The 17 Most Embarrassing Mistakes You’re Making With News Releases: What P.R. Pros Can Learn From Today’s Buzziest News Outlets

“I’d love to read your news release.” Said no one ever.

Why is the news release — a staple of the P.R. industry — so unloved? Hint: It’s not the sin. It’s the sinner.

That is, there’s nothing wrong with the document per se. It’s the way we’re using it that rubs reporters the wrong way.

Why does no one share your releases through social media? Why do they generate so little pick-up by the press? Why do your own eyes glaze over them?

Let me walk through the most embarrassing mistakes P.R. pros make in the most elemental P.R. document.

Transcript

1. CONTACT
   Jonathan Rick
   hi@jonathanrick.com
   FOR IMMEDIATE RELEASE
   September 28, 2022
   JonathanRickPresentations.com
   What P.R. pros can learn from
   today’s buzziest news outlets
   The 17 Most Embarrassing
   Mistakes You’re Making
   In Your News Releases
   

   View Slide

2. View Slide

3. View Slide

4. View Slide

5. View Slide

6. View Slide

7. vs.
   

   View Slide

8. Set the Table
   Quantis to Join B.C.G.
   to Accelerate Sustainable Transformation
   Deal will strengthen climate expertise.
   v Quantis helps global companies to better understand their climate, biodiversity,
   water, land, and plastics footprints; and develops and delivers bespoke strategies to
   align with the planet’s boundaries.
   v Together, B.C.G. and Quantis will lead the global transformation toward a new
   planetary economy in which business gives nature a seat at the table
   BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
   consultancy, today announced a deal to acquire Quantis, a pioneering environmental
   sustainability consultancy. The parties expect the acquisition to close later this month.
   Quantis was founded in 2006 and has since grown to more than 250 environmental
   experts and transformation specialists primarily based in Europe and the U.S. The
   consultancy has a record of implementing a science-based, systems-level approach to
   help companies achieve sustainability transformations.
   “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
   offers,” said Christoph Schweizer, B.C.G.’s chief executive.
   “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
   expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
   executive.
   About B.C.G.
   The Boston Consulting Group partners with leaders in business and society to tackle
   their most important challenges and capture their greatest opportunities.
   About Quantis
   Quantis helps leading organizations that are serious about reducing their environmental
   footprint future-proof their businesses and prosper in a new planetary economy.
   FOR IMMEDIATE RELEASE CONTACT
   September 15, 2022 Brian Bannister
   bannister.brian@bcg.com
   View in browser
   

   View Slide

9. Quantis to Join B.C.G.
   to Accelerate Sustainable Transformation
   Deal will strengthen climate expertise.
   v Quantis helps global companies to better understand their climate, biodiversity,
   water, land, and plastics footprints; and develops and delivers bespoke strategies to
   align with the planet’s boundaries.
   v Together, B.C.G. and Quantis will lead the global transformation toward a new
   planetary economy in which business gives nature a seat at the table
   BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
   consultancy, today announced a deal to acquire Quantis, a pioneering environmental
   sustainability consultancy. The parties expect the acquisition to close later this month.
   Quantis was founded in 2006 and has since grown to more than 250 environmental
   experts and transformation specialists primarily based in Europe and the U.S. The
   consultancy has a record of implementing a science-based, systems-level approach to
   help companies achieve sustainability transformations.
   “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
   offers,” said Christoph Schweizer, B.C.G.’s chief executive.
   “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
   expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
   executive.
   About B.C.G.
   The Boston Consulting Group partners with leaders in business and society to tackle
   their most important challenges and capture their greatest opportunities.
   About Quantis
   Quantis helps leading organizations that are serious about reducing their environmental
   footprint future-proof their businesses and prosper in a new planetary economy.
   FOR IMMEDIATE RELEASE CONTACT
   September 15, 2022 Brian Bannister
   bannister.brian@bcg.com
   Whet Their Appetite
   View in browser
   

   View Slide

10. Let’s Eat
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    bannister.brian@bcg.com
    View in browser
    

    View Slide

11. Leave Room for Dessert
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    bannister.brian@bcg.com
    View in browser
    

    View Slide

12. Don’t Neglect a Digestif
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    bannister.brian@bcg.com
    View in browser
    

    View Slide

13. Set the Table
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    bannister.brian@bcg.com
    View in browser
    

    View Slide

14. purpose
    01
    

    View Slide

15. FOMO
    

    View Slide

16. flacks
    vs.
    hacks
    02
    

    View Slide

17. “There is no greater waste of time than the average
    news release. It’s overloaded with cotton-headed
    marketing language, the way your mom crams bug-
    spray cans into a summer-camp suitcase. Never
    have so many, written so much, saying so little,
    to be read by so few.”
    — MICHAEL LONG
    

    View Slide

18. View Slide

19. View Slide

20. Whet Their Appetite
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    bannister.brian@bcg.com
    View in browser
    

    View Slide

21. a landing page
    03
    

    View Slide

22. “I can’t tell you how often I get a news release
    I’d consider tweeting but it has no direct U.R.L.
    The info is interesting but it’s not something
    I’d write up. Still a win if I tweet it, right?”
    — RUSSELL WORKING
    

    View Slide

23. View Slide

24. contacts
    04
    

    View Slide

25. or this?
    this?
    Contacts:
    Toby Ziegler
    (734) 524-6623
    Sam Seaborn
    (734) 524-6678
    Contacts:
    For Interviews With
    President Bartlet
    Toby Ziegler
    (734) 524-6623
    For Everything Else
    Sam Seaborn
    (734) 524-6678
    

    View Slide

26. or this?
    this?
    Contacts:
    Toby Ziegler
    (734) 524-6623
    Sam Seaborn
    (734) 524-6678
    Contacts:
    For Interviews With
    President Bartlet
    Toby Ziegler
    (734) 524-6623
    For Everything Else
    Sam Seaborn
    (734) 524-6678
    

    View Slide

27. View Slide

28. headline
    05
    

    View Slide

29. or this?
    this?
    Nathan’s Applauds
    F.D.A. Findings
    on Hot Dogs
    5 Ways the F.D.A.
    Just Made Hot
    Dogs Healthier
    

    View Slide

30. or this?
    this?
    New Study Ranks Top
    U.S. Cities for Bedbug
    Infestations
    These Are the Cities
    With the Most Bed
    Bugs Right Now
    

    View Slide

31. or this?
    this?
    New A.C.L.U. Report
    Reveals That F.B.I. Uses
    Malware for Surveillance
    The F.B.I. Can Secretly
    Turn on Your Laptop
    Camera Without Turning
    on the Indicator Light
    

    View Slide

32. View Slide

33. SASC Chairman John
    McCain on Trump-
    Putin Meeting
    “Today’s press conference
    in Helsinki was one of the
    most disgraceful performances
    by an American president
    in memory. The damage
    inflicted by President Trump’s
    naiveté, egotism, false
    equivalence, and sympathy
    for autocrats is difficult
    to calculate.”
    

    View Slide

34. subheadline
    06
    

    View Slide

35. Guess what?
    So what?
    Nascar Now Partners
    With 1 in Every 4
    Companies in the
    Fortune 500
    Subheadline
    Headline
    For the third year
    in a row, corporate
    sponsorships continue
    to skyrocket.
    Part Purpose Example
    

    View Slide

36. Business
    Tech
    Last project of
    outgoing C.E.O.,
    Stan Russell
    Acme Releases
    Groundbreaking
    Shovel
    Acme Releases
    Groundbreaking
    Shovel
    First tool built
    at all-robot plant
    Headline Audience Subheadline
    

    View Slide

37. bulleted takeaways
    07
    

    View Slide

38. View Slide

39. View Slide

40. Let’s Eat
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    bannister.brian@bcg.com
    View in browser
    

    View Slide

41. facts
    08
    

    View Slide

42. View Slide

43. or this?
    this?
    The Constitution permits eminent
    domain only under certain
    conditions. For example, there
    must be just compensation,
    and the property must be put to
    public, rather than private, use.
    Of the 189 cases of eminent
    domain last year, courts found
    that 160 failed to meet these
    criteria. The worst abuses
    occurred in 6 states: Connecticut,
    Florida, Illinois, Kansas, Nevada,
    and New York.
    

    View Slide

44. or this?
    this?
    The SOAR Act would give
    scholarships to underprivileged
    kids in Washington, D.C., so they
    can attend the private school
    of their choice.
    The numbers paint a dire picture:
    In 2016, 2,349 students applied
    for just 234 SOAR scholarships.
    

    View Slide

45. links
    09
    

    View Slide

46. or this?
    this?
    Christine M. McCarthy has been
    named Senior Executive Vice
    President and Chief Financial
    Officer and Kevin Mayer has been
    named Senior Executive Vice
    President and Chief Strategy
    Officer of the Walt Disney
    Company, effective immediately,
    it was announced today by Robert
    A. Iger, Chairman and Chief
    Executive Officer.
    Christine M. McCarthy has been
    named Senior Executive Vice
    President and Chief Financial
    Officer and Kevin Mayer has been
    named Senior Executive Vice
    President and Chief Strategy
    Officer of the Walt Disney
    Company, effective immediately,
    it was announced today by Robert
    A. Iger, Chairman and Chief
    Executive Officer.
    

    View Slide

47. or this?
    this?
    Apple today previewed iOS 11,
    a major update to the world’s most
    advanced mobile operating
    system, bringing new experiences
    and hundreds of features to
    iPhone and iPad this fall. iOS 11
    is the biggest software release
    ever for iPad, with powerful
    multitasking features, the Files
    app and more ways to use Apple
    Pencil.
    Apple today previewed iOS 11,
    a major update to the world’s most
    advanced mobile operating
    system, bringing new experiences
    and hundreds of features to
    iPhone and iPad this fall. iOS 11
    is the biggest software release
    ever for iPad, with powerful
    multitasking features, the Files
    app and more ways to use Apple
    Pencil.
    

    View Slide

48. quotes
    10
    

    View Slide

49. “Republicans are as
    serious about fiscal
    responsibility as Paris
    Hilton is about
    modesty.”
    — Marshall Wittmann
    “It’s like trying to fill
    the bathtub with
    the drain open.”
    — Mary Johnson
    “You’re spammed if
    you do, spammed
    if you don’t.”
    — Timothy Muris
    “Is it possible to be
    quoted yawning?”
    — Philippe Reines
    

    View Slide

50. View Slide

51. or this?
    this?
    “In 2014 we launched T Brand
    Studio with a small team that
    focused on creating branded
    content at a level of quality people
    expect from the New York Times.
    That talented team of designers,
    writers, producers, developers and
    strategists has grown four-fold in
    the last year, and we’re excited to
    bring our market-leading expertise
    to international advertisers.”
    “Last year, we were a risky
    experiment. Today, we’re an
    indispensable — and soon
    international — moneymaker.”
    

    View Slide

52. visuals
    11
    

    View Slide

53. View Slide

54. or this?
    this?
    There are some things you just
    can’t get out of your head.
    A pop song, a line from a movie…
    a spicy chicken sandwich?
    When it comes to crave-ability,
    Wendy’s Spicy Chicken Sand-
    wich always hits the spot.
    There are some things
    you just can’t get
    out of your head.
    A pop song, a line
    from a movie… a spicy
    chicken sandwich? When
    it comes to crave-ability, Wendy’s
    Spicy Chicken Sandwich always
    hits the spot.
    

    View Slide

55. or this?
    this?
    The U.S. Chamber of Commerce
    today launched a $5 million ad
    blitz in dozens of congressional
    districts across the country to
    support reauthorization of the
    Export-Import Bank.
    The ads can be viewed here.
    The U.S. Chamber of Commerce
    today launched a $5 million ad
    blitz in dozens of congressional
    districts across the country to
    support reauthorization of the
    Export-Import Bank.
    

    View Slide

56. or this?
    this?
    

    View Slide

57. View Slide

58. View Slide

59. Leave Room for Dessert
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    bannister.brian@bcg.com
    View in browser
    

    View Slide

60. logistical info
    12
    

    View Slide

61. or this?
    this?
    Our Q2 2017 earnings call will
    take place on July 1, 2017,
    from 10 - 11 A.M. E.S.T., at
    http://exxon.com/media/2017/Q2.
    Our Q2 2017 earnings call
    will take place as follows:
    DATE
    July 1, 2017
    TIME
    10 – 11 A.M. E.S.T.
    LOCATION
    http://exxon.com/media/2017/Q2
    

    View Slide

62. the end
    13
    

    View Slide

63. ###
    -30-
    or
    

    View Slide

64. ###
    -30-
    or
    

    View Slide

65. Don’t Neglect a Digestif
    Quantis to Join B.C.G.
    to Accelerate Sustainable Transformation
    Deal will strengthen climate expertise.
    v Quantis helps global companies to better understand their climate, biodiversity,
    water, land, and plastics footprints; and develops and delivers bespoke strategies to
    align with the planet’s boundaries.
    v Together, B.C.G. and Quantis will lead the global transformation toward a new
    planetary economy in which business gives nature a seat at the table
    BOSTON — The Boston Consulting Group (B.C.G.), the leading global strategy
    consultancy, today announced a deal to acquire Quantis, a pioneering environmental
    sustainability consultancy. The parties expect the acquisition to close later this month.
    Quantis was founded in 2006 and has since grown to more than 250 environmental
    experts and transformation specialists primarily based in Europe and the U.S. The
    consultancy has a record of implementing a science-based, systems-level approach to
    help companies achieve sustainability transformations.
    “Many of the C.E.O.s I speak to are looking for the kind of deep expertise that Quantis
    offers,” said Christoph Schweizer, B.C.G.’s chief executive.
    “Combining B.C.G.’s extensive industry knowledge with Quantis’ deep scientific
    expertise will create an unstoppable force,” said Dimitri Caudrelier, Quantis’s chief
    executive.
    About B.C.G.
    The Boston Consulting Group partners with leaders in business and society to tackle
    their most important challenges and capture their greatest opportunities.
    About Quantis
    Quantis helps leading organizations that are serious about reducing their environmental
    footprint future-proof their businesses and prosper in a new planetary economy.
    FOR IMMEDIATE RELEASE CONTACT
    September 15, 2022 Brian Bannister
    bannister.brian@bcg.com
    View in browser
    

    View Slide

66. subject line
    13
    

    View Slide

67. subject line
    headline
    Nascar Now Partners
    With 1 in Every
    4 Companies in
    the Fortune 500
    Guess which sports
    association now
    partners with 25%
    of the Fortune 500?
    Question
    

    View Slide

68. subject line
    subheadline
    Last project of outgoing
    C.E.O., Stan Russell
    Lilly, Do your readers
    know about Stan
    Russell’s farewell
    project?
    Their Nam
    e
    

    View Slide

69. subject line
    quote
    “Today, we’re an
    indispensable — and
    soon international —
    moneymaker for the
    company.”
    Meet the N.Y.T.’s New
    “Indispensable Money-
    maker”
    Im
    m
    ediacy
    

    View Slide

70. social media
    14
    

    View Slide

71. twitter facebook
    Michael Irvin & Jerry Rice
    Named 2016 Pro Bowl
    Legends Captains
    headline
    Congratulations to
    @michaelirvin88 and
    @JerryRice, the 2016 Pro
    Bowl Legends Captains!
    We just named these
    two Hall of Famers
    the legends captains
    for the 2016 Pro Bowl.
    (Hint: They’re both
    wide receivers.)
    

    View Slide

72. p.d.f.
    15
    

    View Slide

73. Index
    

    View Slide

74. Index Share
    

    View Slide

75. Read
    Index Share
    

    View Slide

76. tracking
    16
    

    View Slide

77. View Slide

78. View Slide

79. blog post
    17
    

    View Slide

80. blog post
    news release
    Bloomberg L.P. and Michael
    R. Bloomberg, its founder and
    majority shareholder, announced
    today that Daniel L. Doctoroff will
    be stepping aside from his role
    as President and Chief Executive
    Officer of the company effective
    at the end of this year. Bloomberg
    L.P. will not name a replacement,
    but rather will again be led by
    Mr. Bloomberg with support
    from the existing leadership team.
    A little less than seven years ago,
    Mike Bloomberg bestowed on me
    the greatest honor possible: He
    entrusted me with his company.
    It is with great pride that I now
    turn it back to him. At the end
    of this year, I will step aside
    as the President and C.E.O.
    of Bloomberg L.P., and Mike
    will once again assume the helm
    of the company he founded.
    

    View Slide

81. View Slide

82. View Slide

83. @jrick
    jonathanrick.com/
    newsletter
    jonathanrick
    presentations.com
    

    View Slide