Social Media and Campus Stores

A social media workshop for campus store marketers that I presented at the Independent College Bookstore Association's 2013 Annual Conference.

Transcript

1. social media & campus stores
4. #ICBA2013 @ericstoller
6. #ICBA2013 @EricStoller
7. #TaCo
10. Sorry  to  bother,  but  I'm  working  on  a   Taylor  Swift/Connor  Kennedy  item  and   we're  back  reporting  their  whereabouts.   You  tweeted  that  you  saw  them  dining   at  a  restaurant  on  Aug.  18th.  Would  you   mind  telling  me  what  restaurant  it  was   and  any  other  additional  details  you're   comfortable  providing?  How  they   seemed  etc.?  Please  let  me  know  if   you're  able  to  chat.   Carlos Greer PEOPLE Magazine
11. what social media are you using?
13. be strategic
14. do you have a plan?
16. R.O.I & R.O.C
25. build around social media
26. what we do social media
27. :-) social media
28. be collaborative
29. identify champions
31. conversations
40. 1,000,000,000 Nine years old, no longer a fad.
54. what works for you?
55. 4 billion views per day
58. be real
60. storytelling
65. how are you using YouTube?
66. time for a break?
67. 140 characters
68. simply powerful
74. why ?
75. listening
90. why do you tweet?
91. engage
108. customer service
110. limit promotion
111. 50% or less
114. optimize
122. data
134. what else?
146. 75%
148. digital sandbox
150. questions?
151. ericstoller@gmail.com ericstoller.com