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精益创业 Lean Startup

viphir
September 04, 2012

精益创业 Lean Startup

怎么知道你有一个可行的产品。。?How do you know if you have a viable product?

viphir

September 04, 2012
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  1. LEARN BUILD MEASURE IDEAS CODE DATA 为学习而创建 想法 建造 编码

    测量 数据 学习 优化每个循环的总 时间 目标是要得到验证 过的学习,不是去 打造 提示 Tuesday, September 4, 12
  2. This work is licensed under the Creative Commons Attribution-Share Alike

    3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA www.leanstartupmachine.com Validation Canvas Track Pivots 1st Pivot 2nd Pivot 3rd Pivot 4th Pivot Start ष൓ Riskiest Assumption ڄགቋ֥ۚࡌഡ Method ٚൔ Core Assumptions Assumptions that, if invalidated, will break the business Core assumption with highest level of uncertainty ҂ಒקྟቋ֥ۚނྏࡌഡb 3 methods of customer validation: exploration, pitch, concierge Do them in order. Prediction that if unmet would lead to invalidation. ೂݔીႵղ֞߶֝ᇁڎᆣ֥ყҩb Minimum Success Criterion 1 3 5 2 4 6 1 3 5 2 4 6 Project Name ཛଢ଀ӫ: Team Leader Name ؒӉྠ଀: Customer Hypothesis ग़޼ࡌഡ Problem Hypothesis ໙ีࡌഡ Solution Hypothesis ࢳथٚσࡌഡ Design Experiments ഡ࠹ൌဒ Track ۵ሶ Pivots Your hypothesis should be summarized in just 3 words. Write in ALL CAPS on a sticky note. For two-sided markets, focus on the riskiest customer type and its problem until validated. Clear all post-its from this area after the experiment is completed. Move your Riskiest Assumption, Method, & Minimum Success Criterion stickies into either invalidated or validated depending on the result. Stack them with the Riskiest Assumption on top. Invalidated Фڎᆣ Validated Фᆣൌ Results ࢲݔ GET OUT OF THE BLDG ሼԛ Ϸ܄ੌ ୆֥ࡌഡႋھࣇႨ۱ֆՍটሹࢲbᄝьదᆼഈႨնཿ඀ཿbؓႿච૫൧ӆđࠢᇏ ᄝቋႵڄག֥ग़޼ো྘ބః໙ีഈđᆰ֞ࡌഡФᆣൌb ൌဒປӮުđࡼ෮ႵьదᆼՖՎ౵თ၍Ԣb۴ऌࢲݔđࡼսі୆ቋႵڄག֥ࡌ ഡaٚൔބቋ֮Ӯۿѓሙ֥ьద၍֞Ⴗшڎᆣࠇᆣൌ֥ॿ۬ᇏbϜቋႵڄག֥ ࡌഡ٢ᄝഈ૫b ނྏࡌഡ ೂݔФڎᆣ߶௥ߊြༀ֥ࡌഡb ᇕग़޼ᆣൌ֥ٚൔğฐ෬đ๷ࡩđ ࢌڱbοඨ྽টb ቋ֮ Ӯۿ ѓሙ 验证帆布 下载链接:transi.st/resources Tuesday, September 4, 12
  3. Minimum Viable Product =最小功能来从[早期接纳者]或有远见的客户学习 • 烟雾测试登陆页面或广告词 • 每天花35元买谷歌的AdWords • 搜索引擎营销

    • 产品内分割测试 • 纸上原型产品 • 演示幻灯片产品 • 礼宾服务测试 • 批次衡量用户参与 MVP必须解决 现实问题 可能比你想像的 还要小 提示 每一¥都要争取最大 量的学习 Tuesday, September 4, 12
  4. [早期接纳者]有以下特征: 1. 顾客确认问题存在。 2. 顾客不会接受诸如“这就是生活”或者“它 超出了我的控制”的理由。 3. 顾客已经投入资源(时间、金钱、学 习)去试图解决这个问题。 4.

    顾客已经改变行为去试图解决这个问题。 5. 顾客不会让任何限制阻挡他们去解决这个问题。 — Cindy Alvarez, Yammer Product Manager, UX Tuesday, September 4, 12
  5. PIVOT类型 1. 客户需求轴转 : 同样的客户群,不同的问题 2. 客户细分轴转: 同样的问题,不同的客户群 3. 商业架构轴转:

    比如从高利润率/低成交量到低利润率/高成交量 4. 缩小型轴转: 专注于一个功能 5. 放大行轴转: 单一功能变成整个产品 6. 技术轴转: 同样的问题,不同的技术 7. 渠道轴转: 同样的问题和答案,不同顾客渠道 8. 平台轴转: 向第三方开放而成为一个平台 9. 价值捕获轴转: 比如从免费到免费增值模式 Tuesday, September 4, 12