Front End Strategy of YOOX NET-A-PORTER GROUP

Group portfolio overview, technical strategy, market trends, value of user research. This deck is equally applicable for the technology and business categories.

1. Front End Strategy Irina Tsyganok- Full Stack Software Developer @itsyganok
2. TAKING FASHION ONLINE
3. TAKING FASHION ONLINE Anywhere
4. TAKING FASHION ONLINE Anytime Anywhere
5. TAKING FASHION ONLINE Anytime Now Anywhere
6. YOOX NET-A-PORTER GROUP World’s Leading Online Luxury Fashion Retailer
7. YNAP IN NUMBERS • 1000 large in-house technical team • 80 nationalities • Offices in London, Milan, Bologna, NYC, Hong Kong, Shanghai, Tokyo • 180 countries • 11 languages • 10 currencies • 3900 employees
8. COMMERCE
9. CONTENT
10. ONLINE FLAGSHIP STORES
11. YOOX NET-A-PORTER GROUP World’s Leading Online Luxury Fashion Retailer 1 order processed every 4 seconds 4.4M pictures shot 8.7M items stocked worldwide 7M orders shipped
12. OUR DNA A Technology Company Selling Luxury Experiences
13. ONLINE vs BRICKS & MORTAR
14. ONLINE IS A WHOLE NEW AVENUE
15. ONLINE IS A WHOLE NEW AVENUE
16. MOBILE “WHEN I started Yoox, you still had to unplug the lead from your phone and plug into the computer and dial in and get that awful noise. They were right to be reluctant to try e- commerce.” - Federico Marchetti, Founder of YOOX
17. MOBILE
18. MOBILE… 33% of online commerce in the US 40% of online commerce worldwide
19. …GET IT RIGHT! 91% quit if their needs are not met 66% take negative actions on brand 29% will go elsewhere
20. PRINCIPLES
21. CONTENT & SERVICE
22. CONTENT
23. SERVICE
24. CUSTOMER-CENTRIC APPROACH
25. MAKE A GOOD IMPRESSION…
26. …AT SCALE • 2M Loyal Customers
27. …AT SCALE • 2M Loyal Customers • 27M Unique Visitors
28. …AT SCALE • 2M Loyal Customers • 27M Unique Visitors • 180 Countries
29. 0.05 Seconds FAST!
30. DATA-DRIVEN STRATEGY
31. HARNESSING DATA Analytics Customer Feedback
32. LISTEN TO YOUR CUSTOMER
33. LISTEN TO YOUR CUSTOMER Insight Panel
34. LISTEN TO YOUR CUSTOMER Insight Panel Usability Lab
35. LISTEN TO YOUR CUSTOMER Insight Panel Usability Lab Online A/B Testing
36. LISTEN TO YOUR CUSTOMER Insight Panel Usability Lab Online A/B Testing Voice of the Customer
37. VALIDATE ASSUMPTIONS • Who are they?
38. VALIDATE ASSUMPTIONS • Who are they? • What do they want?
39. VALIDATE ASSUMPTIONS • Who are they? • What do they want? • When do they want it?
40. SMART DATA
41. PERSONALISATION
42. VALUE OF PERSONALISATION • 56% would consider a brand if receiving personalised incentive • 48% Millennials expect brands to personalise offers • 39% Millennials go out of their way to receive such offer
43. EXAMPLES OF PERSONALISATION • Mobile • Recommendation engine • Targeted Marketing
44. Think Big, Start Small & Start Now
45. WE SHARE OUR INNOVATION Hour of Code | Grad Scheme | Hack Days | Event hosting | Women in Tech | Academia
46. @irinatsyganok www.itsyganok.com THANK YOU