Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Front End Strategy of YOOX NET-A-PORTER GROUP

Irina Tsyganok
December 02, 2016

Front End Strategy of YOOX NET-A-PORTER GROUP

Group portfolio overview, technical strategy, market trends, value of user research. This deck is equally applicable for the technology and business categories.

Irina Tsyganok

December 02, 2016

More Decks by Irina Tsyganok

Other Decks in Business


  1. YNAP IN NUMBERS • 1000 large in-house technical team •

    80 nationalities • Offices in London, Milan, Bologna, NYC, Hong Kong, Shanghai, Tokyo • 180 countries • 11 languages • 10 currencies • 3900 employees
  2. YOOX NET-A-PORTER GROUP World’s Leading Online Luxury Fashion Retailer 1

    order processed every 4 seconds 4.4M pictures shot 8.7M items stocked worldwide 7M orders shipped
  3. MOBILE “WHEN I started Yoox, you still had to unplug

    the lead from your phone and plug into the computer and dial in and get that awful noise. They were right to be reluctant to try e- commerce.” - Federico Marchetti, Founder of YOOX
  4. …GET IT RIGHT! 91% quit if their needs are not

    met 66% take negative actions on brand 29% will go elsewhere
  5. VALUE OF PERSONALISATION • 56% would consider a brand if

    receiving personalised incentive • 48% Millennials expect brands to personalise offers • 39% Millennials go out of their way to receive such offer
  6. WE SHARE OUR INNOVATION Hour of Code | Grad Scheme

    | Hack Days | Event hosting | Women in Tech | Academia