You Can Do Well, Or You Can Do Good

Presented at:

- 2015 DPM Summit, Philadelphia, US
- DPM:UK16, Manchester, UK

Sites:

- http://www.thesambarnes.com
- http://pathfinderdpm.com
- http://bureauofdigital.com/summits/digital-pm
- http://dpmuk.com

Being a Digital Project Manager means you spend most of your days stuck right in the middle of everyone and their often conflicting priorities. From bosses expecting you to deliver results with profit, production teams wanting to do their best work while not cutting corners, clients demanding your full attention, plus quick economical work, other departments and their strategies, colleagues with personal agendas, right through to fellow Digital Project Managers with their own projects and pressures.

When operating at the centre of this intense environment on a daily basis, it’s deceptively easy to lose sight of what should be your focus, delivering quality projects and instead be drawn into a world of energy-sapping office politics, peer group mentality, client bashing, territorial fighting, self-preservation and all sorts of bad things that will ultimately chip away at your soul, until perhaps you become someone you’d rather not be and people don’t enjoy working with.

In this presentation, Sam will talk about mistakes he’s made in the past, the early warning signs that you’re heading down the wrong path, what to do if you find yourself there already and how to avoid veering off course again so you can maintain your integrity and get back to focusing on delivering awesome projects.

Transcript

1. YOU CAN DO WELL, OR YOU CAN DO GOOD
2. @thesambarnes thesambarnes.com
3. venntro.com
5. pathfinderdpm.com pathfinderdpm @
6. CONTENT ENTRY FRONT-END DEVELOPER DIGITAL PROJECT MANAGER ANNOYING CLIENT DEV TEAM MANAGER DIGITAL PROJECT MANAGER CONTENT ENTRY FRONT-END DEVELOPER ANNOYING CLIENT DEV TEAM MANAGER JOBS I’VE HAD
9. WHY DPM IS DIFFERENT COMPARATIVE YOUNG AGE STILL ESTABLISHING BEST PRACTICES WORKLOAD LEVELS NOT KNOWN DPM’S DOING THE ROLE OF MANY WE’RE THE WEBMASTERS OF DELIVERY
10. SALES PITCHES AND PROPOSALS CLIENT MANAGEMENT LINE MANAGEMENT STAKEHOLDER MANAGEMENT INTERNAL ADMIN PPC/SEO USER EXPERIENCE CMS VIDEO PRODUCTION PHOTOGRAPHY ICONOGRAPHY SOCIAL MEDIA CONTENT STRATEGY DESIGN (MAKING IT POP) MOBILE AND TABLET APPS FRONT-END DEVELOPMENT BACK-END DEVELOPMENT 3RD PARTY INTEGRATIONS QUALITY ASSURANCE SERVERS AND HOSTING DOMAIN MANAGEMENT ACCOUNT MANAGEMENT TYPOGRAPHY COPYWRITING PLANNING ECOMMERCE EMAIL CAMPAIGNS EMAIL DELIVERY SECURITY PERFORMANCE SCALABILITY LOCALISATION ACCESSIBILITY ANALYTICS COMPLIANCE AND MOAR! DPM KNOWLEDGE
14. DPM
16. BIG MISTAKE STORY
18. May the Force be with you - Dr. Who “ ”
19. THE DPM SADNESS WHEN PROJECTS ARE OVERSOLD
20. THE DPM RECOVERY PROCESS
22. WHAT SHOULD I SAY ABOUT THE LAUNCH DATE? TELL THEM IT WILL BE READY ON TIME. EVEN THOUGH WE BOTH KNOW IT WON’T BE AND WILL BE AT LEAST MANY MONTHS LATE? YES.
26. IMPRESSING YOUR BOSS ADVANCING YOUR CAREER PROTECTING YOUR JOB RISKING ALL OF THE ABOVE DOING THE RIGHT THING DOING WELL IS DOING GOOD IS
30. CLIENT BASHING
32. YOU SHOULD BE AS MUCH OF A CHAMPION FOR YOUR CLIENTS AS YOU ARE FOR YOUR OWN COMPANY.
34. FORGETTING TEAMS ARE HUMANS
37. NO EXCITEMENT AT NEW PROJECTS NO CELEBRATION WHEN PROJECTS END OTHER SIGNS YOU’RE BROKEN
38. I’M NOT HERE TO BE LIKED I’M NOT HERE TO MAKE FRIENDS I DON’T CARE WHO LIKES ME SAYING THIS SHIT MEANS YOU’RE BROKEN
40. DON’T SLIDE INTO A CLIQUE
43. I WAS CHOOSING TO DO WELL RATHER THAN DO GOOD, BY ACCIDENT.
45. AS A DPM, WHO SHOULD YOU BE LOYAL TO? “
46. YOU SHOULD BE LOYAL TO THE PROJECT & YOURSELF. “ MEGAN WILKER, DPM:UK 2015
47. MIKE MONTERIO
49. 1. PREMEDITATED DPM DRONES 2. ACCIDENTAL DPM DRONES TWO TYPES OF DPM DRONE
50. LINING UP TV OR PRINT CAMPAIGNS PROJECTED REVENUE IN BUDGETING RECRUITMENT & REDUNDANCIES EXPECTED REPAYMENTS TO BANKS PROMISES TO SHAREHOLDERS AND MOAR! WHAT LAUNCH DATES CAN MEAN TO CLIENTS
52. BE WILLING TO BE FIRED TO STOP AWFUL DECISIONS BY SPEAKING UP.
53. I HATE PROJECT MANAGERS! I’VE NEVER WORKED WITH ONE WHO KNOWS WHAT THEY’RE DOING. THEY ARE POINTLESS! “ SO MANY PEOPLE
55. DON’T BE A SHIT DPM
56. 1. WANT TO DO WELL & LOOK GOOD 2. WANT TO DO GOOD BUT CAN’T TWO TYPES OF SHIT DPM
58. 1010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101 10101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010 01010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101 101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010 HAVE THE PASSION = 1 HAVE KNOWLEDGE = 0 HAVE CONFIDENCE = 0 GOOD SHIT DPMS 10101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010 01010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101 10101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010 10101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010
59. HELP THEM!
60. NEVER BE A GLORY HUNTER
62. LEARN FROM EVERYONE
63. THAT’S PRIDE FUCKING WITH YOU. FUCK PRIDE.
64. BE HUMBLE & ADMIT FLAWS
67. ACT AS A SENIOR MEDIATOR
68. SENIORITY IS IRRELEVANT. YOUR JOB IS TO IRON OUT THE BUMPS & GET MORALE & MOMENTUM BACK.
69. PERSUADING SENIOR MANAGEMENT
70. JUST PEOPLE LIKE YOU & ME HAVEN’T HAD SPECIAL CEO TRAINING FORGET IT’S SCARY TO TALK TO THEM RARELY PRAISED OR ENCOURAGED OFTEN RECEIVE ONLY COMPLAINTS SURROUNDED BY YES PEOPLE CEOS & SENIOR MANAGEMENT
72. 1. IT’S IMPORTANT TO YOU TO DO GOOD 2. DOING GOOD IS WORTH JOB RISK 3. REGRET SUCKS, SO ALWAYS TRY 4. MOST IMPORTANT IS EMPATHY ALWAYS REMIND YOURSELF THAT
73. EMPATHY MAPS & FORCE FIELD ANALYSIS just google them innit.
76. HAVE HIGH EMOTIONAL INTELLIGENCE UNDERSTAND ALL ANGLES OF THE DEBATE CAN THINK COMMERCIALLY & TECHNICALLY CAN BE TACTICAL & STRATEGIC DISPLAYING EMPATHY SHOWS YOU
77. PICK YOUR BATTLES
79. BE HUMBLE IN VICTORY BE GRACIOUS IN DEFEAT WHEN WINNING & LOSING BATTLES
80. THE DIFFERENCE IN HOW EMPLOYEES RECEIVE UNPOPULAR DECISIONS OFTEN DEPENDS ON HOW THOSE DECISIONS ARE DELIVERED. “ IAN MCALLISTER, AMAZON
81. “ IAN MCALLISTER, AMAZON GOOD MANAGERS EXPLAIN WHY THE DECISION WAS MADE. BAD MANAGERS SAY BECAUSE THE BOSS SAID SO.
82. INTEGRITY
83. THE QUALITY OF BEING HONEST & HAVING STRONG MORAL PRINCIPLES. “ WIKIPEDIA
84. INTEGRITY MEANS WHAT YOU THINK, SAY & DO ARE ALL IN HARMONY. “ MAHATMA GANDHI
85. HAVE NO INTEGRITY OR ANY INTEREST IN IT DO WELL RATHER THAN GOOD HAVE INTEGRITY & LIVE BY IT, ALWAYS DO GOOD RATHER THAN WELL HAVE INTEGRITY DEEP DOWN, BUT FIND IT HARD TO LIVE BY AS IT’S DIFFICULT & SCARY … THREE TYPES OF PEOPLE RE: INTEGRITY
87. BUGSY MALONE YOU KNOW YOU'RE GONNA BE REMEMBERED FOR THE THINGS THAT YOU SAY & DO. “
88. BIG TWIST
89. CHOOSING TO DO GOOD RATHER THAN WELL ACTUALLY RESULTS IN YOU DOING WELL IN YOUR CAREER. REALLY BLOODY WELL!
91. THANK YOU
92. @thesambarnes thesambarnes.com
93. pathfinderdpm.com pathfinderdpm @
94. CREDITSloth Magnetic Field by Ilsur Aptukov from the Noun Project Facepalm by Edward Boatman from the Noun Project Meeting by Alexis Sabarre from the Noun Project Sad by Ale Atroz from the Noun Project Happy by Ale Atroz from the Noun Project Happy by Ale Atroz from the Noun Project Heartbreak by Luis Prado from the Noun Project Map by Andrew Laskey from the Noun Project Mirror by Boudewijn Mijnlieff from the Noun Project Dictator by Luis Prado from the Noun Project Devil by Zlatko Najdenovski from the Noun Project Happy by Zlatko Najdenovski from the Noun Project Abuse by Luis Prado from the Noun Project Thinking by Juan Pablo Bravo from the Noun Project Dog by m. turan ercan from the Noun Project Network by Gilbert Bages from the Noun Project Settings by anbileru adaleru from the Noun Project Group Argue by Justin Blake from the Noun Project Arrow by Pecky from the Noun Project Signpost by factor[e] from the Noun Project Soccer by Juan Pablo Bravo from the Noun Project Argument by Eric Benoit from the Noun Project Robot by Aaron K. Kim from the Noun Project Poop by Vincent Montagnana from the Noun Project Winner by Juan Pablo Bravo from the Noun Project Growing Mind by Francielly Senra from the Noun Project Receptionist by Creative Stall from the Noun Project Mediation by Gilbert Bages from the Noun Project Supervison by Gregor Črešnar from the Noun Project Warrior Penguin by Hayden Kerrisk from the Noun Project Lion by Van Burn from the Noun Project Gangster by Simon Child from the Noun Project Devil by Milena Zanotelli from the Noun Project Goat by m. turan ercan from the Noun Project