Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Experiences of a Strategic Design Firm / Mikal Hallstrup (EDGE 2015)

858b5b3e4765fae6dd19603157f6c84f?s=47 UX Salon
September 17, 2015

Experiences of a Strategic Design Firm / Mikal Hallstrup (EDGE 2015)

In this age of radical change, old industries are finding themselves turned upside down. Classic design strategies and design management are falling short. We need to radically rethink the classic role of design and give way to a new mindset where strategy merges with creativity to better address the real challenges we face.

In this presentation Mikal Hallstrup, Chief Visionary Officer at Designit, will speak about how his company managed to scale its unique strategic and creative culture across 9 global offices and 300+ designers, strategists, and technologists.

858b5b3e4765fae6dd19603157f6c84f?s=128

UX Salon

September 17, 2015
Tweet

Transcript

  1. None
  2. Designit — Mikal Hallstrup Design leadership
 Experiences of 
 a

    strategic design firm UX SALON
  3. 01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  4. 01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  5. 01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  6. 01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  7. 01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  8. Our dream Create a better future for everyone, with design.

  9. Our plan We want to change and transform, with design.

  10. Our goal Insert design into the global agenda, at the

    highest possible level, to maximise its impact.
  11. Designing the ‘it’

  12. Use these slide deck as a basis for your Designit

    slide decks.
  13. Use these slide deck as a basis for your Designit

    slide decks.
  14. None
  15. None
  16. None
  17. 01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  18. Connected and confused

  19. There’s no market for complicated Complicated

  20. And because we keep doing crappy stuff…

  21. None
  22. None
  23. Global usability crisis?

  24. Prof. John Heskett, 1937 - 2014 Design is the human

    capacity to shape and make our environment in ways that satisfy our needs and give meaning to our lives.
  25. 01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  26. Companies promise easy, but easy is hard

  27. Now in Apple Store

  28. iBank Come bank with us!

  29. None
  30. Future market There’s an increasing demand for 
 strategic design

    capabilities SMAC Soon Past Web Now Mobile Future Artificial intelligence Tomorrow Robotics Corporate innovation Technological opportunities User expectations Endless opportunity space
  31. Strategic design process

  32. Consumer electronics Designing products

  33. Healthcare Designing medical devices

  34. Healthcare Designing product- service experiences

  35. Public healthcare Designing out waiting lines in breast cancer diagnostics.

  36. Rethinking the immigration experience Public services

  37. Healthcare Designing hearing aid app

  38. Retail experiences Audi City digital car showroom

  39. 1 Connected Products, services, spaces, and systems are connected, creating

    unified experiences 2 Cross-category Crosses established product and service categories 3 Collateral All digital and physical contact points are designed together to form the experience 4 Complex Many ’moving parts’ or inpredictability, e.g. global challenges, large systems, or emerging technology 5 Critical Necessary projects which deal with matters of great importance, e.g life, death, safety and risk,
 often in regulated areas Strategic design What do these projects have in common?
  40. 01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  41. Designit is made of people 01

  42. X-shaped people 02

  43. Way back when — EXPERT

  44. Today — T-SHAPED

  45. Tomorrow — X-SHAPED

  46. Magic

  47. A ‘we’ company. No design divas 03

  48. 01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  49. ‣ A partner, to scale with, globally ‣ A platform

    to scale on, globally ‣ Advanced technology ‣ Deliver as big as we can dream ‣ Magic at the intersection of technology and design The next part of our journey
  50. Human-centric People first Desirability Simplification Create experiences Discovery focused Create

    new “The designer” System-centric System first Feasibility Featurising Optimise tools Delivery focused Improve existing “The engineer” Merging mindsets
  51. + Design Engineering

  52. Thanks Gracias Danke Tak Tack הדות 谢谢

  53. Use these slide deck as a basis for your Designit

    slide decks.