#IFBC18: Pros in Practice: Where Marketers and Bloggers Converge

This panel will pair expert bloggers including Jenny Melrose, Kristen Chidsey and Toni Dash with successful marketing professionals from Zehnder Communications to discuss a range of topics pertaining to the integrated marketing necessary for success in blogging. Read more about our panelists here and the sessions below.

Google Analytics: “Make Sense of Data”
What can Google Analytics tell you about your blog? How can you use the data to help improve your traffic and grow brand?
Discussants: Kate Lundin, Associate Media Director, Zehnder Communications @zehndercom
SEO: “Those in the Know, Know SEO”
SEO is one of the biggest drivers of blog and website traffic. We’ll review some actionable steps to begin implementing SEO on your site today.
Discussants: Allison Stiel, Social Media Manager, Zehnder Communications @zehndercom
Social Media: “There’s an App for That”
It’s no secret that social media apps are a great way to enhance your brand, but are you using them efficiently and to the fullest potential? We’ll take a look at social media strategy, scheduling, do’s and don’ts and how to take it live!
Discussants: Allison Stiel, Social Media Manager, Zehnder Communications @zehndercom
Paid Media: “Media Blitz”
Looking to push your posts through paid media? It’s a valuable way to increase traffic and brand awareness. We’ll review how promoted posts, sponsored posts, geotargeting and AdWords can help you to advance to the next level.
Discussants: Kate Lundin, Associate Media Director, Zehnder Communications @zehndercom
Brand Pitches: “For Hire!”
Ultimately, we’d all love to make money doing what we love and working with brands is one way to do that. But how do we get started? Who do we contact? What do we say? We’ll help you simplify and strategize your brand patches to achieve success.
Discussants: Elliot Hutchinson, Public Relations Manager, Zehnder Communications @zehndercom
Media Relations: “Read all about it!”
Media coverage is a great way to garner free visibility and credibility! But how can you get in front of editors? Will they be interested in your story? We’ll talk media pitches, editorial calendars and how to make you and your brand a valuable source for local, regional or national media!
Discussants: Elliot Hutchinson, Public Relations Manager, Zehnder Communications @zehndercom

Transcript

1. PROS IN PRACTICE: WHERE MARKETERS AND BLOGGERS CONVERGE AUGUST 26, 2018
2. LET’S HAVE A CONVERSATION.
6. ABOUT THE MARKETERS (…AND ZEHNDER COMMUNICATIONS) ELLIOT HUTCHINSON PUBLIC RELATIONS MANAGER ELLEN ALTAMIRANO SOCIAL MEDIA MANAGER KATE LUNDIN ASSOCIATE MEDIA DIRECTOR
7. ABOUT THE BLOGGERS JENNY MELROSE JENNYMELROSE.COM KRISTEN CHIDSEY AMINDFULLMOM.COM TONI DASH BOULDERLOCAVORE.COM
8. GOOGLE ANALYTICS SEARCH ENGINE OPTIMIZATION SOCIAL MEDIA PAID MEDIA BRAND PITCHES MEDIA RELATIONS HOT TOPICS
9. GOOGLE ANALYTICS: “MAKE SENSE OF DATA”
10. WHAT CAN GOOGLE ANALYTICS TELL YOU ABOUT YOUR BLOG? HOW CAN YOU USE THE DATA TO HELP IMPROVE YOUR TRAFFIC AND GROW BRAND? GOOGLE ANALYTICS: “MAKE SENSE OF DATA”
11. SEO: “THOSE IN THE KNOW, KNOW SEO”
12. SEO: “THOSE IN THE KNOW, KNOW SEO” WHY IS SEO PROVEN TO BE ONE OF THE BIGGEST DRIVERS OF BLOG AND WEBSITE TRAFFIC? WHAT ARE SOME ACTIONABLE STEPS TO BEGIN IMPLEMENTING SEO ON YOUR SITE TODAY?
13. SOCIAL MEDIA: “THERE’S AN APP FOR THAT”
14. SOCIAL MEDIA: “THERE’S AN APP FOR THAT” ARE YOU USING SOCIAL MEDIA APPS TO THEIR FULLEST POTENTIAL TO EFFECTIVELY ENHANCE YOUR BRAND? WHAT ARE THE DOS AND DON’TS OF STRATEGY, SCHEDULING, AND TAKING YOUR CONTENT LIVE?
15. PAID MEDIA: “MEDIA BLITZ”
16. PAID MEDIA: “MEDIA BLITZ” HOW DO BRANDS AND CONTENT CREATORS INCREASE TRAFFIC AND BRAND AWARENESS THROUGH PAID MEDIA? HOW CAN PROMOTED POSTS, SPONSORED POSTS, GEO- TARGETING AND ADWORDS TAKE YOU TO THE NEXT LEVEL?
17. BRAND PITCHES: “FOR HIRE!”
18. BRAND PITCHES: “FOR HIRE!” HOW DO YOU GET STARTED? WHAT ARE SOME TIPS AND BEST PRACTICES TO CREATE A SIMPLIFIED BUT SUCCESSFUL BRAND PITCH STRATEGY?
19. MEDIA RELATIONS: “READ ALL ABOUT IT!”
20. MEDIA RELATIONS: “READ ALL ABOUT IT!” HOW CAN YOU GET IN FRONT OF WRITERS, EDITORS AND PRODUCERS? WHAT MAKES FOR A COMPELLING STORY? HOW DO BRANDS BECOME VALUABLE SOURCES FOR LOCAL, REGIONAL OR NATIONAL MEDIA?
21. LET’S KEEP THE CONVERSATION GOING.
22. QUESTIONS? FEEDBACK? COOL WAR STORIES? ALL THOUGHTS WELCOMED.
23. THANK YOU. #IFBC18