Experiences of a Strategic Design Firm / Mikal Hallstrup (EDGE 2015)

In this age of radical change, old industries are finding themselves turned upside down. Classic design strategies and design management are falling short. We need to radically rethink the classic role of design and give way to a new mindset where strategy merges with creativity to better address the real challenges we face.

In this presentation Mikal Hallstrup, Chief Visionary Officer at Designit, will speak about how his company managed to scale its unique strategic and creative culture across 9 global offices and 300+ designers, strategists, and technologists.

Transcript

2. Designit — Mikal Hallstrup Design leadership
 Experiences of 
 a strategic design firm UX SALON
3. 01 Designit 02 Why the world needs design 03 What is strategic design? 04 Design is about people 05 Our take on scale
4. 01 Designit 02 Why the world needs design 03 What is strategic design? 04 Design is about people 05 Our take on scale
5. 01 Designit 02 Why the world needs design 03 What is strategic design? 04 Design is about people 05 Our take on scale
6. 01 Designit 02 Why the world needs design 03 What is strategic design? 04 Design is about people 05 Our take on scale
7. 01 Designit 02 Why the world needs design 03 What is strategic design? 04 Design is about people 05 Our take on scale
8. Our dream Create a better future for everyone, with design.
9. Our plan We want to change and transform, with design.
10. Our goal Insert design into the global agenda, at the highest possible level, to maximise its impact.
11. Designing the ‘it’
12. Use these slide deck as a basis for your Designit slide decks.
13. Use these slide deck as a basis for your Designit slide decks.
17. 01 Designit 02 Why the world needs design 03 What is strategic design? 04 Design is about people 05 Our take on scale
18. Connected and confused
19. There’s no market for complicated Complicated
20. And because we keep doing crappy stuff…
23. Global usability crisis?
24. Prof. John Heskett, 1937 - 2014 Design is the human capacity to shape and make our environment in ways that satisfy our needs and give meaning to our lives.
25. 01 Designit 02 Why the world needs design 03 What is strategic design? 04 Design is about people 05 Our take on scale
26. Companies promise easy, but easy is hard
27. Now in Apple Store
28. iBank Come bank with us!
30. Future market There’s an increasing demand for 
 strategic design capabilities SMAC Soon Past Web Now Mobile Future Artificial intelligence Tomorrow Robotics Corporate innovation Technological opportunities User expectations Endless opportunity space
31. Strategic design process
32. Consumer electronics Designing products
33. Healthcare Designing medical devices
34. Healthcare Designing product- service experiences
35. Public healthcare Designing out waiting lines in breast cancer diagnostics.
36. Rethinking the immigration experience Public services
37. Healthcare Designing hearing aid app
38. Retail experiences Audi City digital car showroom
39. 1 Connected Products, services, spaces, and systems are connected, creating unified experiences 2 Cross-category Crosses established product and service categories 3 Collateral All digital and physical contact points are designed together to form the experience 4 Complex Many ’moving parts’ or inpredictability, e.g. global challenges, large systems, or emerging technology 5 Critical Necessary projects which deal with matters of great importance, e.g life, death, safety and risk,
 often in regulated areas Strategic design What do these projects have in common?
40. 01 Designit 02 Why the world needs design 03 What is strategic design? 04 Design is about people 05 Our take on scale
41. Designit is made of people 01
42. X-shaped people 02
43. Way back when — EXPERT
44. Today — T-SHAPED
45. Tomorrow — X-SHAPED
46. Magic
47. A ‘we’ company. No design divas 03
48. 01 Designit 02 Why the world needs design 03 What is strategic design? 04 Design is about people 05 Our take on scale
49. ‣ A partner, to scale with, globally ‣ A platform to scale on, globally ‣ Advanced technology ‣ Deliver as big as we can dream ‣ Magic at the intersection of technology and design The next part of our journey
50. Human-centric People first Desirability Simplification Create experiences Discovery focused Create new “The designer” System-centric System first Feasibility Featurising Optimise tools Delivery focused Improve existing “The engineer” Merging mindsets
51. + Design Engineering
52. Thanks Gracias Danke Tak Tack הדות 谢谢
53. Use these slide deck as a basis for your Designit slide decks.