Public Sector Social Media

How can government (and quasi-government) organizations use social media effectively?

Transcript

2. @chrislema
3. What is Social Media? Question The term refers to the use of web- based and mobile technologies to turn communication into an interactive dialogue. Source: Wikipedia
4. Ignoring a conversation doesn’t make it stop.
5. We’ve blocked all that from our servers. If an employee spent too much time on personal calls, would you turn off all your phones?
6. No one cares about your values. They care about your actions. Your accomplishments don’t count if no one knows about it. Two Truths for Today
7. Liking this page means it’s announcements will appear on your own Facebook wall. Announcements
8. Video Announcements
9. Updates
10. Invitations
11. Meeting Needs (via Partners)
12. 2,299
13. 2,716
14. 4,300
15. Wait. What?
16. 15,173,469 37,016,574
17. Don’t get caught thinking about it wrong.
18. Will it get easier?
19. 1. Focus on the interaction instead of your content. 2. Your priority needs to be on the relationships, not just the facts. 3. Think of networks rather than hierarchies.
20. Thinking Content WEB SITE YOUTUBE TWITTER FB WEB SITE Yesterday Today
21. Thinking Networks YOU PARTNERS CLIENTS EMPLOYEES
22. Best Practices
23. Tools Process 1. Get the Focus Right
24. 2. Measure Everything
25. 3. Craft Policies & Procedures
26. 9 Policy Ideas 1.  When to create new FB page 2.  Approval Process for FB page/content 3.  # of Twitter accounts per department 4.  Kinds of content that can be published 5.  What content is unacceptable
27. 9 Policy Ideas 6.  Naming conventions for Twitter 7.  Archival routines and schedules 8.  Default profile content 9.  Link strategies
28. Things Not To Do •  Make social media 1 person’s job •  Assume people have good judgment •  Penalize mistakes in a new medium •  Forget to archive twitter/fb content
29. Resources: http://socialmediagovernance.com Click on “Policies” to view the list of policies organizations have uploaded to the site. Pick “Governments.” Check out “City of Hampton, VA”
30. @chrislema