Experiences of a Strategic Design Firm / Mikal Hallstrup (EDGE 2015)

858b5b3e4765fae6dd19603157f6c84f?s=47 UX Salon
September 17, 2015

Experiences of a Strategic Design Firm / Mikal Hallstrup (EDGE 2015)

In this age of radical change, old industries are finding themselves turned upside down. Classic design strategies and design management are falling short. We need to radically rethink the classic role of design and give way to a new mindset where strategy merges with creativity to better address the real challenges we face.

In this presentation Mikal Hallstrup, Chief Visionary Officer at Designit, will speak about how his company managed to scale its unique strategic and creative culture across 9 global offices and 300+ designers, strategists, and technologists.

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UX Salon

September 17, 2015
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Transcript

  1. 1.
  2. 3.

    01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  3. 4.

    01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  4. 5.

    01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  5. 6.

    01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  6. 7.

    01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  7. 10.

    Our goal Insert design into the global agenda, at the

    highest possible level, to maximise its impact.
  8. 14.
  9. 15.
  10. 16.
  11. 17.

    01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  12. 21.
  13. 22.
  14. 24.

    Prof. John Heskett, 1937 - 2014 Design is the human

    capacity to shape and make our environment in ways that satisfy our needs and give meaning to our lives.
  15. 25.

    01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  16. 29.
  17. 30.

    Future market There’s an increasing demand for 
 strategic design

    capabilities SMAC Soon Past Web Now Mobile Future Artificial intelligence Tomorrow Robotics Corporate innovation Technological opportunities User expectations Endless opportunity space
  18. 39.

    1 Connected Products, services, spaces, and systems are connected, creating

    unified experiences 2 Cross-category Crosses established product and service categories 3 Collateral All digital and physical contact points are designed together to form the experience 4 Complex Many ’moving parts’ or inpredictability, e.g. global challenges, large systems, or emerging technology 5 Critical Necessary projects which deal with matters of great importance, e.g life, death, safety and risk,
 often in regulated areas Strategic design What do these projects have in common?
  19. 40.

    01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  20. 46.
  21. 48.

    01 Designit 02 Why the world needs design 03 What

    is strategic design? 04 Design is about people 05 Our take on scale
  22. 49.

    ‣ A partner, to scale with, globally ‣ A platform

    to scale on, globally ‣ Advanced technology ‣ Deliver as big as we can dream ‣ Magic at the intersection of technology and design The next part of our journey
  23. 50.

    Human-centric People first Desirability Simplification Create experiences Discovery focused Create

    new “The designer” System-centric System first Feasibility Featurising Optimise tools Delivery focused Improve existing “The engineer” Merging mindsets