very informative session you provided today. It is amazingly complex – in a way – and yet you and your team succeeded in explaining it in terms that we can understand/follow.” Manager
10. © 2014 Synopsys, Inc. All rights reserved. 11 How do you measure your communication success?