#BBC18: Why You Should Care About What You’re Doing: Or, Lessons For Better Writing And Getting Paid For Your Work

#BBC18 Lightning Talk presented by Bryan Roth @bryandroth Bryan is the Director of the North American Guild of Beer Writers @NAGBW www.nagbw.org His blog is: https://thisiswhyimdrunk.blog/ He is a journalist who publishes his work via Good Beer Hunting, Beer Advocate, All About Beer and SevenFifty. He is an editor at Good Beer Hunting. He is also a really nice guy!

Transcript

1. A presentation by the guy standing in front of you Why You Should Care About What You’re Doing: Or, Lessons For Better Writing And Getting Paid For Your Work
2. Who the hell is this guy? Everything: @bryandroth • Blogger (This Is Why I’m Drunk) • Journalist (Good Beer Hunting, Beer Advocate, All About Beer, SevenFifty) • Editor (Good Beer Hunting, books) • Director, North American Guild of Beer Writers
4. Why you should care about what you’re doing
6. What does it mean to stand out?
8. Creating your audience
9. Knowing your audience
10. “If someone says it's raining and another person says it's dry, it's not your job to quote them both. Your job is to look out the fucking window and find out which is true." - Sally Claire via Jonathan Foster
11. People are looking to be entertained
14. Content of Interest • Devices and gadgets, popular science, design • Personal relations, children, celebrities • National politics, the economy What Prompts Clicks on Social Media • Post author: Name recognition • Community: Particular content for particular communities • Image: Videos, images, and photos attract Who, what, where, when, why matters
15. The part about getting paid
16. Pitching is a pain in the ass
17. ...but it’s necessary
19. Follow up: • Step 1: Create good #content • Step 2: Get #engagement • Step 3: ??? • Step 4: Profit
20. nagbw.org
21. Any questions?