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データから読み解くインバウンド観光の未来

Yu Aoki
May 14, 2020

 データから読み解くインバウンド観光の未来

事業構想セミナー主催 観光インバウンドフォーラムでお話した資料を公開します。何か質問等あれば、ページ最後にある会社宛にご連絡いただけると幸いです。

Yu Aoki

May 14, 2020
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  1. גࣜձࣾ."5$)"୅දऔక໾ࣾ௕੨໦༏
    σʔλ͔ΒಡΈղ͘
    Πϯό΢ϯυ؍ޫͷະདྷ
    ೥݄೔ࣄۀߏ૝ηϛφʔ

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  2. ೥ੜ·Ε
    ౦ژ౎౦ٱཹถग़਎ʗઙ૲ࡏॅ
    ໌࣏େֶࠃࡍ೔ຊֶ෦ଔ
    ֶੜ࣌୅ʹੈքҰप
    BVHNFOU*ODۈ຿
    ೥݄ձࣾઃཱ
    5XJUUFS!ZVVV@B
    ੨໦༏ "PLJ:V


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  3. ·ͣ͸͡Ίʹ

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  4. ᶃ ໊ લ ʗ ॴ ଐ
    ᶄ ࠓ ɺ ௚ ໘ ͠ ͯ ͍ Δ ՝ ୊
    ᶅ ࠓ ޙ Ͳ ͏ ͍ ͏ ଧ ͪ ख Λ ߟ ͑ ͯ ͍ Δ ͔
    ˞ ν ϟ ο τ ʹ ί ϝ ϯ τ ͘ ͩ ͞ ͍ ɻ ʢ ෼ ʣ

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  5. ࠓ೔͓࿩͍ͨ͜͠ͱ

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  6. ̌ ɽ . " 5 $ ) " ʹ ͭ ͍ ͯ
    ̍ ɽ ੈ ք ͱ ೔ ຊ ͷ ঢ় گ ɺ ཱྀ ߦ τ Ϩ ϯ υ
    ̎ ɽ σ ʔ λ ͔ Β ݟ Δ τ Ϩ ϯ υ
    ̏ ɽ ࠓ औ Γ ૊ Ή ΂ ͖ ̏ ͭ ͷ ఏ ݴ

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  7. ."5$)"ʹ͍ͭͯ

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  8. ϲࠃޠʹରԠ

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  9. ສ 6 6
    ສ 1 7

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  10. ੕໺Ϧκʔτͱࢿຊۀ຿ఏܞ

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  11. 4OPX1FBLɺ౻໺ӳਓࢯɺࢤཱਖ਼࢚ࢯɺத஛ཽೋࢯ͕גओʹ

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  12. ࣾһͷׂɺਓ͕֎ࠃ੶ϝϯόʔʹ

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  13. ͜ Ε ͔ Β ৽ ͨ ͳ ϓ ϩ δ Σ Ϋ τ Λ
    ε λ ʔ τ ͢ Δ ਅ ͬ ୞ த ʹ

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  14. ί ϩ φ ʹ ௚ ໘ ͠ · ͠ ͨ ɻ

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  15. ੈ ք ͱ ೔ ຊ ͷ ঢ় گ
    ཱྀ ߦ τ Ϩ ϯ υ

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  16. ᶃώΞϦϯάࠃɿ
    ᶄίϩφͷঢ়گɿ
    ᶅࠃ಺؍ޫͷঢ়گɿ
    ᶆࠃ಺؍ޫͰมΘͬͨτϨϯυɿ
    ᶇւ֎ཱྀߦ΁ͷҙࣝɿ

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  17. ᶃώΞϦϯάࠃɿ
    தࠃɺ୆࿷ɺؖࠃɺλΠɺΞϝϦΧ

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  18. தࠃ
    ᶄίϩφͷঢ়گɿ௜੩Խˠୈ೾
    ᶅࠃ಺؍ޫͷঢ়گɿ೥݄೔ʙ೔
    ɹࠃ಺؍ޫ٬͸ԯສਓͰ໿ԯઍສԁͷফඅ
    ᶆ৽ͨͳτϨϯυɿʮগਓ਺ɾ୹ظɾۙڑ཭ʯ
    ᶇւ֎ཱྀߦ΁ͷҙࣝɿˋ๚໰͍͕ͨ͠ঢ়گΛݟͯ൑அ͠
    ͍͕ͨ౰෼ͷؒ͸๚໰͠ͳ͍ͱࢥ͏ɻʢҾ༻ɿ΍·ͱ͜͝Ζʣ

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  19. ୆࿷
    ᶃίϩφͷঢ়گɿ೔ײછऀθϩ
    ᶄࠃ಺؍ޫͷঢ়گɿϚεΫΛ͠ͳ͕Β΋؍ޫ͕׆ൃʹ
    ᶅ৽ͨͳτϨϯυɿʮΞ΢τυΞɺগਓ਺ͷΧελϚΠζ༧໿੍ʯ
    ᶆւ֎ཱྀߦ΁ͷҙࣝɿւ֎ཱྀߦେ޷͖ͳ୆࿷ਓʹͱͬͯɺզຫͯ͠
    ͍ΔɻΑͬͯɺҰ෦ͷਓ͕౉ߤࠃ͕͓ޓ͍ʹ҆શએݴΛ͠ɺԟ෮Ͱ
    ͷִ཭͕ͳ͚Ε͹ɺͦͷ൓ಈ͕ظ଴Ͱ͖Δɻ

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  20. ؖࠃ
    ᶃίϩφͷঢ়گɿ௜੩ԽˠΫϥελʔͰͷୈೋ೾
    ᶅࠃ಺؍ޫͷঢ়گɿঃʑʹ෮׆͖͍ͯͯ͠Δɻ
    ᶆ৽ͨͳτϨϯυɿʮΩϟϯϓɺϋΠΩϯάʯ
    ᶇւ֎ཱྀߦ΁ͷҙࣝɿؖࠃҎ֎ͷࠃ΋ίϩφͱઓ͍ͬͯΔͷͰɺ
    ɹ౰໘ͷؒւ֎ཱྀߦ΁ͷधཁ͸΄΅ͳ͍ߟ͑Δ

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  21. ΞϝϦΧ
    ᶃίϩφͷঢ়گɿײછऀͷϐʔΫ͸མͪண͘ɻ
    ᶅࠃ಺؍ޫͷঢ়گɿ·ͩ؍ޫ͕ਐΜͰ͍ͳ͍ঢ়گ
    ᶆ৽ͨͳτϨϯυɿʮۙྡͰͷΞ΢τυΞɾϋΠΩϯάʯ
    ᶇւ֎ཱྀߦ΁ͷҙࣝɿདྷ೥
    ɺ·ͨ͸࠶དྷ೥
    Λ
    ɹ໨ॲʹւ֎ཱྀߦΛߟ͍͑ͯΔɻ
    ˞ରࡦ͕भʹΑͬͯόϥόϥ

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  22. λΠ
    ᶃίϩφͷঢ়گɿϲ݄ͿΓ৽نײછऀθϩʢʣˠ؇࿨
    ᶅࠃ಺؍ޫͷঢ়گɿෆཁͳ౉ߤͷԆظΛקࠂதɺ໷͸֎ग़ېࢭ
    ᶆ৽ͨͳτϨϯυɿʮ৯΂෺௨ൢʯ
    ᶇւ֎ཱྀߦ΁ͷҙࣝɿ͍͔ͭߦ͖͍͕ͨɺٸ͍Ͱ͍͘ඞཁ
    ɹ͸ͳ͍ͱߟ͑Δਓ͕ଟ͍ɻϫΫνϯͷঢ়گ࣍ୈɻ

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  23. ςΩαεभ͸લिൺͰ૿ͱͳΓɺ

    δϣʔδΞभͰ͸૿ɺΞϦκφभͰ͸૿

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  24. "JSCOCΦϯϥΠϯΞΫςΟϏςΟ
    ੈքதͷจԽମݧ͕Մೳ

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  25. ೔ຊࠃ಺

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  26. ϚΠΫϩπʔϦζϜ
    ʮۙྡʯʮ஍ҬΒ͠͞ʯʮࡾີΛආ͚ͨ҆৺҆શʯ

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  27. ࡾີΛආ͚ͨ
    ʮ4PDJBM%JTUBODF5SBWFMʯ

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  28. 4PDJBM%JTUBODF5SBWFM
    ɾײછରࡦ͸ͲͷΑ͏ʹ͍ͯ͠Δ͔ʁ
    ɾମԹܭݕࠪ͸͍ͯ͠Δ͔ʁ
    ɾࢪઃͷελοϑʹɺίϩφʹጶ͍ͬͯΔਓ͸͍ͳ͍͔ʁ
    ɾ෦԰ͷத΍ࣗવͰɺਓͷڑ཭ΛͱΕ্ͨͰཱྀߦΛָ͠ΊΔ͔ʁ
    ɾ΋్͠தͰମௐ่ͨ͠৔߹ɺͲͷΑ͏ͳରԠ͕Մೳ͔ʁ
    ౳ɺཱྀߦऀ͸ʮ҆৺ɾ҆શʯΛୈҰલఏʹཱྀΛ͢ΔΑ͏ʹͳΔɻ

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  29. σ ʔ λ τ Ϩ ϯ υ

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  30. (PPHMFτϨϯυ
    ੈքதͰͷݕࡧτϨϯυ͕Θ͔Δ

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  31. Ωʔϫʔυɿ'MJHIUTUP+BQBO
    ೥ʹਫ४ʹ໭͍ͬͯΔʢͰ͸ͳ͍ʣ

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  32. Ωʔϫʔυɿ)PUFMTJO5PLZP
    ೥ʹਫ४ʹ໭͍ͬͯΔʢͰ͸ͳ͍ʣ

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  33. ΩʔϫʔυɿIPUFMTJOKBQBO BJSCOCJO+BQBO
    ಉ͡ਫ४ͰԼ͕͍ͬͯΔঢ়گʢͰ͸ͳ͍ʣ

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  34. 4PDJBM-JTUFOJOH5PPMɿ1VMTBS
    5XJUUFSͰͲ͏͍͏Ωʔϫʔυ͕੝Γ্͕͔͕ͬͨΘ͔Δ

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  35. ࠓͷཱྀߦք۾Ͱͷ5XJUUFSͰͷτϨϯυʢӳޠʣ
    ϚΠϧɺฦۚɺ౎ࢢ཭ΕɺޠֶֶशͳͲͷτϨϯυ͕޲্

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  36. τϨϯυɿ7JSUVBM8BML
    ө૾Λݟͳ͕Βɺͦͷ֗Λٙࣅ؍ޫʗࢄาΛ͢Δ͜ͱ

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  37. τϨϯυɿ7JSUVBM8BML
    https://www.youtube.com/watch?v=kSVqPAN1nCM&t=327s

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  38. ."5$)"ͷΞΫηεʢ୆࿷ʣ
    ୆࿷ͷӴੜ౰ہ͕೔ຊ΁ͷ౉ߤܯռϨϕϧ

    Λ্͛ͨλΠϛϯάͰΞΫηεݮ

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  39. ."5$)"ͷΞΫηεʢλΠʣ
    ࠃͷ౉ߤࣗॗ৘ใͱಉλΠϛϯάͰΞΫηεݮ໿

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  40. ."5$)"ͷΞΫηεʢΞϝϦΧʣ
    ΞϝϦΧ̘̙̘ʹ࣬ප༧๷؅ཧηϯλʔ͕݄೔ʹ
    ʮײછ֦େʹඋ͑ΔΑ͏ʹʯʹࠂ஌͔ͯ͠ΒΞΫηεݮ

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  41. ೥݄ͱ೥݄ͷൺֱ
    શମͰ໿ˋݮ

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  42. ೥݄ͱ೥݄ͷൺֱ
    ˋҎ্ͷΠϯό΢ϯυ؍ޫݮগʹର
    ͯ͠ɺˋ΋ݟ͍ͯΔঢ়گͱݴ͑Δ

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  43. ௚ۙ̍ϲ݄Ͱਓؾͷهࣄʢӳޠʣ
    ೔ຊ৯ͷهࣄ 17

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  44. ௚ۙ̍ϲ݄ͰਓؾͷهࣄʢλΠޠʣ
    ೔ຊͷௐཧث۩ͷهࣄ 17

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  45. ௚ۙ̍ϲ݄ͰਓؾͷهࣄʢλΠޠʣ
    ೔ຊޠͷࣗݾ঺հγϦʔζ 17

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  46. ௚ۙ̍ϲ݄Ͱਓؾͷهࣄʢ୆࿷ʣ
    ೔ຊͷॕ೔ 17

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  47. ͜ͷؒʹਓؾͷهࣄʢӳޠʣ
    ΍͍͞͠೔ຊޠͷ৘ใશൠྫ೥ಉ࣌ظͷͷഒ

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  48. ೔ຊ΁ͷ੠

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  49. ೔ຊ΁ͷ੠ɿ."5$)"୆࿷൛'BDFCPPL
    ೔ຊͷʓʓʹߦ͖͍ͨͱ͍͏݅ͷίϝϯτ

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  50. ̏ ͭ ఏ ݴ

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  51. ̏ͭͷఏݴ
    ̍ɽདྷΔ΂͖ࠃ಺؍ޫʹඋ͑Δʢࡏ೔֎ࠃਓؚΉʣ
    ̎ɽΠϯό΢ϯυʹରͯ͠γφϦΦΛ࣋ͭ
    ̏ɽ༷ʑͳϦΞϧͷ੠͕ଟ͘ू·Δ৔ॴʹ͍Δ

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  52. ࠓ͔ͩΒͦ͜Ͱ͖ΔΠϯό΢ϯυ؍ޫରࡦάϧʔϓ

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  53. ؍ޫͱ͸ɺࠃͷޫΛ؍Δ͜ͱ

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  54. גࣜձࣾ."5$)"
    TBMFT!NBUDIBKQDPN

    Πϯό΢ϯυͷ͝૬ஊ͕͋Ε͹͓ؾܰʹ͝࿈བྷ͍ͩ͘͞ɻ

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