WMC19: Wine Media in China

WMC19: Wine Media in China

This session will explore the unusual approach to wine media and marketing in China – the traditional use of blogs is replaced by microblogging, subscription-based social media accounts, short video and livestreaming. Lean how the Chinese make use of transactional social media in their ecommerce and how their unique marketing approaches support these channels.


Beth Dorrough, Moderator
Jeson Chen, Founder of LVW
Leos Tian, WBO


Zephyr Conferences

October 11, 2019