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chrislema
August 15, 2013
Business
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Public Sector Social Media
How can government (and quasi-government) organizations use social media effectively?
chrislema
August 15, 2013
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Transcript
None
@chrislema
What is Social Media? Question The term refers to the
use of web- based and mobile technologies to turn communication into an interactive dialogue. Source: Wikipedia
Ignoring a conversation doesn’t make it stop.
We’ve blocked all that from our servers. If an employee
spent too much time on personal calls, would you turn off all your phones?
No one cares about your values. They care about your
actions. Your accomplishments don’t count if no one knows about it. Two Truths for Today
Liking this page means it’s announcements will appear on your
own Facebook wall. Announcements
Video Announcements
Updates
Invitations
Meeting Needs (via Partners)
2,299
2,716
4,300
Wait. What?
15,173,469 37,016,574
Don’t get caught thinking about it wrong.
Will it get easier?
1. Focus on the interaction instead of your content. 2. Your priority
needs to be on the relationships, not just the facts. 3. Think of networks rather than hierarchies.
Thinking Content WEB SITE YOUTUBE TWITTER FB WEB SITE Yesterday
Today
Thinking Networks YOU PARTNERS CLIENTS EMPLOYEES
Best Practices
Tools Process 1. Get the Focus Right
2. Measure Everything
3. Craft Policies & Procedures
9 Policy Ideas 1. When to create new FB page
2. Approval Process for FB page/content 3. # of Twitter accounts per department 4. Kinds of content that can be published 5. What content is unacceptable
9 Policy Ideas 6. Naming conventions for Twitter 7. Archival
routines and schedules 8. Default profile content 9. Link strategies
Things Not To Do • Make social media 1 person’s
job • Assume people have good judgment • Penalize mistakes in a new medium • Forget to archive twitter/fb content
Resources: http://socialmediagovernance.com Click on “Policies” to view the list of
policies organizations have uploaded to the site. Pick “Governments.” Check out “City of Hampton, VA”
@chrislema