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The 17 Most Embarrassing Mistakes You’re Making With News Releases: What P.R. Pros Can Learn From Today’s Buzziest News Outlets

The 17 Most Embarrassing Mistakes You’re Making With News Releases: What P.R. Pros Can Learn From Today’s Buzziest News Outlets

“I’d love to read your news release.” Said no one ever.

Why is the news release — a staple of the P.R. industry — so unloved? Hint: It’s not the sin. It’s the sinner.

That is, there’s nothing wrong with the document per se. It’s the way we’re using it that rubs reporters the wrong way.

Why does no one share your releases through social media? Why do they generate so little pick-up by the press? Why do your own eyes glaze over them?

Let me walk through the most embarrassing mistakes P.R. pros make in the most elemental P.R. document.

Jonathan Rick

July 20, 2018
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  1. CONTACT
    Jonathan Rick
    [email protected]
    FOR IMMEDIATE RELEASE
    September 28, 2022
    JonathanRickPresentations.com
    What P.R. pros can learn from
    today’s buzziest news outlets
    The 17 Most Embarrassing
    Mistakes You’re Making
    In Your News Releases

    View full-size slide

  2. Set the Table
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    [email protected]
    View in browser

    View full-size slide

  3. Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    [email protected]
    Whet Their Appetite
    View in browser

    View full-size slide

  4. Let’s Eat
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    [email protected]
    View in browser

    View full-size slide

  5. Leave Room for Dessert
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    [email protected]
    View in browser

    View full-size slide

  6. Don’t Neglect a Digestif
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    [email protected]
    View in browser

    View full-size slide

  7. Set the Table
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    [email protected]
    View in browser

    View full-size slide

  8. flacks
    vs.
    hacks
    02

    View full-size slide

  9. “There is no greater waste of time than the average
    news release. It’s overloaded with cotton-headed
    marketing language, the way your mom crams bug-
    spray cans into a summer-camp suitcase. Never
    have so many, written so much, saying so little,
    to be read by so few.”
    — MICHAEL LONG

    View full-size slide

  10. Whet Their Appetite
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    [email protected]
    View in browser

    View full-size slide

  11. a landing page
    03

    View full-size slide

  12. “I can’t tell you how often I get a news release
    I’d consider tweeting but it has no direct U.R.L.
    The info is interesting but it’s not something
    I’d write up. Still a win if I tweet it, right?”
    — RUSSELL WORKING

    View full-size slide

  13. or this?
    this?
    Contacts:
    Toby Ziegler
    (734) 524-6623
    Sam Seaborn
    (734) 524-6678
    Contacts:
    For Interviews With
    President Bartlet
    Toby Ziegler
    (734) 524-6623
    For Everything Else
    Sam Seaborn
    (734) 524-6678

    View full-size slide

  14. or this?
    this?
    Contacts:
    Toby Ziegler
    (734) 524-6623
    Sam Seaborn
    (734) 524-6678
    Contacts:
    For Interviews With
    President Bartlet
    Toby Ziegler
    (734) 524-6623
    For Everything Else
    Sam Seaborn
    (734) 524-6678

    View full-size slide

  15. or this?
    this?
    Nathan’s Applauds
    F.D.A. Findings
    on Hot Dogs
    5 Ways the F.D.A.
    Just Made Hot
    Dogs Healthier

    View full-size slide

  16. or this?
    this?
    New Study Ranks Top
    U.S. Cities for Bedbug
    Infestations
    These Are the Cities
    With the Most Bed
    Bugs Right Now

    View full-size slide

  17. or this?
    this?
    New A.C.L.U. Report
    Reveals That F.B.I. Uses
    Malware for Surveillance
    The F.B.I. Can Secretly
    Turn on Your Laptop
    Camera Without Turning
    on the Indicator Light

    View full-size slide

  18. SASC Chairman John
    McCain on Trump-
    Putin Meeting
    “Today’s press conference
    in Helsinki was one of the
    most disgraceful performances
    by an American president
    in memory. The damage
    inflicted by President Trump’s
    naiveté, egotism, false
    equivalence, and sympathy
    for autocrats is difficult
    to calculate.”

    View full-size slide

  19. subheadline
    06

    View full-size slide

  20. Guess what?
    So what?
    Nascar Now Partners
    With 1 in Every 4
    Companies in the
    Fortune 500
    Subheadline
    Headline
    For the third year
    in a row, corporate
    sponsorships continue
    to skyrocket.
    Part Purpose Example

    View full-size slide

  21. Business
    Tech
    Last project of
    outgoing C.E.O.,
    Stan Russell
    Acme Releases
    Groundbreaking
    Shovel
    Acme Releases
    Groundbreaking
    Shovel
    First tool built
    at all-robot plant
    Headline Audience Subheadline

    View full-size slide

  22. bulleted takeaways
    07

    View full-size slide

  23. Let’s Eat
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    [email protected]
    View in browser

    View full-size slide

  24. or this?
    this?
    The Constitution permits eminent
    domain only under certain
    conditions. For example, there
    must be just compensation,
    and the property must be put to
    public, rather than private, use.
    Of the 189 cases of eminent
    domain last year, courts found
    that 160 failed to meet these
    criteria. The worst abuses
    occurred in 6 states: Connecticut,
    Florida, Illinois, Kansas, Nevada,
    and New York.

    View full-size slide

  25. or this?
    this?
    The SOAR Act would give
    scholarships to underprivileged
    kids in Washington, D.C., so they
    can attend the private school
    of their choice.
    The numbers paint a dire picture:
    In 2016, 2,349 students applied
    for just 234 SOAR scholarships.

    View full-size slide

  26. or this?
    this?
    Christine M. McCarthy has been
    named Senior Executive Vice
    President and Chief Financial
    Officer and Kevin Mayer has been
    named Senior Executive Vice
    President and Chief Strategy
    Officer of the Walt Disney
    Company, effective immediately,
    it was announced today by Robert
    A. Iger, Chairman and Chief
    Executive Officer.
    Christine M. McCarthy has been
    named Senior Executive Vice
    President and Chief Financial
    Officer and Kevin Mayer has been
    named Senior Executive Vice
    President and Chief Strategy
    Officer of the Walt Disney
    Company, effective immediately,
    it was announced today by Robert
    A. Iger, Chairman and Chief
    Executive Officer.

    View full-size slide

  27. or this?
    this?
    Apple today previewed iOS 11,
    a major update to the world’s most
    advanced mobile operating
    system, bringing new experiences
    and hundreds of features to
    iPhone and iPad this fall. iOS 11
    is the biggest software release
    ever for iPad, with powerful
    multitasking features, the Files
    app and more ways to use Apple
    Pencil.
    Apple today previewed iOS 11,
    a major update to the world’s most
    advanced mobile operating
    system, bringing new experiences
    and hundreds of features to
    iPhone and iPad this fall. iOS 11
    is the biggest software release
    ever for iPad, with powerful
    multitasking features, the Files
    app and more ways to use Apple
    Pencil.

    View full-size slide

  28. “Republicans are as
    serious about fiscal
    responsibility as Paris
    Hilton is about
    modesty.”
    — Marshall Wittmann
    “It’s like trying to fill
    the bathtub with
    the drain open.”
    — Mary Johnson
    “You’re spammed if
    you do, spammed
    if you don’t.”
    — Timothy Muris
    “Is it possible to be
    quoted yawning?”
    — Philippe Reines

    View full-size slide

  29. or this?
    this?
    “In 2014 we launched T Brand
    Studio with a small team that
    focused on creating branded
    content at a level of quality people
    expect from the New York Times.
    That talented team of designers,
    writers, producers, developers and
    strategists has grown four-fold in
    the last year, and we’re excited to
    bring our market-leading expertise
    to international advertisers.”
    “Last year, we were a risky
    experiment. Today, we’re an
    indispensable — and soon
    international — moneymaker.”

    View full-size slide

  30. or this?
    this?
    There are some things you just
    can’t get out of your head.
    A pop song, a line from a movie…
    a spicy chicken sandwich?
    When it comes to crave-ability,
    Wendy’s Spicy Chicken Sand-
    wich always hits the spot.
    There are some things
    you just can’t get
    out of your head.
    A pop song, a line
    from a movie… a spicy
    chicken sandwich? When
    it comes to crave-ability, Wendy’s
    Spicy Chicken Sandwich always
    hits the spot.

    View full-size slide

  31. or this?
    this?
    The U.S. Chamber of Commerce
    today launched a $5 million ad
    blitz in dozens of congressional
    districts across the country to
    support reauthorization of the
    Export-Import Bank.
    The ads can be viewed here.
    The U.S. Chamber of Commerce
    today launched a $5 million ad
    blitz in dozens of congressional
    districts across the country to
    support reauthorization of the
    Export-Import Bank.

    View full-size slide

  32. or this?
    this?

    View full-size slide

  33. Leave Room for Dessert
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    [email protected]
    View in browser

    View full-size slide

  34. logistical info
    12

    View full-size slide

  35. or this?
    this?
    Our Q2 2017 earnings call will
    take place on July 1, 2017,
    from 10 - 11 A.M. E.S.T., at
    http://exxon.com/media/2017/Q2.
    Our Q2 2017 earnings call
    will take place as follows:
    DATE
    July 1, 2017
    TIME
    10 – 11 A.M. E.S.T.
    LOCATION
    http://exxon.com/media/2017/Q2

    View full-size slide

  36. Don’t Neglect a Digestif
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    [email protected]
    View in browser

    View full-size slide

  37. subject line
    13

    View full-size slide

  38. subject line
    headline
    Nascar Now Partners
    With 1 in Every
    4 Companies in
    the Fortune 500
    Guess which sports
    association now
    partners with 25%
    of the Fortune 500?
    Question

    View full-size slide

  39. subject line
    subheadline
    Last project of outgoing
    C.E.O., Stan Russell
    Lilly, Do your readers
    know about Stan
    Russell’s farewell
    project?
    Their Nam
    e

    View full-size slide

  40. subject line
    quote
    “Today, we’re an
    indispensable — and
    soon international —
    moneymaker for the
    company.”
    Meet the N.Y.T.’s New
    “Indispensable Money-
    maker”
    Im
    m
    ediacy

    View full-size slide

  41. social media
    14

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  42. twitter facebook
    Michael Irvin & Jerry Rice
    Named 2016 Pro Bowl
    Legends Captains
    headline
    Congratulations to
    @michaelirvin88 and
    @JerryRice, the 2016 Pro
    Bowl Legends Captains!
    We just named these
    two Hall of Famers
    the legends captains
    for the 2016 Pro Bowl.
    (Hint: They’re both
    wide receivers.)

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  43. Read
    Index Share

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  44. blog post
    news release
    Bloomberg L.P. and Michael
    R. Bloomberg, its founder and
    majority shareholder, announced
    today that Daniel L. Doctoroff will
    be stepping aside from his role
    as President and Chief Executive
    Officer of the company effective
    at the end of this year. Bloomberg
    L.P. will not name a replacement,
    but rather will again be led by
    Mr. Bloomberg with support
    from the existing leadership team.
    A little less than seven years ago,
    Mike Bloomberg bestowed on me
    the greatest honor possible: He
    entrusted me with his company.
    It is with great pride that I now
    turn it back to him. At the end
    of this year, I will step aside
    as the President and C.E.O.
    of Bloomberg L.P., and Mike
    will once again assume the helm
    of the company he founded.

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  45. @jrick
    jonathanrick.com/
    newsletter
    jonathanrick
    presentations.com

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