Front End Strategy of YOOX NET-A-PORTER GROUP

Group portfolio overview, technical strategy, market trends, value of user research. This deck is equally applicable for the technology and business categories.

Transcript

1. Front End Strategy
   Irina Tsyganok- Full Stack Software Developer
   @itsyganok
   

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2. TAKING FASHION ONLINE
   

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3. TAKING FASHION ONLINE
   Anywhere
   

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4. TAKING FASHION ONLINE
   Anytime
   Anywhere
   

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5. TAKING FASHION ONLINE
   Anytime
   Now
   Anywhere
   

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6. YOOX NET-A-PORTER GROUP
   World’s Leading Online Luxury Fashion Retailer
   

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7. YNAP IN NUMBERS
   • 1000 large in-house technical team
   • 80 nationalities
   • Offices in London, Milan, Bologna,
   NYC, Hong Kong, Shanghai, Tokyo
   • 180 countries
   • 11 languages
   • 10 currencies
   • 3900 employees
   

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8. COMMERCE
   

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9. CONTENT
   

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10. ONLINE FLAGSHIP STORES
    

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11. YOOX NET-A-PORTER GROUP
    World’s Leading Online Luxury Fashion Retailer
    1 order processed every 4 seconds
    4.4M pictures shot
    8.7M items stocked worldwide
    7M orders shipped
    

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12. OUR DNA
    A Technology Company Selling Luxury Experiences
    

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13. ONLINE vs BRICKS & MORTAR
    

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14. ONLINE IS A WHOLE NEW AVENUE
    

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15. ONLINE IS A WHOLE NEW AVENUE
    

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16. MOBILE
    “WHEN I started Yoox, you still had to unplug
    the lead from your phone and plug into the
    computer and dial in and get that awful noise.
    They were right to be reluctant to try e-
    commerce.”
    - Federico Marchetti, Founder of YOOX
    

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17. MOBILE
    

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18. MOBILE…
    33% of online commerce
    in the US
    40% of online commerce
    worldwide
    

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19. …GET IT RIGHT!
    91% quit if their needs are not met
    66% take negative actions on brand
    29% will go elsewhere
    

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20. PRINCIPLES
    

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21. CONTENT & SERVICE
    

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22. CONTENT
    

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23. SERVICE
    

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24. CUSTOMER-CENTRIC APPROACH
    

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25. MAKE A GOOD IMPRESSION…
    

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26. …AT SCALE
    • 2M Loyal Customers
    

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27. …AT SCALE
    • 2M Loyal Customers
    • 27M Unique Visitors
    

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28. …AT SCALE
    • 2M Loyal Customers
    • 27M Unique Visitors
    • 180 Countries
    

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29. 0.05 Seconds
    FAST!
    

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30. DATA-DRIVEN STRATEGY
    

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31. HARNESSING DATA
    Analytics
    Customer Feedback
    

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32. LISTEN TO YOUR CUSTOMER
    

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33. LISTEN TO YOUR CUSTOMER
    Insight Panel
    

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34. LISTEN TO YOUR CUSTOMER
    Insight Panel
    Usability Lab
    

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35. LISTEN TO YOUR CUSTOMER
    Insight Panel
    Usability Lab
    Online A/B Testing
    

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36. LISTEN TO YOUR CUSTOMER
    Insight Panel
    Usability Lab
    Online A/B Testing
    Voice of the Customer
    

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37. VALIDATE ASSUMPTIONS
    • Who are they?
    

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38. VALIDATE ASSUMPTIONS
    • Who are they?
    • What do they want?
    

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39. VALIDATE ASSUMPTIONS
    • Who are they?
    • What do they want?
    • When do they want it?
    

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40. SMART DATA
    

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41. PERSONALISATION
    

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42. VALUE OF PERSONALISATION
    • 56% would consider a brand if receiving personalised incentive
    • 48% Millennials expect brands to personalise offers
    • 39% Millennials go out of their way to receive such offer
    

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43. EXAMPLES OF PERSONALISATION
    • Mobile
    • Recommendation engine
    • Targeted Marketing
    

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44. Think Big, Start Small & Start Now
    

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45. WE SHARE OUR INNOVATION
    Hour of Code | Grad Scheme | Hack Days | Event hosting | Women in Tech | Academia
    

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46. @irinatsyganok
    www.itsyganok.com
    THANK YOU
    

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